OptinMonster is without doubt one of the greatest lead technology instruments round, however it’s not low cost – particularly for those who get lots of site visitors.

So, what alternate options are there?

On this publish, we’ll discover our favourite OptinMonster alternate options that will help you show opt-in varieties and develop your electronic mail checklist.

First, we’ll stroll you thru a few of their standout options, after which we’ll share some suggestions of which OptinMonster various to decide on based mostly on totally different eventualities.

Let’s get began!

The perfect OptinMonster alternate options for 2020

Right here’s our line-up of one of the best alternate options to OptinMonster:

1. Thrive Leads

thrive leads

Thrive Leads is a WordPress checklist constructing plugin that includes an unlimited collection of opt-in varieties, together with ThriveBox (Pop-Up Lightbox), “Sticky” Ribbon, In-Line, 2-Step, Slide-In, Widget Space, Display screen-Filler Overlay, A number of Alternative, Scroll Mats, and Content material Lock. 

Every sort of opt-in type comes with pre-designed, mobile-responsive templates, so you may deploy them immediately or tweak them to match your web site. Plus, you may as well create your individual opt-in varieties with the drag-and-drop builder. 

The superior focusing on lets you enhance conversions by exhibiting related, highly-specific opt-in varieties to your guests based mostly on posts, classes, tags, and extra. And, used along with the exact triggers (exit, time, scroll, or click on), you resolve once they show. 

You too can disguise varieties or present totally different affords to your present subscribers with SmartLinks. And the built-in A/B cut up testing lets you check totally different type varieties, triggers, designs, content material, and affords.

Standout options:

  • Choose from quite a few forms of opt-in varieties.
  • Select from dozens of pre-designed opt-in type templates.
  • Show opt-in varieties based mostly on superior focusing on and exact triggers.
  • Increase conversions with SmartLinks and SmartExit.
  • Check which opt-in varieties carry out greatest with A/B cut up testing.
  • Analyze detailed efficiency stats and reviews within the dashboard.


Thrive Leads begins from $67 for one 12 months of help and limitless updates. Or you may be part of the Thrive Themes membership plan, which incorporates their Theme Builder and different plugins.

2. ConvertBox

convert box

ConvertBox is an clever SaaS platform that connects on to WordPress through a plugin. It features a library of pre-designed, high-converting templates, which you’ll customise to match your model utilizing the drag-and-drop editor.

There are a number of forms of opt-in type, from slide-in notifications to full-page takeovers, to select from. And you may handle all of your opt-in varieties on all of your websites from one central dashboard.

ConvertBox makes it straightforward to show customized opt-in type messages relying on the place guests are in your gross sales journey – for instance, are they new or returning guests, certified leads, or present prospects.

ConvertBox additionally permits you to mix clever focusing on guidelines and triggers, similar to location, gadget sort, referring web site, exit-intent, and time on web page, to indicate the precise opt-in type on the proper time.

Plus, you may cut up check your opt-in varieties to see which performs greatest, and monitor the whole lot with real-time analytics.

Standout options:

  • Select from pre-designed opt-in type templates.
  • Customise opt-in varieties with the drag-and-drop visible editor. 
  • Present customized messages based mostly on every stage of the client journey.
  • Mix superior triggers and clever focusing on guidelines.
  • Break up check your opt-in varieties to see which works greatest.
  • Observe the whole lot in real-time with detailed analytics.


ConvertBox has a particular introductory $395/lifetime deal. (Pricing will enhance and alter to a month-to-month/yearly subscription after the early entry deal expires.)

3. Convert Professional

convert pro

Convert Professional is a WordPress lead technology plugin with a rising library of conversion-oriented templates. You should utilize the drag-and-drop editor to customise the templates or design your individual from scratch, together with mobile-specific opt-in varieties.

There’s a big selection of opt-in varieties, together with Popups, Slide-In, Data Bar, Embedded, After Submit, Widget, Convert Mat, and Full-Display screen Overlay.

Convert Professional’s exact triggers similar to Welcome, Inactivity, Exit-Intent, After Scroll, and After Content material, permit you to show your opt-in varieties on the proper second.

Plus, the superior filters permit you to goal guests based mostly on their earlier visits, the web site they’ve come from, the web page they’re viewing, the gadget they’re utilizing, and extra.

Convert Professional’s A/B testing lets you evaluate a number of opt-in varieties and check what works greatest along with your viewers.

Standout options:

  • Choose from a rising library of conversion-oriented templates.
  • Customise or design your individual varieties with the drag-and-drop builder.
  • Show opt-in varieties based mostly on superior focusing on and behavioral triggers.
  • Check which opt-in varieties carry out greatest with A/B cut up testing.
  • Evaluation efficiency reviews and insights through Google Analytics integration.


Convert Professional is offered with help and updates for $99/12 months or a once-only $399/lifetime deal. Or, you may pay $249 for a bundle of instruments, together with Convert Professional, Astra Professional, Schema Professional, and WP Portfolio.

4. Leadpages


Leadpages is a SaaS-based lead technology platform that allows you to construct web sites, touchdown pages, pop-ups, alert bars, and extra. 

The Leadpages pop-up builder permits you to create pop-ups with just some clicks. Merely drag-and-drop textual content parts, pictures, buttons, and varieties the place you need. 

You’ll be able to goal your viewers at simply the precise time by selecting from conduct and time-based set off settings, together with exit-intent and time delays.

The Leadpages alert bars (aka sticky bars or sticky headers) provide an attention-grabbing, mobile-friendly strategy to generate leads. You’ll be able to select from 4 pre-designed layouts, customise the colour and textual content, after which add an opt-in type, hyperlink, or CTA button.

Plus, you may as well run A/B cut up testing and monitor your opt-in efficiency throughout the Leadpages dashboard to establish which opt-in varieties carry out greatest.

Standout options:

  • Create pop-ups with the pop-up builder.
  • Customise alert bars from the pre-designed layouts.
  • Show pop-ups and alert bars on the proper second.
  • Run A/B cut up testing.
  • Observe general efficiency within the dashboard.


Leadpages has a spread of subscription plans, beginning at $25/month (billed yearly). However to get split-testing, you’ll want the Professional plan at $48/month.

Be taught extra in our Leadpages assessment.

5. Unbounce


Unbounce is best-known as probably the greatest touchdown web page builders, however it now affords Pop-ups and Sticky Bars that’ll work on any web page in your web site. 

The Unbounce SaaS platform permits you to select from 50+ customizable Pop-up and Sticky Bar templates. You’ll be able to construct and launch your design in minutes by merely dragging and dropping parts collectively and publishing in your web site.

You additionally get to decide on precisely who sees your opt-in varieties and set off once they seem. 

However Unbounce goes one step additional, and lets you routinely match the textual content that seems in your opt-in message with the precise search phrases your leads used to succeed in your provide with Dynamic Textual content Substitute.

Organising A/B checks in Unbounce is easy. With a couple of clicks, you may cut up site visitors between totally different variations to see which performs greatest. 

Standout options:

  • Begin quick with 50+ pop-up and sticky bar templates.
  • Customise along with your model utilizing the drag-and-drop builder.
  • Goal your promotions with pinpoint precision.
  • Personalize affords for each customer.
  • Run A/B cut up testing.


Unbounce has a spread of subscription plans, beginning at $79/month (billed yearly) with a most of 8 printed Pop-ups and Sticky Bars at one time.

Observe: Pop-ups don’t work properly on mobiles, however sticky bars do. They “stick” to the highest or backside of any web page, following guests as they scroll.

6. WP Subscribe

wp subscribe pro

WP Subscribe is a freemium WordPress plugin that’s exceptionally light-weight and designed to be so simple as doable.

Within the free model, you may solely create widget opt-in varieties. When you’ve put in the plugin, head to your widget settings to arrange the varieties you need. The restricted enhancing choices permit you to alter the opt-in message textual content and customise the design utilizing CSS.

Within the premium model, you may as well create pop-up varieties with quite a lot of animated results. Plus, you get extra design choices so you may match varieties to your web site design.

You too can management the place and when the pop-up varieties show utilizing triggers like exit-intent and timed-delay. And you may combine your opt-in varieties with extra electronic mail advertising and marketing providers, together with MailRelay, Mad Mimi, MailPoet, Mailerlite, and GetResponse.

Standout Free options:

  • Add mobile-responsive, opt-in varieties to widget-only areas.
  • Edit the textual content displayed within the opt-in type.
  • Integrates with Aweber and Mailchimp.

Standout Professional options:

  • Customise opt-in type designs to match your web site branding.
  • Show pop-up varieties with animations and triggers.
  • Integrates with widespread electronic mail advertising and marketing providers.


WP Subscribe is FREE.

WP Subscribe Professional begins at $19 for one 12 months of help and updates.

7. Gist


Gist is an all-in-one SaaS advertising and marketing and help toolbox that handles electronic mail, automation, varieties, chatbots, stay chat, and extra.

The toolset consists of totally different opt-in varieties – Exit-Intent, Full-Display screen Overlays, Welcome Mats, Sticky Bars, and Slide-Ins – which you’ll customise to match your web site’s design.

There’s additionally a drag-and-drop builder so you may create your individual mobile-responsive varieties, together with multi-step pop-ups. 

You too can set and run automated actions to direct guests to particular steps or pages, or tag and section them based mostly on customized fields within the opt-in varieties.

Gist lets you goal and show ultra-specific opt-in varieties to guests based mostly on their location, pursuits, earlier visits, which web site got here from, which web page they landed on, what they’ve bought, and extra.

Standout options:

  • Construct responsive varieties with the drag-and-drop builder.
  • Customise pre-built templates to match your web site.
  • Select from various kinds of opt-in varieties.
  • Launch focused varieties based mostly on varied circumstances.
  • Run automations when folks join.
  • Test conversion reviews through the built-in dashboard.


Gist has a spread of pricing plans that allow you to select from the Advertising Suite,  Assist Suite, or the All-in-One Bundle, beginning with a free plan for as much as 200 contacts.

8. Getsitecontrol


Getsitecontrol is a SaaS-based lead technology instrument that works on any platform, together with WordPress, which you management from a user-friendly dashboard. 

The software program comes with a big gallery of pre-designed opt-in type templates that you need to use as-is or customise to create a singular type. There are a selection of types, together with Floating and Sticky Bars, Slide-Ins, Modal Pop-ups, Full-Screens, Panels, and Buttons.

You even have the choice to create customized high-converting opt-in varieties with the intuitive builder and built-in CSS editor. 

Getsitecontrol provides you 3 ways to show your opt-in varieties: 

  1. In your web site – based mostly on focusing on guidelines and conduct triggers, similar to session size, scroll depth, consumer inactivity, and exit-intent, location, gadget, and different parameters. 
  2. In your web site – when guests click on on a button, hyperlink, or picture. 
  3. Off your web site – when your viewers clicks a direct hyperlink through social media, electronic mail, or messengers.

Standout options:

  • Select from a big gallery of opt-in-form templates.
  • Customise or create varieties with the intuitive builder.
  • Generate leads from totally different types of opt-in varieties.
  • Show varieties based mostly on varied circumstances.
  • Run A/B cut up testing to search out one of the best changing varieties.
  • Management the whole lot from a user-friendly dashboard.


Getsitecontrol has a spread of pricing plans, ranging from $19 7/month for 10,000 month-to-month opt-in type views.

What’s the greatest OptinMonster various for you?

The perfect OptinMonster various relies on your wants, so let’s run by a number of eventualities:

If you’d like a extra direct substitute for OptinMonster and you utilize WordPress, lead technology plugins similar to Thrive Leads and ConvertPro are good choices.

Each WordPress plugins embrace highly effective web page focusing on options, drag & drop visible editors, and embrace loads of integrations with widespread electronic mail suppliers. In addition they help varied forms of opt-in varieties.

Thrive Leads additionally has an accompanying touchdown web page plugin known as Thrive Architect.

If you happen to don’t use WordPress, one of the best OptinMonster various is ConvertBox. There are a lot of different SaaS alternate options, however ConvertBox is competitively priced and has a number of the greatest focusing on & segmentation performance in the marketplace.

If you happen to’d just like the addition of constructing touchdown pages, Unbounce is ideal – they’ve probably the greatest touchdown web page builders in the marketplace. They solely help a number of opt-in type varieties although. And for many who would profit from the addition of an internet site builder, Leadpages is value contemplating.

What a couple of easy free OptinMonster various for WordPress? WP Subscribe is the most suitable choice they usually have a paid plan to unlock extra options.

For those that need a single instrument to deal with issues like popovers, stay chat, chat bots, and your complete electronic mail advertising and marketing – Gist is good.

Lastly, think about GetSiteControl if you need quite a lot of on-site widgets to deploy. You’ll be able to add opt-in varieties, suggestions widgets, notifications, cookie consent messages, and extra.

Wrapping up

There are many alternate options to OptinMonster, a lot of which come at a fraction of the value. 

Whether or not you select a SaaS-based platform or a WordPress plugin, all of those lead technology instruments characteristic focusing on guidelines and triggers, personalization, and split-testing to show various kinds of opt-in varieties and develop your electronic mail checklist.

Disclosure: This publish accommodates affiliate hyperlinks. This implies we might make a small fee for those who make a purchase order.

Best OptinMonster Alternatives

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