Bluehost review: Good performance, well-designed UX, up-to-date security

It looks as if there may be an nearly limitless variety of internet hosting suppliers who will serve your web site for a month-to-month price. In the most effective hosting suppliers for 2021, I spotlighted 15 suppliers that supply a variety of plans. When doing a full evaluate of a single internet hosting supplier, I arrange essentially the most primary account attainable and run the service by a barrage of checks. In this text, I’ll dive into Bluehost’s choices.

  • Shared internet hosting beginning a $2.95 monthly
  • Online retailer internet hosting beginning at $12.95 monthly
  • Managed WordPress internet hosting beginning at $9.95 monthly
  • Virtual non-public server (VPS) internet hosting beginning at $18.99 monthly
  • Dedicated server internet hosting beginning at $79.99 monthly
  • Price bump after finish of interval: Yes

Because there are such a lot of variables amongst plans and choices, not solely amongst internet hosting suppliers, however throughout the plans provided by anyone supplier, it may be troublesome to get a superb comparability. I’ve discovered that among the best methods to see how a supplier performs is to have a look at the least costly plan they provide. You can count on the least high quality, the least consideration to element, and the least efficiency from such a plan.

How internet hosting supplier pricing actually works

For this sequence of internet hosting evaluations, I’m testing essentially the most primary, most entry-level plan a vendor is providing. In the case of Bluehost, it is their appropriately named Basic plan. To get pricing, I went to the corporate’s fundamental web site at


As with most each internet hosting supplier, Bluehost’s printed pricing is considerably deceptive. There is not any choice to get billed solely $2.95 monthly.

While it appears to be like like you will get the Single Shared Hosting plan for $2.95 monthly, that is provided that you prepay for 3 full years, which suggests you are truly paying $106.20. 100 bucks or so for 3 years of internet hosting is not a nasty deal, however will be complicated. If you need just one 12 months, you are charging $59.40 to your card (which is $4.95 monthly). It’s costlier, however not horrible.

There’s a gotcha although. When you renew, you are going to pay extra. Much more. Three instances extra. This, too, will not be unusual for internet hosting plans and is a follow I strongly want the internet hosting business would cease. When you renew your $2.95 three 12 months plan, you are going to soar to $8.99/month or $107.88/12 months. Of course, we do not know what the pricing will likely be in three years, however you get the concept.

While $2.95 and even $4.95/mo is not a nasty value for primary internet hosting, the very fact is, your value will soar by greater than triple what you paid whenever you signed up. I talked so much about lock-in and switching prices in my How to create a web site: The 2021 step-by-step information overview. Read it, as a result of Bluehost (and lots of different internet hosting suppliers) have enterprise fashions that rely on the switching prices being so painful that you will suck up an enormous upcharge merely to keep away from shifting your web site.

I deal with these pricing gimmicks in my evaluations as a result of it may be actually disagreeable to out of the blue get a invoice that is tons of and even 1000’s of {dollars} (relying on the plan) greater than you anticipated. Second, switching from one internet hosting supplier to a different internet hosting supplier is usually a very time-consuming and probably costly job, fraught with hassles and potential factors of failure.

At least half of the internet hosting distributors I’ve checked out over time do these promo offers, with massive jumps in renewal charges, so Bluehost is not alone on this considerably predatory follow.

What the Basic plan contains

Most bottom-end plans are for one web site, and Bluehost is not any totally different.

Before we transfer into the small print, let’s spend a second speaking about what a base plan actually is. All web sites will not be created equal. While you may have the ability to pay underneath three bucks a month to run your web site, I pay a few hundred bucks every month to run my small fleet of websites.

A base web site is designed for a enterprise or particular person who needs a primary on-line presence. That’s a bunch of pages, some services or products photographs, and a number of textual content. If you need to run advanced net functions, otherwise you count on a number of site visitors, a primary web site will not be for you.

If you are simply making an attempt to get began with an internet presence, beginning merely is an effective solution to go. In this sequence, we’re reviewing the least costly program every internet hosting supplier provides. That’s going to be what nearly all of patrons will need, and it’ll give us a superb perception into the corporate.

Bluehost provides plenty of pretty solid features in their Basic plan. The base plan contains 50GB web site area (maxing out at a whopping 200,000 recordsdata), 5 electronic mail accounts, 100MB of electronic mail storage (which is fairly low when you’re energetic), as much as 500 emails despatched per hour, one free area registration (for a 12 months), 25 subdomains, a primary SSL certificates, and what they describe as unmetered bandwidth.

Be cautious, although. In follow, when you push your account close to the bounds, or use an extreme quantity of bandwidth, it is seemingly that the service will throttle you again. Bluehost was one of the earliest providers to institute server throttling when “limitless” useful resource utilization received to be an excessive amount of.

There are some wins, most notably that even the essential plan is hosted on SSDs. Even if a web site is utilizing caching (which reduces the load on a server), having quick drives is all the time a plus.

The firm does have 24/7 chat and telephone assist, and Bluehost provides a 30-day money-back assure. It’s not so long as a few of the firm’s rivals, however it’s a truthful period of time so that you can get a easy web site up and operating and see how issues work.

Getting began

Once your account is created and also you log in, you are introduced with this display:


I like this. While I all the time prefer to go it by myself, I’ve gotten panicked calls from too many associates who log into their internet hosting suppliers for the primary time and do not know what to do. I used to be a bit of shock to seek out that regardless that I hit “No assist wanted,” I used to be introduced with a selection:


Again, although, I am unable to actually complain about steering. After all, I did not hit “Skip this step” on the primary display. I did now. I’m nonetheless in a wizard, regardless that I did choose “Skip this step.”


I hit “Skip this step” once more, and as soon as once more I’m introduced with a wizard. However, as soon as once more for primary customers, I like that there are helper selections and even a strong FAQ for people unsure what to do subsequent. 


I’ve to confess that I’m getting a bit of impatient. I need to see the dashboard so I can see what I can do with this service. That mentioned, I hit the “Limitless customization” choice. From this level on, there have been extra choice choices. I simply stored hitting “Skip this step.” Finally, I reached a web page with some extra choices. Most necessary to me, initially, is testing the Advanced tab.


Yes! We lastly have cPanel. I did a bit of pleased dance (in my thoughts — I do not truly dance, soar, or run, however I can have fun operating the gauntlet in my head, cannot I?).


Dashboard entry

The very first thing I love to do when taking a look at a brand new internet hosting supplier is exploring their dashboard. Is it an previous good friend, like cPanel? Is it some kind of janky, barely configured open supply or homegrown mess? Or is it a rigorously crafted customized dashboard? These are sometimes those that fear me essentially the most as a result of they nearly all the time conceal restrictions that I’m going to need to work round by some means.

I removed the welcome message and began to go searching. I like how Bluehost has the conventional cPanel interface, but additionally supplies entry to Bluehost providers on the left. That’s handy.

Basic WordPress entry

I considered nuking WordPress and putting in it myself, however I needed to see what most customers could be introduced with after they began the service. So I hit the My Sites button with the WordPress emblem icon — and was introduced with upsell metropolis:


To be truthful, the upsells do not appear almost as intrusive as Bluehost’s sister vendor, Hostgator. Once logged in, the WordPress dashboard is full of a number of stuff that is not conventional to the WordPress dashboard, but it surely appears extra useful than egregious.


Ooh, that is attention-grabbing. Bluehost supplies a staging web site, even within the base plan. They get some massive factors for that. It’s all the time good to having a staging web site, and lots of costlier plans do not include one. Granted, it is a staging web site managed inside the primary WordPress set up (which is usually a bit dicey when issues go waaaay unhealthy), but it surely’s nonetheless an important function for a bottom-level plan.


The Plugins dashboard is kind of busy, however that is largely as a result of Jetpack (a product made by WordPress’s developer Automattic) takes up a number of area and has a number of upsell motion — I obtained an electronic mail from Jetpack earlier than I even received Bluehost’s login credentials. Fortunately, it was simple to dismiss the banners and get on with work. 


Unfortunately, after I dismissed them, I found they got here again at any time when I returned to the Plugins dashboard. That was annoying. The simple answer was to delete the Jetpack and Creative Mail plugins, which I did.

How to do WordPress upsells

I’ve to confess, Bluehost did this proper. There have been the few upsells I identified as we moved into the WordPress a part of our evaluate, however nothing that made utilizing the service disagreeable. More to the purpose, Bluehost has its personal plugin set up and whereas it does provide upsells, it does so in a surprisingly non-intrusive approach.


That first welcome web page I confirmed you again once we first logged into WordPress is a part of the Bluehost plugin, but it surely’s largely tips that could find out how to get work achieved. We already talked concerning the staging function, which can also be supplied by the Bluehost plugin.

A key web page supplied by the Bluehost plugin is the Settings web page. Notice that there’s not a single upsell on this mission-critical web page.


So the place are the upsells? They are conveniently tucked into the Themes, Plugins, and Services tabs of the Bluehost plugin:


I’ve nothing in opposition to upsells. Businesses must pay bills and salaries. What I typically complain about — and did so vociferously with Hostgator — is when upsells get in the way in which of utilizing the product already bought. These Bluehost upsells do not get in the way in which. The Bluehost plugin is beneficial sufficient and non-intrusive sufficient that I’m not going to uninstall it. That’s a fairly ringing endorsement.


Security is likely one of the largest points in terms of working a web site. You need to make certain your web site is secure from hackers, does not flag Google, and might join securely to cost engines when you’re operating an e-commerce web site of any variety.

While the scope of this text does not permit for exhaustive security testing, there are just a few fast checks that may assist point out whether or not Bluehost’s most cheap platform is beginning with a safe basis.

The first of those is multifactor authentication (MFA). It’s approach too simple for hackers to simply bang away at a web site’s login display and brute-force a password. In the previous, lots of my websites have been pounded on by some hacker or one other, however as a result of I’ve some comparatively sturdy protections in place, the unhealthy actor hasn’t been capable of get in.

Bluehost picks up one other win with dashboard-level MFA, which helps Google Authenticator and people appropriate, like Authy. Bluehost additionally helps electronic mail authentication, however does the precise factor by pushing its clients to smartphone Google Auth authentication as a safer selection.


Bluehost features a free Let’s Encrypt SSL certificates, which is configured and enabled by default. While there are some overhead points with Let’s Encrypt (the certificates must be renewed extra typically than commercially-sold SSL certificates), Bluehost automates that renewal course of, so it is not one thing web site operators must configure.

As my final fast security verify, I like to have a look at the variations of a few of the fundamental system elements that run net functions. To make issues simple, I selected 4 elements essential to secure WordPress operation. While different apps could use different elements, I’ve discovered that if elements are up-to-date for one set of wants, they’re often updated throughout the board.

Here are my findings (utilizing the Health Check & Troubleshooting plugin), as of the day I examined, for Bluehost’s Basic plan:


Version Provided

Current Version

How Old








32 months




Last month



1.0.2q (and 1.1.1a)

Last month

In common, these outcomes are fairly good — particularly contemplating how outdated a few of Bluehost’s rivals have been after I checked their variations. That mentioned, you form of must know the part to know find out how to learn these outcomes. For instance, plenty of these elements have a number of growth tracks. PHP 8.0.2 is the newest model of PHP, for instance. But WordPress lists PHP 7.4 as its base PHP model and the newest model of PHP 7 is 7.4.15, up to date just some weeks in the past. 

MySQL will be much more complicated. The present model of MySQL is 8.0.23, however the manufacturing MySQL launch course of jumped from 5.7 to eight.0. While the MySQL 8.x department is being up to date, so is the MySQL 5.7.x department. In that department, Bluehost’s MySQL is getting a bit lengthy within the tooth.

I additionally chatted with a Bluehost assist particular person, who was useful and good, however woefully inaccurate. When I requested about PHP model, they instructed me PHP 7.4. Then I requested whether or not that was 7.4.0 or a later launch and I used to be inaccurately instructed 7.4.0 (in actual fact, Bluehost provides a way more present model). I used to be instructed that the cURL model for this plan is 7.29.0 — a 97-month-old model rife with long-fixed bugs. In truth, Bluehost is not outdated. Their cURL is principally present. So, twice the tech assist rep instructed me variations that have been worse than are literally supplied. On the opposite hand, the assist particular person instructed me Bluehost supplied MySQL 8.0 for the Basic plan, when the algorithmic Health Check reported it is actually 5.7.23. 

Are you confused but? Let me simplify issues. Bluehost is committing no crimes with the part variations it’s providing. Most are present, and whereas the MySQL construct is outdated, it is nonetheless a supported construct for WordPress. Honestly, I haven’t got a lot to complain about right here.


Next, I needed to see how the positioning carried out utilizing some on-line efficiency testing instruments. It’s necessary to not take these checks too severely. We’re purposely trying on the most low-end choices of internet hosting distributors, so the websites they produce are anticipated to be comparatively sluggish.

That mentioned, it is good to have an thought of what to anticipate. The approach I check is to make use of the contemporary set up of WordPress with the usual theme TwentyTwenty. I then efficiency check the “Hello, world” web page, which is generally textual content, with simply a picture header. That approach, we’re capable of deal with the responsiveness of a primary web page with out being too involved about media overhead.

First, I ran two Pingdom Tools checks, one hitting the positioning from San Francisco and the second from Germany. Here’s the San Francisco check ranking:


It’s not stellar, however a superb strong B ranking is all you possibly can actually count on from a bottom-of-the-barrel plan. It’s definitely workable and should not incur any Google juice search engine optimisation penalties. Here’s the identical from Germany:


Also, undoubtedly adequate for a small web site.

Finally, I hit the positioning up with LoadStorm, which sends 10 digital customers over the course of 10 minutes to the positioning, after which measures responsiveness.


This chart is a bit of troublesome to learn, so let me first draw your consideration to the inexperienced and cyan strains. These characterize concurrent requests per second and variety of customers. As you possibly can see, they rise over time. That’s as a result of we need to see how the Bluehost web site performs because the load will increase. While peak response time bounces everywhere in the map (the blue line), what we actually care about is the typical response time (the brown line). That appears to point that the velocity of response truly goes down as load will increase. That’s excellent. That means that you may fairly count on that when you get some site visitors, your web site will not come screaming to a halt.

Support responsiveness

There’s not a lot to say right here. I had just one interplay, late on a Sunday evening. I did get related with human by way of chat inside about 5 minutes. The particular person was good and clearly needed to assist. I notably favored how they let me know that a few of the data would take a couple of minutes to dig up, so I wasn’t left hanging, questioning in the event that they’d gone house for the evening.

Unfortunately, as I discussed above, the accuracy of the solutions left a bit of to be desired. That mentioned, with the ability to attain a assist one who is responsive and who tries to be useful late on a Sunday evening is an effective factor.

Overall conclusion

I used to be very pleasantly stunned. It’s nearly unimaginable to imagine that Bluehost and HostGator are a part of the identical firm. HostGator slapped spammy upsells on every part, making using their service an annoyance. On prime of that, almost all their key security elements have been woefully outdated to the tune of 8 years, 7 years, and 11 years.

Bluehost, by comparability, is just about updated. Their portal and even their implementation of upsells within the WordPress dashboard present quite a lot of thought and consideration of the general consumer expertise.

Even although Bluehost is barely extra expensive than HostGator ($0.20 monthly) within the preliminary time period and significantly extra after time period renewal ($2.00 extra monthly), I might undoubtedly advocate Bluehost over HostGator. 

In truth, I’d put Bluehost into the operating in opposition to the opposite base degree plans I’ve reviewed. It provides a primary staging server mechanism, fairly quick web page masses, present security libraries, multi-factor authentication, and a low-key strategy to upsells. It’s not unhealthy in any respect. Now, possibly they will educate their siblings as HostGator to play good with others.

You can observe my day-to-day mission updates on social media. Be certain to observe me on Twitter at @DavidGewirtz, on Facebook at, on Instagram at, and on YouTube at

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