7 New & Ongoing Google Business Profile (GMB) Issues, December 2021

This yr has been a wild trip on the subject of Google My Business (GMB) – erm, I imply Google Business Profile (GBP).

Probably the most notable change in 2021 was its rebranding and the total rollout of the aptitude that permits entrepreneurs to handle enterprise profiles by way of Search and Maps.

For a time, Google Business Profile assist was massively backed up with requests and the backlog took a number of months to filter.

And nonetheless, there are a number of ongoing points. It may be irritating when issues should not working the way in which they need to and in some circumstances, it is senseless as to why the problem exists or has not been resolved.

However have religion – Google’s assist and engineering groups are always engaged on many bugs, new options, and extra. They do attempt to keep on prime of points which might be introduced up within the GBP community and by Product Experts.

So, kudos to the group for fixing main points resembling (*7*) and the Kansas Bug.



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On this column, we’ll increase on the earlier replace so you’ll be able to rise up to hurry with what’s modified since June. First, let’s check out a number of new GMB/GBP points which have come up and what you are able to do about each in case your listings are affected.

New Issues With Google My Business

1. Addresses For SABs Can’t Be Cleared

Screenshot from Google Maps, December 2021

We’re seeing a sample the place enterprise profiles are being reinstated after a suspension and the previous deal with that was displaying comes again on reinstatement.



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And the explanation most of those profiles have been suspended?

They have been displaying an deal with, so they’re nonetheless in violation of the guidelines and there’s no solution to clear it.

No clear address link on the Screenshot from Google My Business, December 2021

The Repair: At present there isn’t a repair, you’ll have to await Google.

The Timeline: No estimated timeline, GBP is investigating the problem.

2. Reinstatement Loops

A “Reinstatement Loop” is a time period used to clarify what’s occurring with the 1% of profiles or in order that I seen have been suspended proper after a reinstatement.

The trigger was often that the enterprise used a FedEx or UPS dropoff level as their deal with. Since then, I’ve tracked it and famous that there was a definite progress sample in the previous few months.

We now have knowledgeable the GBP group and so they say they’re wanting into it.

The Repair: At present, all you are able to do is contact assist or reply to your reinstatement e mail. The group might not perceive the problem, so a video might assist your trigger. If this fails and you retain getting suspended, doc the problem utilizing this template:

Whats up, I’ve been suspended and reinstated X instances.

Instance: 12/2/21: XX-XXXXXXXXX : Reinstated then suspended
Date: CaseID: Decision
Date: CaseID: Decision
Date: CaseID: Decision

If it occurs greater than as soon as, please report it to the community.

Timeline: No timeline; Google is investigating.

3. Service Institution Class

A business showing up on Google Maps with the additional Screenshot from Google Maps, December 2021

Service companies are displaying up on Google Maps with the extra class “Service institution.”


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When you view a service enterprise on Maps and look at the supply code of the web page (or use one in every of a number of Chrome extensions to do it for you), you’ll discover it.

Unusually, there isn’t a “Service institution” class in Google My Business. You’ll be able to’t choose it when including classes to your small business profile.

And so, the class you see on Maps doesn’t seem within the GMB dashboard.

There is no “Service establishment” category in Google My BusinessScreenshot from Google My Business, December 2021

Whereas this appears innocent, some customers with a mixture of a service space and storefront enterprise profiles are reporting declines within the visibility of their SABs.


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Others are reporting that as an alternative of rating across the deal with at which the itemizing was verified (which is how SABs are ranked), they’re rating in one other close by metropolis.

The Repair: Don’t panic. There’s nothing you are able to do in the intervening time.

The variety of reviews of declining visibility stays low. Apart from, rating adjustments could be brought on by a lot of different elements.

Be aware that Google doesn’t present assist on basic rating points. If there isn’t a acknowledged bug right here, Google assist will likely be of no assist.

This would possibly point out a change in the way in which Google handles service companies. Then again, it may also be a small glitch that has no influence right this moment and will be mounted by tomorrow.

Google is conscious that this further class is displaying on the Map.

Timeline: None.

4. Enhancing Cellphone Numbers In India

For months, customers in India have been unable to edit the telephone quantity on their GMB itemizing.


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At first, it gave the impression to be a bug.

Throughout Q3 nonetheless, Google up to date the Assist Heart doc: Understand what happens to your Business Profile edits to make clear that this was a deliberate change put in place for high quality management.

“In India, and another areas, we take further steps to verify that your telephone quantity is right.”

So whereas the problem was acknowledged, for a time it was believed to be a bug. GMB customers in India may solely make edits to their telephone numbers with enter from the assist group.

The Repair: Google up to date the workflow for retailers in India. Customers at the moment are prompted to add further, supporting documentation when making telephone quantity edits.

Moreover, there may be now an announcement from Google pinned on the prime of the Help Community that outlines the brand new workflow.

When working with enterprise profiles in India, simply make sure to work by the brand new course of fastidiously and fully.

Be aware: This extra documentation requirement implies that each one telephone quantity edits in India are being manually processed, which is a gigantic activity.


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Timeline: No timeline for a repair; nonetheless, the brand new workflow is lowering the variety of customers impacted.

Ongoing GMB/GBP Points

1. Diminished Assist Due To COVID-19

The Google assist group stays strained by COVID-19. In Q3 2021, Google added a notification bar throughout the highest of the Help Community that reads,

“At present, we’re working with a restricted assist group. It could take longer than typical to attach with us. Thanks to your endurance.”

What To Do: Count on delays. Contemplate some further kindness. COVID-19 is having a special influence on totally different international locations at totally different instances.

Persistence is your solely choice.

2. Reputable Opinions Not Exhibiting Up

Circumstances during which respectable evaluations fail to point out up proceed. The truth is, there appear to be no indicators of enchancment on this drawback.

To summarize, evaluations left for a enterprise don’t present up. The reviewer can see it nevertheless it doesn’t present publicly.

Right here’s what makes this fascinating: Skilled Google My Business customers can typically learn a overview rejected by the Google nanny bot and establish the issue.


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Forbidden phrases, subtly disparaging feedback, and so on., are simple to identify with a bit apply.

Nonetheless, the present wave of filtered evaluations is totally different. The rejected content material typically exhibits no clear signal of violating Google’s content material insurance policies. Even seasoned GMB troubleshooters can’t establish what might need triggered the filter.

The Repair: The official phrase from Google is that in “…most circumstances, lacking evaluations have been eliminated for coverage violations like spam or inappropriate content material.” Retailers ought to seek advice from the Assist Heart doc missing reviews & delays.

In fact, this doesn’t restore lacking evaluations to your small business profile!

If you will get a screenshot of a lacking overview from the reviewer, report the problem locally discussion board. Publish the screenshot and Google Maps URL for your small business.

A product skilled can escalate the case to the assist group for guide overview.

3. The 85% Bug And Emblem/Cowl Photograph Not Showing To Replace

For months, Google has been prompting customers to finish their enterprise profiles, even when they’ve already filed in all of the accessible fields. The message consists of an indicator that the itemizing is barely 85% full.


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That share varies, typically starting from 65% to 85%. In all circumstances, that worth is nonsense.

The message additionally supplies some steering on tips on how to “full” your itemizing: add your emblem.

This means that your emblem is lacking, even when this isn’t the case! Additional, including a emblem won’t dismiss the warning.

The Repair: There isn’t any workaround. So for now, simply ignore the warning.

Early in 2021, Google introduced that they might have this difficulty resolved earlier than the top of the yr. That deadline is quick approaching and there nonetheless doesn’t look like a repair.

For peace of thoughts, it’s possible you’ll wish to change to incognito mode and examine your small business profile. For some customers, it’s possible you’ll discover that the uploaded emblem is definitely publicly seen.

Bear in mind, we’re coping with human beings right here; there’s a pandemic outbreak in India and this impacts all areas of assist.

The GMB group has been onerous at work all through the pandemic testing and implementing every kind of options and attributes to assist native companies keep seen and higher join with clients.


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As with all channels and interactions in enterprise (and hopefully in life), be respectful and affected person.

In my time as a Product Knowledgeable, I’ve seen GMB clear up issues massive and small. Shout-out to the group at Google My Business and fellow Product Specialists who’re working to assist enhance the platform for all!

When you see new points crop up, make sure to depart a remark.

Extra Sources:

Picture Credit

Featured Picture: Barks/Shutterstock


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