7 Ways to Use Google Trends for SEO & Content Marketing

Google Trends is the one key phrase analysis device that provides insights based mostly on precise Google search information.

These seven recommendations on how to use Google Trends will present you the way to extract actual key phrase tendencies which can be correct and might be helpful for creating key phrase methods for selling web sites.

Uncover new methods to use Google Trends to unlock hidden insights and key phrase quantity information.

The Worth of Google Trends

Whereas Google Trends is correct, it doesn’t present the quantity of visitors in precise numbers.

Paid SEO instruments present numbers for key phrase search quantity. However these numbers are estimates which can be extrapolated from information suppliers.

So although paid SEO instruments present estimates of key phrase visitors, the info introduced by Google Trends relies on precise search question volumes.


That’s not to say that Google Trends is best than paid key phrase instruments. When used along with paid key phrase instruments, one can receive a close to correct concept of true key phrase search quantity.


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There are different capabilities in Google Trends that may enable correct segmentation of the key phrase information so as to perceive what areas to focus promotional efforts, and likewise to uncover new and trending key phrases.

How to Use Google Trends for SEO

1. Get Extra Correct Knowledge by Evaluating Key phrases

Google Trends reveals a relative visualization of visitors on a scale of zero to 100.


You’ll be able to’t actually know if the pattern is reporting lots of of key phrase searches or 1000’s as a result of the graph is on a relative scale.

That is particularly useful if you understand the quantity of visitors from one other key phrase phrase.

How to Acquire Extra Correct Site visitors Knowledge

If you’d like to receive a extra correct estimate of key phrase search quantity, evaluate the key phrase with a key phrase that you have already got correct quantity numbers for.

If the key phrase quantity is particularly massive, there’s one other means to establish a detailed estimate of key phrase quantity – by evaluating your goal key phrase with any key phrase phrase that you’ve an concept of visitors quantity.


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The comparability key phrase doesn’t have to be associated. It may be fully totally different. The necessary factor is to have a common concept of the key phrase quantity.

Within the occasion that this quantity data is unavailable, here’s a hack for getting an concept of search quantity.

Go to the Google Trends Daily Trends webpage, which reveals trending search queries.

What’s helpful about this web page is that Google supplies key phrase volumes in numbers, like 100,000+ searches per day, and so forth.

Right here’s an instance:

Google Trends reveals that the key phrase search pattern for [womens dresses] is trending upward. Nevertheless it doesn’t inform you by how a lot quantity.

Screenshot from Google Trends, August 2021

The Google Each day Trends web page for Monday, August 30, 2021 reveals that searches for [elizabeth holmes] are trending at 100,000+ searches.

Screenshot of Google daily search trends.Screenshot from Google Trends, August 2021

Now, here’s a screenshot of a comparability between the search question [womens dresses] and [elizabeth holmes], which is trending at 100,000+ searches.

Google Trends Keyword Comparison (enhanced for clarity).Screenshot from Google Trends, August 2021

Though Google Trends gained’t present you the precise quantities, so long as you understand the quantities for one key phrase, the visitors ranges of the opposite key phrase will develop into extra comprehensible.

The above hack isn’t 100% correct. Nevertheless it’s sufficient to give a powerful ballpark concept and can be utilized to validate extrapolated information from a paid key phrase analysis device.

Associated: How to Do Key phrase Analysis for SEO

2. Evaluate Key phrases by Time for Viewers Insights

There are two common methods to take a look at the key phrase information: stretched throughout over longer intervals of time and shorter time intervals.

Lengthy Interval Trends

You’ll be able to set Google Trends to present you the visitors tendencies stretching again to 2004. That is worthwhile for displaying you viewers tendencies.

  • Upward Trending Lengthy-Time period Trends: If a pattern goes up this implies to focus power on creating content material for this pattern.
  • Downward Lengthy-Time period Trends: If the pattern line is transferring down, then it might be a sign that viewers content material consumption is altering.

For instance, assessment this five-year pattern for WordPress the search time period, WordPress the software program, and WordPress the web site:

An image of Google Trends tool showing a five year trend.Screenshot from Google Trends, August 2021

There’s a transparent downward pattern for WordPress in all its variations. The downward pattern extends to phrases corresponding to WordPress themes, WordPress plugin, and WordPress internet hosting.


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It’s tremendous necessary to perceive when a pattern is on a downward spiral.

  • The digital digicam began the demise of the normal analog digicam.
  • The iPhone began the downward spiral of the digital digicam.

Realizing which means the wind is blowing may assist a content material marketer or writer perceive when it’s time to bail on digital cameras and begin flogging merchandise associated to cell phones.

Associated: Content Marketing: The Final Newbie’s Information

3. Associated Matters and Queries

Google Trends has two nice options, one referred to as Associated Matters and the opposite Associated Queries.


Matters are search queries that share an idea. Basically, subjects are language-independent but it surely’s unclear if that’s the case with Associated Matters.

In accordance to Google:

“Associated Matters

Customers looking for your time period additionally searched for these subjects.

You Can View by the Following Metrics

Prime – The most well-liked subjects. Scoring is on a relative scale the place a worth of 100 is probably the most generally searched subject and a worth of fifty is a subject searched half as typically as the most well-liked time period, and so forth.

Rising – Associated subjects with the largest improve in search frequency for the reason that final time interval.

Outcomes marked “Breakout” had an incredible improve, most likely as a result of these subjects are new and had few (if any) prior searches.”


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Associated Queries

The outline of Associated Queries is comparable to that of the Associated Matters.

Prime queries are the most well-liked typically and Rising Queries are queries which can be changing into common.

(*7*)Screenshot from Google Trends, August 2021

4. Quick Time period Trends Can Carry Large Site visitors

Viewing key phrase tendencies within the quick view, such because the 90 day and even 30 day view can reveal worthwhile insights for capitalizing on quickly altering search tendencies.


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There’s a ton of visitors in Google Uncover in addition to in Google Information.

Whereas Google Uncover is much less delicate to trending subjects than Google Information, being on prime of present pursuits is tremendous useful for grabbing an enormous quantity of visitors proper now by means of Google Uncover and Google Information.

For instance, two of the highest trending key phrase tendencies are How To and Close to Me searches.

Once you scale down to the 90-day view, you may see which days of the weeks these searches are common.

Realizing which days of the week curiosity spikes for a given subject also can assist in planning when to publish sure sorts of subjects so the content material is correct there when the viewers is looking for it.

5. Key phrases by Class

Google Trends has the potential to slim down your key phrases in accordance to classes so as to give extra correct information.

The Classes tab is necessary as a result of it refines your key phrase analysis to the proper context.


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In case your key phrase context is vehicles then it is sensible to appropriately refine Google Trends to present simply the info for the context of auto.

By narrowing the Google Trends information by class, it is possible for you to to discover extra correct data associated to the subjects you might be researching for content material.

6. Leverage Key phrase Knowledge by Geography

Google Trends key phrase data by geographic location can be utilized for figuring out what areas are one of the best to outreach to for web site promotion or for tailoring the content material to particular areas.

For instance, if sure sorts of merchandise are common in Washington D.C. and Texas, it is sensible to intention promotional exercise and localized content material to these areas.

Key phrase recognition data by area is efficacious for hyperlink constructing, content material creation, content material promotion, and pay-per-click.

Localizing content material could make it extra related to folks interested by that content material.

Google ranks pages in accordance to who it’s most related for, so incorporating geographic nuance into your content material might help it rank for the most individuals. Particularly if these folks start to promote your content material in social media, blogs, and podcasts.


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Associated: Worldwide SEO for 2021 & Past: 9-Level Guidelines for Success

7. Uncover Search Intents With Classes

Google Trends offers you the flexibility to additional refine the key phrase information by segmenting it by Search Sort, which is an extremely helpful means to analysis the recognition of assorted sorts of search intents.

Search Sorts offer you insights into searchers when they’re intensely targeted on a particular sort of intent.

Refining your analysis permits you to take away the “noise” that is likely to be polluting your key phrase analysis and go straight to the sign – the info that’s most significant.

Google Trends information might be refined by:

  • Internet Search.
  • Picture Search.
  • Information Search.
  • Google Procuring.
  • YouTube Search.

YouTube search is a improbable means to establish the “how to” content material.

A Google Trends search for how, what, the place, when, why, and who reveals that search queries starting with the phrase “how” are by far the most well-liked on YouTube.


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Google Trends limits comparisons to 5 key phrases, so the next screenshot omits that phrase.

Screenshot of Keyword Popularity on YouTube.Screenshot from Google Trends, August 2021

In case your key phrase phrases contain tutorial content material that makes use of phrases like [how to], refining your analysis to YouTube could present helpful insights.

For instance, I’ve discovered that YouTube Search reveals extra related “associated subjects” and “associated queries” information than researching with “internet search” chosen.

Right here’s one other instance of how utilizing totally different sorts of search varieties helps refine Google Trends information.


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I did the identical how, what, the place, when, why, and who searches however this time utilizing the Information Search refinement.

Screenshot of Google Trends with News Search refinement selectedScreenshot from Google Trends, August 2021

The search tendencies in Google Information are remarkably totally different than the search patterns in YouTube. That’s as a result of folks need to know “what” and “how” sort data in Google Information.

The above is the view of search queries for the previous 90 days. When the identical key phrases are searched utilizing the 5-year perspective it turns into clear that the “who” sort key phrases have a tendency to spike in accordance to present occasions.


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The largest spike occurred within the days after the 2020 presidential election.

The entire totally different search sort question refinements assist to refine the outcomes in order that they present extra correct data.

So give these picks a strive as a result of the data they offer might be extra correct and helpful than the extra common and probably noisy “internet search” model.

Takeaway: Google Trends is Helpful

Google Trends is a great tool, and somewhat creativity yields necessary search advertising insights.

Spend a while with Google Trends. I’m sure you’ll uncover insights that may enhance how content material is created and promoted on-line.

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