Affiliate Lab Review (Why I Bought It and What I Think About It)

I don’t purchase programs a lot today, not to mention take the time to put in writing a protracted assessment.

I have a very good system with regards to rising area of interest websites.  I are inclined to want sticking to what’s working for me as a substitute of getting distracted with new methods to go about issues.

As a result of I publish Fats Stacks, which has some notoriety within the “the way to weblog” area, people give me free entry to programs within the hopes I’ll advertise.  That is a type of collateral advantages of publishing a web site like Fats Stacks.

Nevertheless, Affiliate Lab is an affiliate marketing online course I’ve had my eye on for a while simply due to the good respect I have for Matt Diggity.  His most important enterprise isn’t promoting programs. His most important enterprise, like me, is publishing and incomes from area of interest websites.

I did NOT get free entry to Affiliate Lab.


I ponied up the complete worth.

Talking of full worth, after I went by way of the course and inquired about low cost choices for Fats Stacks readers, Matt was tremendous cool and supplied a $200 off choice for Fats Stacks readers right here.

Affiliate Lab was my Christmas Vacation studying.

I had loads of spare time and chilled out going by way of the numerous movies on the sofa whereas assembling my youngsters’ new toys.

I had HIGH HOPES for Affiliate Lab.  It’s not low-cost.  Matt Diggity places out nice content material on his weblog.  He places on one of the crucial extremely anticipated search engine optimization conferences yearly (I hope to go one 12 months).  Most significantly, he’s within the trenches and efficiently ranks for a lot of profitable key phrases.


Did Affiliate Lab meet my expectations?

Sure, it did, in spades.

And to assume I purchased it to be taught solely a portion of what’s within the course.

Affiliate Lab is an epic search engine optimization affiliate marketing online course that places all of the items of the search engine optimization and affiliate income collectively.  It requires a number of search engine optimization methods that work in sync to blast your meant key phrases to the highest of the search engine.  I use the phrase “blast” in a tongue and cheek method – there’s no such factor as “blasting” wherever in search engine optimization.  These items takes time.

Which begs the query, if I have a profitable on-line enterprise making good cash from area of interest websites, why did I purchase Affiliate Lab?

I purchased Affiliate Lab to be taught two issues the place Matt excels at:

  • On-Website search engine optimization; and
  • Affiliate conversion fee optimization (CRO).

What concerning the offsite search engine optimization information?

Arguably, Matt is a really profitable affiliate marketer greatest identified for his off-site search engine optimization success… aka hyperlink constructing.  Hyperlink constructing is getting backlinks from different websites.  Every backlink you get, particularly if from associated, high quality websites, helps push your content material larger up in Google rankings.

I’m probably not into hyperlink constructing however I had a take a look at a few of these modules as properly and I might inform it’s very, superb.  If I had been to embark on some aggressive hyperlink constructing, I’d comply with it.

I need to focus this Affiliate Lab assessment on the elements of the course I discovered most dear, which is on-site search engine optimization and affiliate CRO.

Why do I want to enhance my on-site search engine optimization?

Onsite search engine optimization is a type of search engine optimization components over which you could have lots of management to develop free visitors to web sites.  Therefore, it’s value my time and cash to be taught as a lot of it as I can.  I do fairly properly however I can at all times do higher.  It’s a possibility for straightforward wins and a aggressive benefit.

Most folk who weblog about search engine optimization and promote search engine optimization programs have one web site and that web site is the very weblog they inform you about search engine optimization.  It’s traditional self-fulfillment advertising and marketing (which I discover distasteful).

Matt is totally different.  His Diggity Advertising and marketing weblog will not be his solely web site.  He owns and has owned many profitable affiliate web sites in lots of niches so he truly is aware of what he’s speaking about.

Why do I want to enhance my affiliate CRO?

Up to now, the lion’s share of my income is from show advert income with AdThrive.

I don’t have any intention of quitting show advertisements. I love incomes regular, rising income from show advertisements.

Nevertheless, a colleague who is aware of my area of interest websites identified not too way back that I’m leaving an absolute ton of cash on the desk for failing to correctly deploy affiliate promotions and related affiliate provide choices on my area of interest websites.

He was proper.

Proper now I have a possibility to dramatically enhance affiliate income on my area of interest websites.

It’s one thing I’ll be engaged on in 2021 huge time.  It’s a giant effort although so I figured if I’m going to place within the time, I would possibly as properly be taught from somebody who lives and breathes affiliate CRO… and that particular person is Matt Diggity.

In truth, within the Affiliate Lab course, he says affiliate CRO is his favourite technique for rising income as a result of in a approach it’s straightforward and enjoyable.  You get to leverage present visitors for extra income with good affiliate hyperlink insertion. I agree with him that squeezing out extra income from property are they’re could be very fulfilling.

And so I went by way of each on-site search engine optimization and affiliate CRO module within the course.

Bonus information I discovered actually attention-grabbing

I didn’t learn the gross sales web page when I purchased it. I knew I was going to purchase it so when I clicked the purchase button I didn’t know there can be a very good variety of extra modules that utilized to me.

One module I discovered fascinating was Matt’s dialogue on distinguishing area of interest and authority websites.  It’s a subject close to and pricey to me.

I are inclined to concentrate on authority websites however I acknowledge some great benefits of smaller area of interest websites.

Matt operates in each.

He’s extremely educated about each.

In truth, he makes one level that distinguishes each that I discovered very, very attention-grabbing. Sorry, I can’t reveal it right here, however the area of interest vs. authority module is properly definitely worth the worth of admission by itself?


As a result of realizing what you need to construct will dictate the way you go about it as a result of there are key variations between area of interest and authority websites with respect to:

  • Website structure, and
  • Content material subjects.
  • If you consider it, web site structure and content material just about make up a web site which implies you’ll profit from understanding the nuanced variations earlier than setting out.

    How does Affiliate Lab ship its content material?

    All content material is delivered by way of video.

    the movies are very top quality.  I can inform that lots of planning went into creating the movies as a result of they’re all comparatively brief which makes for handy consumption of the fabric.  What I imply by that is it’s simpler searching for particular info when damaged up into a number of movies than cramming piles of information into one-hour movies.

    I do like how the movies use slides with the information clearly seen on the slides.  This made it doable to only skip forward to the slides, get the information and shut the video.  For any factors made that I want clarification, I simply watched your complete video.

    My solely criticism with Affiliate Lab is there isn’t any textual content model or brief model textual content notes for every module.

    I don’t like consuming info by video. I perceive most individuals do however I discover it takes approach too lengthy.  I a lot want to tear by way of textual content and discover the few nuggets of information I’m searching for.

    Nevertheless, this criticism will not be adequate cause to not get the course.  I simply hunkered down and ripped by way of the movies.

    How is Affiliate Lab organized?

    Affiliate lab is an internet course delivered on the Teachable platform (an excellent course platform… the identical one I use).  The course itself is definitely a bundle of 8 programs.  As a result of Affiliate Lab has so many movies, information and modules, Matt broke it up into a number of programs the place every course is damaged up into a number of sections.  Every part has wherever from a couple of to 10+ video classes.

    Listed here are the 8 programs that make up Affiliate Lab

    Affiliate Lab Modules

    The lion’s share of the information is within the first course referred to as aptly titled “Affiliate Lab”.

    It solely takes one key phrase

    This can be a fascinating side of Affiliate Lab.  For those who rank for the suitable key phrase, you’ll be able to earn tens of 1000’s of {dollars} per 30 days.  It’s a singular focus method.

    You might construct out a whole affiliate web site with the intention to concentrate on one insanely profitable key phrase.  Going ahead you are taking steps to defend that rating (Affiliate Lab covers defending rankings as properly).  Whereas it’s true insanely profitable key phrases are aggressive key phrases, that’s why you purchase this affiliate course – to learn to rank for these aggressive key phrases.

    That is what I name the “rank n’ financial institution” mannequin and it’s extremely efficient assuming you do rank to your meant key phrase.

    An instance key phrase can be “greatest bodybuilding dietary supplements” the place you promote a high-commission bodybuilding complement.

    One other instance can be “greatest journey bank card” the place you promote a bank card geared towards journey rewards and has a beneficiant associates program hooked up.

    Matt has a bit dedicated to how he does key phrase analysis that may aid you pinpoint the precise key phrases you want to rank in your chosen area of interest which might be loaded with purchaser intent.  Purchaser intent key phrases are key phrases that searchers use who’re darn shut to purchasing one thing.  They simply want a nudge.

    In one other life that is what I did…

    Earlier than I began monetizing with show advertisements, I solely did affiliate marketing online.

    I managed to rank for some respectable key phrases.  Not essentially the most profitable, however I ranked for 2 key phrases that collectively generated $10,000+ per 30 days in commissions.  I held these rankings for fairly a while.  So I can inform you from private expertise that it really works.

    Over time, you try to rank for extra and extra profitable key phrases.

    It’s a much more analytical and surgical method to area of interest websites.

    The fantastic thing about it’s you’ll be able to apply this to giant authority websites as properly (which is what attracted me to Affiliate Lab within the first place).

    I personal authority websites with tons of content material, most of it focusing on low competitors key phrases monetized with show advertisements.

    These websites have some respectable web site authority and belief constructed up so now I can gun for extra profitable key phrases.

    However in response to Matt, you don’t need to construct up an enormous authority web site to rank for good key phrases.  You’ll be able to gun for them out of the gates.  Simply be affected person… you aren’t going to rank for a $10K/mo. key phrase in a couple of months.

    However it all begins with the suitable area of interest

    One side I admire about Matt’s mannequin of “affiliate search engine optimization” is that area of interest choice is extra science than artwork than different publishing fashions (comparable to what I do with show advert monetized websites).

    Matt illustrates this very clearly with the primary video within the area of interest choice module the place he explains that his first area of interest maxed out at $4,000 per 30 days however his subsequent area of interest web site skyrocketed to $50,000.  What’s extra superb, is each niches required the identical effort to rank.

    Whereas Matt doesn’t say “select this area of interest” the module is useful as a result of he units out his area of interest choice tips plus a very good record area of interest attributes to AVOID in selecting a distinct segment.

    While you put collectively his lists of what to search for and what to keep away from, it helps filter out many niches leaving you with brief, manageable record.

    An instance of niches he suggests you keep away from are niches the place Amazon is the first service provider to advertise as an affiliate.  Matt will not be a fan of the Amazon associates program.   He explains intimately why that is the case.  That mentioned, the strategies taught will work equally properly selling Amazon as different retailers.  Matt simply doesn’t take care of niches the place Amazon is the principle affiliate income supply.

    Accordingly, in case you’re going to pursue affiliate search engine optimization, Matt’s area of interest choice module is critically vital.

    For me, whereas the module was undoubtedly useful, I’m utilizing Affiliate Lab strategies to bolster affiliate income on present authority websites.  Nevertheless, if I had been beginning an affiliate web site from scratch (or shopping for an internet site), I’d comply with his tips.

    Increase web site belief and credibility

    Affiliate Lab spends lots of time educating the way to construct up a reputable and reliable web site.  Google is placing extra and extra significance on referring searchers to websites which might be credible.  Which means the data is correct and dependable.  For subjects which might be best-served by experience, Google needs to make sure it sends people to content material revealed by consultants.

    Whereas Matt is not any knowledgeable in many of the niches he jumps into, he’s a grasp and build up web sites which might be credible… or no less than communicates to Google that it’s reliable and worthy of search visitors.

    The “reliable” consideration can’t be overstated. I agree with Matt that this can be a crucial side of build up a profitable area of interest web site.  I put a giant effort into bolstering credibility on my area of interest websites.  I recommend you do the identical and a very good start line is to comply with Matt’s strategies for doing so.

    One easy strategy to bolster credibility is to arrange social media accounts to your websites.  Whereas this alone isn’t essentially adequate for constructing the requisite credibility, it’s vital.

    The Million-Greenback “Pure Gold” Information

    Nice programs are a mixture of the fundamentals and superior information.  Embedded in all that information are nuggets that I contemplate the “pure gold” which is the information veterans like me purchase the course.

    I get that nice programs want to incorporate piles of the fundamentals as a result of many individuals are simply beginning out. I do the identical with my programs. I assume everybody is comparatively new to this enterprise, however I additionally embody the “pure gold” information that provides nuanced, extremely efficient ideas for veterans.

    Affiliate Lab is not any exception.

    It too gives a very good number of “pure gold” information that justified my buy.  Right here’s a smattering of what was the “pure gold” for me:

    • Area of interest web site vs. authority web site dialogue.  Whereas on the floor, this appears apparent, Matt gives some insights right here that I was not conscious of.  That is must-know information for each particular person constructing out websites that become profitable.
    • Website structure:  His web site structure module is superb. I undoubtedly have some enhancements to make with regards to web site structure.  What I particularly admire is how he makes it clear that web site structure will differ between a small area of interest web site and authority web site.  He’s proper on this as a result of the 2 are totally different.  Nonetheless, I undoubtedly have some structure enhancements to use to my authority websites.
    • Excessive changing affiliate touchdown pages:  I doubt there’s anybody who is aware of affiliate CRO higher than Matt.  He loves these things and he’s examined it extensively… way over I have.  His on-site affiliate CRO information is “pure gold”.
    • Schema markup ideas:  I’m pretty adept at implementing schema markup for snagging search visitors however Matt has examined this way over me.  His schema markup observations are “pure gold” and can also be “must-know” info for area of interest and authority web site publishers.  In truth, he has a whole detailed lesson on the way to “steal” the featured snippet which is superior.
    • E-A-T / YMYL / Belief Elements:  There may be most likely no one on the planet who is aware of the way to bolster belief components on a distinct segment web site like Matt.  Heck, he ranks for insanely profitable key phrases in niches straight impacted by E-A-T and he does so by taking steps to bolster belief and credibility on his area of interest websites (despite the fact that he himself doesn’t have the requisite experience).  I’m not in niches which might be so affected by E-A-T, however IMO, belief and credibility will develop in search engine optimization significance so as soon as once more, that is must-know information for any web site writer.
    • Hyperlink constructing for search domination:  I’m not a lot into hyperlink constructing and whereas I might embrace it sooner or later, it’s not going to catch the attention of me as a result of I’ve executed properly with out it.  Nevertheless, I’m not so naive to imagine that hyperlink constructing doesn’t work. It works nice.  The secret’s to do it in a approach that’s each efficient and minimizes threat of an unnatural link-building penalty by Google.  Chances are high, if you wish to rank for key phrases that may earn tens of 1000’s per 30 days, hyperlink constructing is critical.  If that’s the case, Matt hyperlink constructing info is second-to-none.
    • Scaling area of interest websites:  One of many hardest facets of this enterprise is scaling.  It’s one factor to bootstrap a single area of interest web site by your self to 5 figures per 30 days however a completely totally different ability set to scaling the enterprise by hiring and coaching individuals to exponentially develop the enterprise mannequin.  I have a pretty big staff of parents working for me nevertheless it’s not with out some issues so I discovered Matt’s insights on scaling this enterprise useful.

    Conclusion: Ought to You Purchase Affiliate Lab?

    Affiliate Lab Rankings

    • Distinctive, Actionable Info

    • Relevant to Inexperienced persons and Veterans

    • Thoroughness

    • Content material Supply

    • Group

    Affiliate Lab is a rockstar course. I dinged it barely for Content material Supply as a result of there isn’t a textual content model (or brief notes) of the movies.  I want studying than watching movies.  In any other case, it’s an ideal course (I don’t say that flippantly).

    IMO, Affiliate Lab is a superb course for anybody who:

    • Needs to learn to develop search visitors quicker with hyperlink constructing and aggressive benefit stage on-site search engine optimization;
    • Needs to learn to make far more cash from on-site affiliate marketing online; and/or
    • Needs to learn to scale this enterprise.

    Whereas this will likely not embody everybody who owns an internet site, my hunch is it consists of most.

    I can’t think about there being anybody who buys Affiliate Lab that doesn’t be taught one thing.

    I’ve been publishing websites for a residing since 2012 and I discovered a ton.

    How is Affiliate Lab totally different from the Fats Stacks Course Bundle?

    That is an attention-grabbing query.  To not toot my very own horn, however the Fats Stacks Course Bundle has developed into a large educating useful resource setting out each nuanced element I do and comply with to construct up profitable ad-monetized area of interest websites.

    However certainly, Affiliate Lab and my course bundle are very totally different.  Arguably, they dovetail very properly for anybody seeking to construct an authority web site.  As an authority web site proprietor, I’ve discovered a ton in Affiliate Lab that I can apply to my on-line publishing enterprise… specifically on-site search engine optimization enhancements and affiliate CRO.

    The Fats Stacks Bundle of programs focuses on low competitors key phrase analysis, high-volume content material manufacturing and show advert monetization.

    The Affiliate lab focuses on rating content material by way of on and off-site search engine optimization in the various search engines and producing affiliate income.

    While you put the 2 collectively, you’ll be able to construct out a powerhouse authority web site that could be a strong mixture of straightforward visitors from low competitors informational content material that’s monetized with advertisements and profitable key phrase search visitors that generates some critical affiliate income.

    On the finish of the day, each my method and Matt’s method try towards constructing out high-earning passive revenue web sites.


    Is Affiliate Lab good for newbies?

    Sure, it’s.  There may be a whole module for newbies to get going with the fundamentals and then proceed with the extra superior modules.  Affiliate Lab is a real “A to Z” course on rating for highly effective key phrases and printing cash from affiliate gives.

    Is Affiliate Lab a very good course if I monetize largely with show advertisements?

    Sure, it’s assuming you additionally like the thought of diversifying your web site income with some profitable affiliate gives.  If in case you have a web site incomes with show advertisements, it’s a no brainer to include some affiliate income.  In different phrases, it’s not both/or, however as a substitute it’s each working collectively to extend the income of each monetization choices.

    Does Affiliate Lab solely train hyperlink constructing?

    Affiliate Lab teaches hyperlink constructing in unimaginable element however the course is a lot extra.  It teaches web site set-up, web site structure, on-site search engine optimisation, affiliate conversion fee optimization, scaling area of interest websites, area of interest web site e mail advertising and marketing and web site flipping.  It actually is an A to Z area of interest web site course.

    Does Affiliate Lab train white hat hyperlink constructing?

    Sure, it does.  Affiliate Lab incorporates a number of hyperlink constructing strategies together with white hat fashions.

    Do I must construct a PBN to construct hyperlinks as taught in Affiliate Lab?

    No, you don’t.  Matt doesn’t depend on PBN hyperlinks like he used to.  Lately he takes totally different approaches to constructing hyperlinks.

    Does Affiliate Lab train the way to discover and select a very good area of interest?

    Sure, it does and it gives a ton of fine information about this. Nevertheless, it teaches it in a approach to decide on niches which might be affiliate-marketing targeted that features some extremely profitable affiliate marketing online alternatives.

    Does Affiliate Lab the way to earn extra affiliate commissions from present content material?

    Sure, it does. In truth, that is one in all my favourite modules as a result of I have tons of rating content material the place I can enhance income by incorporating affiliate hyperlinks.

    Does Affiliate Lab present an instance web site I can take a look at to see the way to go about issues?

    Sure, there’s a pattern affiliate area of interest web site that the course makes use of for example.  I discovered this very useful.

    Does Affiliate Lab train the way to develop a distinct segment web site into an authority web site?

    Sure, it does. In truth, today Matt is concentrated on rising his portfolio right into a portfolio of huge authority websites.  I actually appreciated how the course addressed affiliate marketing online with authority websites since I too concentrate on authority websites.

    Does Affiliate Lab train the way to write and publish content material that may rank in Google search?

    Sure, it does.  Matt reveals his most well-liked content material sources and has a whole collection devoted to publishing wonderful content material that may rank.

    Does Affiliate Lab provide a neighborhood discussion board or a personal Fb Group?

    Sure, the course consists of entry to a personal Fb Group.


    Jon runs the place round right here.  He pontificates about launching and rising on-line publishing companies, aka blogs that make a couple of dollars.  His delight and pleasure is the e-mail e-newsletter he publishes.

    Hyperbole?  Perhaps, however go test it out to see what some readers say.

    In all seriousness, Jon is the founder and proprietor of a digital media firm that publishes a wide range of net properties visited and beloved by hundreds of thousands of readers month-to-month. Fatstacks is the place he shares a glimpse into his digital publishing enterprise.


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