7 Reasons Why An HTML Sitemap Is Still A Must-Have

The controversy in regards to the utility of HTML sitemaps and their efficacy almost about search engine optimisation rages on.

However so far as I’m involved, they’re helpful for customers and there’s no good purpose to not have one. If there may be extra search engine optimisation worth, that’s even higher.

A sitemap guides your web site guests to the place they wish to go. It’s the place they flip in the event that they haven’t discovered what they’re in search of in your dropdown menus or on-site search.

Past serving to your guests navigate your web site (which must be the first focus of any advertising and marketing effort) there are many different nice causes to make use of a sitemap. We’ll discover these under.

First, it’s vital to grasp that there are two sorts of sitemaps that web sites use:

  • XML sitemaps.
  • HTML sitemaps.



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What Are XML Sitemaps?

XML sitemaps assist serps and spiders uncover the pages in your web site.

These sitemaps give serps a web site’s URLs and supply knowledge an entire map of all pages on a web site. This helps serps prioritize pages that they may crawl.

There may be info inside the sitemap that reveals web page change frequency on one URL versus others on that web site, however it’s unlikely that this has any impact on rankings.

An XML sitemap could be very helpful for big web sites which may in any other case take a very long time for a spider to crawl by means of the location and may also help serps simply merely know what pages exist. With out this sitemap, they might not have the ability to construct the complete menu of obtainable pages till they accomplished a crawl of the entire web site.


Each web site has a certain quantity of crawl funds allotted to their web site, so no search engine will merely crawl each URL the primary time it encounters it.


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An XML sitemap is an effective approach for a search engine to construct its queue of the pages it needs to serve.

What Are HTML Sitemaps?

HTML sitemaps ostensibly serve web site guests. The sitemaps embrace each web page on the web site – from the principle pages to lower-level pages and will be regarded as a well-organized desk of content material.

An HTML sitemap is only a clickable checklist of pages on a web site. In its rawest kind, it may be an unordered checklist of each web page on a web site – however don’t do this.

This can be a nice alternative to create some order out of chaos, so it’s value making the trouble.

Why You Ought to Leverage HTML Sitemaps

When you could already use an XML sitemap – and a few insist that an HTML sitemap is not mandatory – listed below are seven causes so as to add (or maintain) an up to date HTML sitemap.

1. Set up Giant Web sites

Your web site will develop in dimension.

It’s possible you’ll add an ecommerce retailer with a number of departments or you might develop your product portfolio. Or, extra seemingly, the location simply grows as new concepts grow to be part of the corporate.

Nonetheless, this may result in confusion for guests who’re then confused about the place to go or what you need to supply.

The HTML sitemap works in an identical strategy to a division retailer or shopping center map.

The sitemap is an effective way for the particular person sustaining the sitemap to take inventory of each web page and ensure it has its rightful dwelling someplace on the location.

That is the listing for customers that may’t discover the pages they’re in search of elsewhere on the location and, as a final resort, this could assist them get there. I discover myself in search of sitemaps when I’m in any other case confused as to the place to go on a web site.

2. Serve As A Mission Supervisor & Architect

Consider the HTML sitemap as an architectural blueprint on your web site.

The sitemap turns into a challenge administration device. It oversees the construction and connections between pages and subpages.

It’s additionally a forcing operate to just be sure you have a clear hierarchy and taxonomy for the location. Each web page that’s created has to discover a dwelling.


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A good sitemap is sort of a well-organized each day schedule.

As any busy particular person is aware of, there’s a giant distinction between an agenda that has each assembly popped on at random or these which are themed and arranged round time blocks.

In both case, an agenda remains to be an agenda however an organized one is way extra helpful for everybody.

3. Spotlight The Web site’s Function

As a content-based doc, the HTML sitemap serves as a strategy to additional outline your web site’s particular worth.

Improve this profit by utilizing search engine optimisation to determine probably the most distinctive and related key phrases to incorporate on the sitemap.

Anchor textual content is an effective way of making key phrase relevancy for a web page and for pages with out many cross-links, a sitemap is a simple various to make use of alternative anchor textual content.  Whereas there is no such thing as a assure that the anchor textual content is valued by serps, it nonetheless doesn’t damage to attempt.

4. Pace The Work Of Search Engine Crawlers

You wish to assist these serps out in any approach you may and take management the place you may. The help consists of discovering your content material and transferring it up within the crawl queue.


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Whereas an XML sitemap is only a laundry checklist of hyperlinks, HTML hyperlinks are literally the best way search crawlers favor to find the net.

The HTML sitemap helps name consideration to that content material by placing the highlight in your web site’s most vital pages. You too can submit the textual content model of your sitemap to Google.

5. Enhance Search Engine Visibility

With some web sites, Google and different serps could not undergo the work of indexing each webpage.

For instance, when you’ve got a hyperlink on one in every of your webpages, then search bots could select to observe that hyperlink.

The bots wish to confirm that the hyperlink is sensible. But, in doing so, the bots could by no means return to proceed indexing the remaining pages.

The HTML sitemap can direct these bots to get the whole image of your web site and think about all of the pages. In flip, this may facilitate the bots’ job they usually could keep longer to observe the web page navigation laid out for them.


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Not solely does a taxonomy and hierarchy assist customers discover themselves, nevertheless it’s extremely vital for search crawlers, too. The sitemap may also help the crawlers perceive the web site’s taxonomy.

There isn’t a restrict to how massive a sitemap will be and LinkedIn even has a sitemap that has hyperlinks to all of their hundreds of thousands of person pages.

Screenshot from, November 2021

6. Allow Web page Hyperlinks In A Pure Means To Drive Guests

Not each web page will join by means of a hyperlink positioned in a header or footer.


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The HTML sitemap can step in and discover these preferrred connections that handle how guests could search for issues.

On this approach, the HTML sitemap can replicate a customer’s journey and information them from analysis to buy. In doing so, this advantage of HTML sitemaps can increase the natural search visibility of those linked pages.

On this occasion, the sitemap is the fallback that ensures that there’s by no means a web page on a web site that’s orphaned.

I’ve seen large positive aspects within the site visitors of web sites that had points with deeper pages not receiving many inside hyperlinks.

Traffic Gains Picture: Eli Schwartz, November 2021

7. Determine The Areas The place Web site Navigation Might Enhance

As soon as your web site grows and also you develop extra pages, there could also be duplicate data, which will be problematic for a search engine.


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However after mapping the whole lot out, you’ll have the ability to use the sitemap to seek out the duplication and take away it.

As an apart, this solely works if there may be an proprietor of the sitemap that’s wanting on the sitemap on a semi-regular foundation.

Additionally, if you apply analytics or warmth map instruments, it could conclude that extra guests are utilizing the HTML sitemap than utilizing navigation.

This can be a clear sign that you should reassess why that is occurring if the present navigation is lacking the mark.

It’s vital to find out how one can change the location structure to make it simpler for guests to seek out what they want.

For all these advantages, you’ll wish to keep an HTML sitemap. These advantages save sources (money and time).

Additionally they ship an efficient strategy to information your web site guests to what they want and assist shut these gross sales.

Getting Began

Should you don’t have an HTML sitemap however do use a platform like WordPress, I like to recommend one of many many sitemap plug-ins. The plug-ins automate a lot of the sitemap improvement and administration course of.


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For bigger websites, it would take operating an online crawl like:

  • Screaming Frog or SiteBulb on desktop.
  • OnCrawl or DeepCrawl within the cloud.

The output of this net crawl ought to then function the premise for organizing all of a web site’s pages round themes.

After growing the HTML sitemap, don’t neglect to place a hyperlink in your web site that’s straightforward to seek out.

You possibly can both put the hyperlink on the prime, as a part of a sidebar, or in a footer menu that continues to be accessible as guests transfer from web page to web page.

Nonetheless you have a look at it, an HTML sitemap is a simple strategy to get large advantages with out loads of effort.

Extra Assets:


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Featured picture: Shutterstock/Griboedov


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