Are you searching for the most effective platforms for creating & promoting on-line programs?

It’s no secret that the e-learning trade is booming. Online programs are a good way to monetize your viewers and assist folks profit out of your information.

However which on-line course platform must you select?

On this publish, we’re reviewing our favourite on-line course platforms so you can also make an knowledgeable choice.

Let’s get began:

The most effective platforms for creating and promoting on-line programs

  1. Thinkific – The most effective devoted on-line course platform. Features a free plan and no transaction charges on paid plans.
  2. Podia – Lacks some essential options for programs however you’ll be able to promote digital downloads + memberships.
  3. LearnWorlds – Highly effective course platform however takes $5 per course sale on fundamental plan. Geared extra in direction of in-company coaching and academia.
  4. LearnDash – The most effective studying administration software program obtainable for WordPress. Extra technical hurdles concerned however you retain extra of your revenue.
  5. Teachable – Common course platform however paid plans nonetheless embody transaction charges and design performance is missing.
  6. Kajabi – Nice platform that may energy your whole enterprise however it could be overkill for some customers, particularly for the added worth.

Now, let’s take a more in-depth take a look at every of those platforms:

1. Thinkific


Thinkific is a robust all-in-one course software program answer that makes it straightforward to create and promote programs by yourself course web site. It’s a sturdy platform that scales nicely as you develop and is able to supporting tens of millions of scholars.

The designers at Thinkific clearly know what they’re doing, all of the templates look nice and are designed particularly to promote schooling. They’re additionally extremely customizable. The drag and drop editor is tremendous intuitive and makes setting all the pieces up a cinch. You can even simply drop code into your Thinkific web site utilizing widget instruments.

Thinkific programs
can embody a number of file sorts, like quizzes, surveys, PDFs, audio recordsdata,
textual content, video and extra, and you may simply import your entire content material recordsdata in
bulk by means of the content material importer.

It has all of the
e-commerce options you’d count on, together with a terrific advertising stack, a lot of
fee choices, and sturdy pupil monitoring instruments.

It integrates
nicely with different advertising and gross sales instruments like Mailchimp,, and

And better of all,
Thinkific doesn’t cost transaction charges even on their free plan. The one
transaction charges it’s important to fear about are these charged by your fee
processor (like PayPal).

They provide 4
pricing packages, beginning at $0/month for the Free Plan and going as much as $499
per 30 days for the Premier Plan. The upper-priced plans provide extra superior
options, extra admin accounts, and extra course admins.

For those who’re simply
beginning out, the Fundamental Plan needs to be enough, and you may scale as much as the
dearer plans as you develop your online business.


  • Free Plan – $0/month
  • Fundamental Plan – $49/month
  • Professional + Development Plan – $99/month
  • Premier Plan – $399/month

2. Podia


Podia is an unbelievable standalone course creation platform that can be utilized to construct your whole storefront. It means that you can create all the academic content material you might presumably want. You may construct a number of on-line programs, create digital downloads, arrange separate membership websites, and host them multi function place.

The templates
look nice, convert nicely, and are simply customizable. Touchdown pages sometimes
embody an outline of the course, details about what’s included, a content material
part, creator bio, and FAQs.

You should use Podia
to arrange a separate touchdown web page for every of your programs, digital downloads,
or membership choices. That is nice as having a number of devoted touchdown pages
is confirmed to extend conversions.

If you’ve completed creating your on-line course, you’ll be able to both select to publish it immediately or pre-launch it to attempt to bag your self some pre-orders. Podia may help with the pre-launch by permitting you to arrange lead nurturing campaigns and teaser content material.

Podia’s built-in
e mail advertising instruments are fairly nice too. You may ship newsletters, arrange
drip campaigns, and develop your listing. You may section your listing based mostly on which
programs they’re enrolled in and entry a wealth of information about how your emails
are performing, like open charges and click on charges.

Along with
your course, you’ll be able to promote digital downloads – like ebooks, audio recordsdata, cheat
sheets, and assessments – individually as digital downloads. You can even arrange
your personal non-public membership web site to construct and join along with your neighborhood and
promote entry by means of numerous membership plans.

A remaining characteristic
value mentioning is the Stay Chat. Podia is among the solely platforms with a
seamlessly built-in Stay Chat characteristic that may assist you to maximise your lead


  • Mover plan $39/month. No transaction charges.
  • Shaker plan $79/month. No transaction charges.

3. LearnWorlds


Final however not least, we now have LearnWorlds.

LearnWorlds is a
premium platform for creating and promoting on-line programs geared in direction of
in-company coaching. Like many of the software program options we’ve checked out, they
provide built-in advertising instruments, analytics, gross sales pages, and customizable

One factor I really like
about LearnWorlds is the extent of interactivity of their pre-made course
catalogs. Templates typically embody interactive video, interactive e-books,
downloadable attachments, on-line assessments, and different interactive components that
make your course extra participating on your college students.

The interactive
video software means that you can simply sync up your transcripts, add hotspots that
your college students can click on for extra data, and extra.

The course participant is easy, versatile, and highly effective. It makes use of versatile pathways and might drip feed your programs to your college students through scheduled supply. You can even set it as much as permit college students to navigate freely or sequentially by means of the course chapters. College students may also spotlight textual content and add their very own notes as they learn by means of it.


  • Starter $24/month billed yearly
  • Professional Coach $79/month billed yearly
  • Studying Middle $249/month billed yearly

4. LearnDash


Not like the opposite platforms we’ve checked out up to now, LearnDash doesn’t assist you to construct your personal course web site from scratch. Fairly, it’s a WordPress LMS plugin that integrates along with your current WordPress web site.

When you’ve added
the LearnDash plugin, you’ll be able to simply arrange and begin promoting programs immediately
by means of your WordPress dashboard. You may ship quizzes, give out pupil certificates,
handle pupil enrollment, view experiences, and all the pieces else you’d must run
your e-learning enterprise.

It’s a terrific
selection for college, coaching organizations, and entrepreneurs that already
have an current net presence.

It has most of the options we’ve already talked about, in addition to some distinctive superior options that make it stand out from the group. Certainly one of these options is the LearnDash ‘Focus Mode’, which might be activated to take away all pointless web page components (like navigation bars and footer components) as a way to get rid of distractions on your college students.

You can even use
LearnDash to arrange drip programs and use the Gradebook expertise to provide your
college students a grade based mostly on their efficiency in quizzes and homework. You may
award your college students certificates, badges, and course factors in accordance with their
grades and the actions they full.


  • Fundamental Package deal from $159 (1 web site
  • Plus Package deal from $189 (10 web site
  • Professional Package deal from $329 (25 web site

5. Teachable


Subsequent up, we now have Teachable, one other wonderful platform for creating and promoting on-line programs. Teachable allows you to create fully-responsive instructional content material, programs, graded quizzes, and touchdown pages that look nice on all gadgets.

There’s loads to
love about Teachable however considered one of my favourite options is the customized completion
certificates. You may create your personal certificates to provide out to your college students
upon the completion of your course. This helps to legitimize your course and
gives a greater expertise on your clients.

You can even
leverage the course compliance instruments to implement lecture completion and set
necessary pre-requisites on your college students to enroll or progress by means of your
course, equivalent to minimal quiz scores.

It comes with
a lot of built-in advertising instruments. You should use them to construct your e mail listing and
arrange segmented campaigns, create and roll out coupons and promotional presents,
arrange a number of superior pricing choices, customise gross sales pages, and even set
up your personal associates program.

The templates are
straightforward to make use of and neatly designed, however there are additionally some superior customization
choices if you wish to tinker with them. You may change the design or go into
the Energy Editor to edit your web site code for extra superior edits.

Teachable additionally integrates with help instruments like Zendesk, Intercom, and Olark and comes with a free area title. For those who’d choose to make use of your personal, you’ll be able to join Teachable to your personal area title or a subdomain.

Observe: Teachable used to supply a free plan but it surely’s not obtainable.


  • Fundamental plan begins at $29/month (5% transaction charges)
  • Skilled plan begins at $79/month (zero transaction charges)

6. Kajabi


Kajabi is an all-in-one enterprise answer that allows you to handle all the pieces you have to run your on-line schooling enterprise in a single place.

You should use it to
construct your web site, create and handle your programs, view analytics, run e mail
advertising campaigns, talk along with your clients, and course of funds from
one single dashboard. You may even create weblog posts to achieve extra clients
by means of search engine optimisation and content material advertising.

What makes Kajabi
stand out from the group is its advertising automation instruments and Pipelines
characteristic, each of that are wonderful. You should use Pipelines to attach your
touchdown pages collectively along with your checkout pages seamlessly to scale back the quantity
of steps your clients must take to shut the sale and maximize conversion

You may arrange
automation to set off particular mailing occasions when your clients take sure
actions, equivalent to finishing assessments or canceling subscriptions.


  • Fundamental plan begins at $110/month
  • Development plan begins at $159/month
  • Professional plan begins at $319/month

Online course platforms: regularly requested questions

What’s a web-based course platform?

A web-based course
platform is a software that lets you put collectively your course, host it, launch
it, and promote it to your clients. They supply a neat framework that
simplifies these processes so that you simply don’t have to begin from scratch and might
dedicate extra consideration to the precise content material of your programs, relatively than the
technical stuff.

There are many
totally different sorts of on-line course platforms available on the market, and every of them
presents one thing somewhat totally different.

For instance, some
all-in-one platforms may assist you to construct your whole web site, full with
your course gross sales and touchdown pages, from scratch, whereas others may
combine along with your current web site.

Others nonetheless will
help you construct and host your course on their web site as a part of a catalog
of programs, relatively than by yourself web site. These ‘e-learning marketplaces’
embody websites like Skillshare and Udemy.

The benefit of
course marketplaces is that they offer you entry to an enormous current pool of potential
college students, however the trade-off is that they provide much less flexibility and often
take a reduce of your gross sales. We received’t be masking marketplaces right here; we’ll be
focusing solely on target creation software program options that offer you extra
management over your course.

It’s additionally
necessary to tell apart on-line course platforms from studying administration
programs (LMS). LMS are much less appropriate for edupreneurs and small companies like
us which might be making an attempt to promote programs. They’re geared extra in direction of in-company
coaching and to be used in faculties.

What ought to I search for in a web-based course platform?

Now that we’re
clear on precisely what on-line course platforms are, let’s discuss
select one. There are dozens of choices, so how do you’re employed out which is finest
on your wants and objectives?

Nicely, listed below are a
few issues to consider.


Virtually all course
creation platforms will provide templates that can assist you to place your e-learning
course and gross sales pages collectively. These often provide at the least some degree of
customization, however some gives you extra management than others. Contemplate the
customization choices obtainable and ensure it’s enough on your wants.

Advertising and marketing
instruments and options

Advertising and marketing is a
enormous a part of establishing a worthwhile on-line course enterprise. It’s no good creating
superior instructional content material if no person ever sees it.

As such, be sure to take a look at the advertising instruments and options on provide. Some platforms may help you to arrange gross sales funnels, gather e mail addresses, launch e mail advertising campaigns, and extra. These sorts of options will assist you to achieve extra clients.


How do you propose on pricing your on-line course? For those who plan on providing numerous fee plans, you’ll need to select a platform that may set that up.

Some platforms provide extra superior fee instruments that offer you extra flexibility in the way you worth your course. You may be capable to arrange recurring subscriptions, one-time charges, fee plans, and coupons.


The most effective on-line
programs are interactive so attempt to decide on a platform that means that you can construct a
good degree of interactivity into your programs.

For instance, if
you need to have the ability to work together along with your college students immediately, you may need to
search for a platform that permits stay streaming, or allows you to arrange boards the place
you’ll be able to reply pupil questions.

Interactivity can
be constructed into the content material itself too by means of interactive components like quizzes
and surveys. Take into consideration the interactive instruments you may need to use in your
course and search for a platform that may ship this.


Take into consideration what
form of content material you propose on utilizing in your e-learning course. Do you propose on
making a video course? Will you need to embody assessments? Do you propose on
incorporating PDFs, ebooks, or pictures? Ensure you select a software that
helps all of the totally different media sorts you propose on utilizing.

Web site

For those who’ve already
constructed up a strong net presence, you may need to host your course in your
current web site, relatively than construct a model new one. If that’s the case, search for a course
creation software that integrates with WordPress or your CMS.

Many platforms
for creating and promoting on-line programs will arrange an internet site and touchdown web page
for you and deal with just about all the pieces, from hosting and area
names to web site safety and backups.


Some platforms provide extra superior options that may take your course to the following degree. I’m speaking about issues like a number of trainer school rooms, superior gross sales funnels, e mail automation, sturdy analytics, and stay classes. Take into consideration what superior options you is likely to be desirous about and issue that into your choice.


And at last, take into consideration pricing. Totally different course creation platforms provide totally different pricing constructions. Most will cost a hard and fast month-to-month price however others may cost a one-off transaction price or take a reduce of your course gross sales.

Others equivalent to Thinkific provide a free plan with a transaction price. This might help you create your course with out spending any cash. Then you’ll be able to improve to a paid plan when you’re able to launch otherwise you’re making a revenue.

Take into consideration this when evaluating your choices and set your self a price range.

Last ideas

That concludes
this information to the 6 finest platforms for creating and promoting on-line programs.
Hopefully, you discover the appropriate platform on your wants.

If none of those course promoting platforms appear to be an excellent match, take a look at our information to the finest ecommerce platforms for digital merchandise – you may discover one thing extra appropriate there. You can even take a look at our information to touchdown web page search engine optimisation that can assist you to get extra site visitors to your course touchdown pages.

Disclosure: This publish comprises affiliate hyperlinks. This implies we might make a small fee should you make a purchase order.

Best Platforms For Creating And Selling Online Courses

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