If you’d like your web site/enterprise/eCommerce retailer/and so on. to achieve success, you want information. Information helps you perceive your guests, your advertising and marketing efforts, your content material, and extra. It tells you what you’re doing nicely and the place it is advisable to enhance.
However having a bunch of information in a pile isn’t very helpful – you want a technique to take your information and uncover actionable insights that you need to use to enhance your enterprise. Information with out actionable insights is just about nugatory.
Oribi is an internet analytics instrument that tries to make it simpler for you to uncover these kind of insights in your web site, even if you happen to’re not a technical person or information scientist. Whereas Google Analytics takes the method of amassing a pile of information and leaving it as much as you to sift via, Oribi desires that can assist you perceive your information from day one, with out hiring a developer.
On this submit, we’ll present you the way Oribi might help you get extra significant insights out of your WordPress web site’s internet analytics (or another platform – it’s not restricted to WordPress).
An Introduction to Oribi’s Options
Table of Contents
- An Introduction to Oribi’s Options
- Actionable, Human-Pleasant Insights
- Code-Free, however Complete, Occasion Monitoring
- Occasion Correlations
- Multi-Channel Attribution
- Particular person Customer Journeys
- Devoted WordPress and WooCommerce Plugins
- Tips on how to Set Up Oribi With WordPress
- 1. Create Your Oribi Account
- 2. Add the Oribi Monitoring Code to the WordPress Plugin
- 3. Set Up Your Oribi Dashboard
- Oribi Pricing
- Attempt Out Oribi At the moment
Oribi is an internet analytics instrument. At a excessive stage, it serves the identical fundamental perform as Google Analytics, simply another way. As I am going via the options, I’ll attempt to spotlight these variations.
Oribi has all the fundamental options that you simply’d anticipate from any internet analytics instrument. That’s, it helps you monitor:
- Web site content material
- In style content material
- And so forth.
Oribi works for each “common” web sites in addition to eCommerce shops. So when you’ve got an eCommerce retailer, you’ll additionally be capable of monitor income, merchandise, and so on.
I’m not going to rehash all of these fundamental options as a result of they’re fairly normal throughout all internet analytics instruments. As an alternative, I need to go over the options that Oribi places its deal with.
Actionable, Human-Pleasant Insights
As I discussed, the general distinctive worth proposition appears to be that Oribi makes it less complicated/simpler to entry key insights and significant conclusions.
One a part of attaining that’s robotically associating completely different items of data that can assist you determine what’s taking place.
Right here’s an instance that appears at two occasions:
Discover how Oribi doesn’t simply let you know that extra individuals created accounts, nevertheless it additionally hyperlinks that enhance to the truth that your conversion fee is up:
Right here’s one other cool instance of this affiliation – you’ll be able to see how a spike on Could eighth might be attributed to a submit going viral on LinkedIn:
And right here’s yet another instance – have a look at how Oribi highlights key adjustments/insights to convey them to your consideration:
With Google Analytics, you could possibly actually discover these tendencies, however you would wish to actively look for them – Google Analytics received’t simply floor them for you.
You additionally get another neat instruments. For instance, you get human-friendly studies the place you could find these kind of associations. Once more – manner less complicated than Google Analytics the place it is advisable to be an skilled to know the way to run your studies:
You may as well analyze funnels and even see what number of periods guests take to transform:
Code-Free, however Complete, Occasion Monitoring
With “Occasion monitoring”, you’ll be able to monitor particular actions that guests take in your web site like:
- Clicking on a button
- Visiting a hit web page
- Watching a video
- And so forth.
Right here at WPLift, we’ve beforehand coated the way to arrange occasion monitoring with Google Analytics – it’s fairly difficult for non-technical customers.
Oribi makes it rather a lot less complicated by monitoring each single occasion in your web site immediately, with out you lifting a finger.
If you first arrange Oribi and accumulate some information, Oribi will listing out each single occasion in your web site and offer you an choice to “pin” vital occasions that you simply care about probably the most:
For those who dig a bit deeper, you’ll additionally be capable of see all of the pages that include that occasion, and even the place individuals get to that occasion from.
For instance, your “Create Account” occasion would possibly come from the “Free Trial” button in your touchdown web page:
Your web site’s occasions don’t occur in a vacuum – all of them mix collectively to persuade a customer to take motion. If you wish to optimize your web site, it is advisable to know the way these occasions join.
For instance – are guests who watch the explainer video in your homepage extra doubtless to enroll? If that’s the case, which means it’s doing it’s job. If not, possibly it is advisable to experiment with one thing else.
With Oribi, you’ll be able to simply discover these correlations between occasions. Right here’s an instance that we confirmed you earlier:
Most companies could have a number of advertising and marketing channels bringing in visitors. You might need search engine optimisation, paid adverts on numerous platforms, sponsorships, and so on.
Oribi helps you dig into your channels to see how completely different channels convert and that are bringing you the very best return in your funding:
You may as well see multi-touch conversions, which is tremendous cool. For instance, you’ll be able to see:
- First contact – the preliminary channel
- Help – an intermediate channel earlier than conversion
- Final contact – the ultimate channel earlier than conversion
You’ll even get this neat chart to see all touchpoints:
For those who’re working an eCommerce retailer, you can even affiliate eCommerce info along with your channels. For instance, you’ll be able to see which channels generate probably the most gross sales, orders, and clients, and which have the very best order worth.
Particular person Customer Journeys
Not like Google Analytics, Oribi permits you to comply with particular person person journeys and even affiliate them with electronic mail addresses (when you’ve got that info):
You may as well uncover your most lively customers and even section customers who’ve carried out sure occasions or visited sure pages.
Devoted WordPress and WooCommerce Plugins
Lastly, and the explanation that we’re writing about Oribi right here at WPLift, Oribi additionally affords official plugins for each normal WordPress websites and a devoted plugin for WooCommerce shops.
These plugins don’t simply make it easier to arrange the monitoring code, however they’ll additionally go extra info the place relevant. For instance, when you’ve got a WooCommerce retailer, the plugin will allow you to view income and order info in your analytics.
Tips on how to Set Up Oribi With WordPress
Now that you realize a few of the methods wherein Oribi might help you, let’s go over the way to arrange Oribi with WordPress.
Spoiler alert – it’s fairly straightforward.
1. Create Your Oribi Account
To get began, you’ll first must join for a free for an Oribi account. You may attempt it out for free for ten days with out utilizing a bank card – extra on pricing later.
When you join, you’ll undergo a quick onboarding course of.
First, you’ll add your area identify and a tough estimate of your month-to-month guests.
Then, you’ll select your sort of web site:
And the kind of enterprise:
After which your predominant aim:
From there, you’ll be able to select WordPress because the platform that you simply’re utilizing. Then, you’ll be able to generate the monitoring code that you simply want for Oribi:
2. Add the Oribi Monitoring Code to the WordPress Plugin
When you activate the plugin, go to Settings → Oribi Analytics.
There, you’ll be able to paste within the code.
You may as well:
- Allow WooCommerce monitoring (there’s additionally a separate plugin for WooCommerce shops).
- Join the e-mail integration.
3. Set Up Your Oribi Dashboard
As quickly as you arrange the plugin, Oribi will robotically map your whole web site’s occasions. In Oribi’s phrases, that features “each button click on and web page go to”.
For instance, when you’ve got a “Signal Up” button, Oribi will robotically monitor clicks on that button. Or, when you’ve got a WooCommerce retailer, Oribi would monitor individuals including objects to their buying cart.
When you log in to your Oribi dashboard, Oribi provides you with some onboarding tricks to arrange your dashboard, like selecting some vital occasions to pin. Then, you’re off to the races!
Oribi is just not priced for informal web sites – it’s positively one thing that’s solely accessible to severe companies the place investing in analytics can earn a significant return within the type of elevated income.
You may take a look at Oribi out for free for 10 days (no bank card required). However after that, plans begin within the tons of per 30 days:
- Enterprise web sites – from $350 per 30 days billed month-to-month or $300 per 30 days billed yearly. The value will increase primarily based in your visitors.
- WooCommerce shops – from $400 per 30 days billed month-to-month or $350 per 30 days billed yearly. The value will increase primarily based in your visitors.
- Companies – from $700 per 30 days billed month-to-month or $650 per 30 days billed yearly for as much as 5 purchasers. The value will increase primarily based on the variety of purchasers.
Attempt Out Oribi At the moment
Within the WordPress ecosystem, Oribi is certainly a premium product for severe companies.
Nonetheless, if you happen to’re incomes actual cash out of your web site, you know the way vital it’s to have the ability to uncover actionable intelligence relating to your web site. Oribi helps you uncover these insights with out wading via all the information in Google Analytics (or hiring a developer to arrange the right Google Analytics occasion monitoring and studies for you).
It might make it easier to…
- Monitor all the occasions in your web site (once more, with out hiring a developer or badgering your coworker to set issues up for you)
- Uncover the very best (or worst) performing advertising and marketing channels (and ensure your whole information is correctly attributed to the proper channel)
- Optimize your funnels and see weak spots in your web site
- Study extra about buyer conduct
If you need to use that info to spice up your income by not less than $300 per 30 days, it’s already paid for itself.
Once more, you’ll be able to attempt it out for free for 10 days with no bank card required, so give it a go and see if it might make it easier to uncover helpful details about your web site.