Artists Cut Through Digital White Noise With .ART Website Domains

November 4, 2021


A surprisingly optimistic end result of the pandemic is the renewed vigor with which artists and artwork establishments are going digital. With main gamers like Gagosian launching its non permanent, high-end salesroom and Sotheby’s internet hosting online-only auctions, it’s clear that unparalleled alternatives are awaiting the artwork world on-line.

However, the flip facet of this growth is an growing quantity of digital “white noise.” Perhaps one of many greatest challenges dealing with the inventive neighborhood on this context is the necessity to have a method to identify, establish, and promote oneself digitally, however to do it with the identical allure and character attributes which are usually conveyed offline.

Here’s the place .ART is available in with distinctive web site names to set people other than the remainder of the group. None of us had the possibility to decide on our given names, however digital identities are a complete different story. By selecting yourname.ART to your web site, you create some extent of entry for all inquiries about your skilled background, work, and tasks. You can cease worrying about aligning the entire profile names of your media platforms as a result of with .ART, your web site turns into the umbrella of your digital id.


Marina Abramovic Institute (

Launched in 2017, .ART continues to be a brand new area. This means there’s a big collection of domains, so there’s a excessive likelihood you possibly can discover the right match that you just wouldn’t essentially get with different platforms. Check out a few of .ART’s favorite examples of area house owners who’re utilizing their names to host web sites that mirror their private manufacturers, plus tips about how to create and manage a good artist website.


Tate Galleries (

From supporting artists who work with conventional media to those that base their observe in digital, crypto, VR artwork, or NFTs, .ART covers all of it. You can create a everlasting digital portfolio, a pop-up web site to your facet undertaking, or just hyperlink your whole current media profiles on one area. There’s no have to print enterprise playing cards when you possibly can have a digital model. And because of Ethereum integration, .ART domains can be used as crypto addresses, making it an all-in-one platform.

Over 150,000 brands, institutions, and creatives have already joined .ART, amongst them Amazon, Apple, Pixar, the Louvre, TATE, Marina Abramovic Institute, the Institute of Contemporary Arts in London, the Louis Vuitton Foundation, the Berlinale, Ars Electronica, and lots of others.

To be taught extra and discover area choices, go to


Berlinale (

Ars Electronica Festival (


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