5 Great Ways To Diversify Your Social Media Updates To Generate More Traffic And Engagement

Social media platforms present for some enormous alternatives to construct visitors, discover your prospects and construct model consciousness.

However you may solely understand these alternatives when you take your social media content material significantly.

You may make investments time in constructing a following and spend cash on getting your updates observed, however except you may have nice content material, you gained’t obtain a lot.

Social media followers are overwhelmed with content material: Their feeds are stuffed with hyperlinks, messages and pictures. How do you stand out?

Shock your social media viewers by utilizing totally different content material belongings and diversifying your social media content material regularly.

Right here’s how:


1. Add native movies

Social media platforms love while you host movies with them, that’s as a substitute of importing your video to YouTube and sharing the hyperlink in an replace, add that video on to the social media platform.

There are particular limitations and necessities that modify from platform to platform, so preserve these in thoughts:

 Fb FeedInstagram FeedTwitterLinkedInRatio16:9 to 9:161.91:1 to 4:51:2.39 – 2.39:11:2.4 or 2.4:1Max length240 minutes1-120 seconds2 minutes 20 seconds max3 seconds – 10 minutesCaptionsRecommendedRecommendedRecommendedRecommendedSoundRecommendedRecommendedRecommendedRecommended

Videoleap lets you put collectively movies that may be reused in a number of codecs in order that one and the identical video can work on all platforms.


The app additionally lets you combine a number of video clips collectively, add video results, add captions and transitions, and so on. It has a free model (which is what I’m utilizing) and it’s accessible for each Android and iOS.


If you’re in search of a desktop resolution, there are a number of choices permitting you to create watermark-free videos without spending a dime.

2. Add your movies as Tales

Instagram Tales have change into some of the well-liked kinds of social media content material.

It additionally helps that it’s the solely replace on Instagram the place you may add clickable links and thus generate actual clicks from Instagram.

Tales have change into so well-liked as a result of they supply ephemeral content material, i.e. content material that shall be eliminated after 24 hours. Tales will be something from cool photos to humorous photos, so experiment with totally different codecs, for instance:

  • Submit insider photos and movies of you and/or your workforce working
  • Re-publish nice customer reviews and testimonials as tales (and if doable tag these prospects who shared that evaluate)

Associated Studying: How To Get More Views On Your Instagram Tales.

3. Schedule entertaining updates for holidays and particular days

Weekends and holidays are days when most manufacturers are likely to preserve silent. That is your likelihood to get observed. Plus, you don’t actually must be there posting something: You may schedule these updates over per week day.

In truth, a management freak in me recommends scheduling these updates months forward. It’s a good suggestion to make use of a slower season (like summer time for many companies) to replenish your social media editorial calendar so far as one yr forward. This manner you’ll make certain there’s one thing going dwell even if you end up busy or spending time with your loved ones.

Wave Video gives a free social calendar so that you can use and even some content material concepts for every day. With it, you may rejoice smaller {and professional} holidays and benefit from seasonal hashtags like #nationalcatday and #startupsunday:

Wave Video social calendar

Most social platforms have began providing some type of scheduling, but it’s higher to make use of a scheduling platform so as to schedule concurrently to a number of platforms.

Agorapulse is a superb choice because it additionally comes with extra nice options like social listening and social inbox conserving all of your social media advertising and marketing below one roof:

Agorapulse - social listening and inbox

The platform helps Fb, Instagram, Linkedin and Twitter and allows you to use native importing for movies to get higher outcomes on your video content material.

4. Quote (and tag) an influencer

Social media tagging is a good way to get the eye of a distinct segment influencer, however provided that you do it proper and don’t overdo it.

An occasional quote that includes an influencer will nearly all the time win a number of highly effective likes and even shares. Utilizing visible quotes is preferable as a result of you may add that quote to Instagram. Simply don’t overlook to tag your influencer!

 FacebookInstagramLinkedInTwitterYou may tag…Anybody who’s a public determine (a web page) or who’s your friendAnyoneAnyoneAnyoneYou may tag utilizing a third-party app…No: You may solely tag natively (i.e. when posting from Fb itself)YesNo: You may solely tag natively (i.e. when posting from Linkedin itself)SureTo tag, sort…@ after which begin typing a reputation to pick that individual from the [email protected] after which instantly sort their Instagram username (no house after @)@ after which begin typing a reputation to pick that individual from the [email protected] after which instantly sort their Twitter username (no house after @)

What makes tagging so highly effective is that any of the above platforms will ship some sort of a notification to the individual you tag making that replace nearly not possible to overlook. By default (i.e. except that person hasn’t configured their settings):

  • On Fb, they are going to obtain a Fb notification
  • On Instagram, they are going to obtain an Instagram notification
  • On Linkedin, they are going to obtain a Linkedin notification and an e-mail
  • On Twitter, they are going to obtain a Twitter notification

For those who tag that individual in a photograph on Instagram, that image will seem (and almost definitely stay) within the “Tagged” tab.

5. Make the most of polls

Polling is a good way to interact your viewers in addition to get to understand it higher. Most social media platforms mean you can create native polls that don’t require your followers to login anyplace and allow them to take part proper from their feed:

On Twitter:

Polls are fairly restricted on Twitter nevertheless it makes good sense as a result of Twitter has traditionally been about brevity and ease. You may ask a query and permit followers to select from as much as 4 choices.

Polls on Twitter

On Fb

Fb permits customers so as to add native polls in teams. You may add as many questions as you need, enable individuals to decide on a number of questions and even add their very own choices. With so many cool choices, this could possibly be a cool collaborative replace on your followers to contribute to.

Polls on Facebook

You may as well schedule polls to go dwell on a set date in case you need time one to go dwell on a vacation or over the weekend.

On private and enterprise pages, you may host a Q&A which is a good suggestion to get your viewers higher acquainted with you and your model:

Host a Q and A

On LinkedIn

On LinkedIn you may create a easy ballot containing as much as 4 choices and set for the way lengthy you need the ballot to stay lively.

Polls on LinkedIn

Area of interest query analysis and development monitoring can provide you some attention-grabbing concepts on participating polls to run. Text Optimizer gives a cool query analysis function permitting you to search out attention-grabbing questions to debate together with your viewers:

Text Optimizer - research features

Don’t overlook the basics

Whereas the above ideas will provide you with some concepts to play and experiment, don’t overlook necessary social media sharing fundamentals:

Using different types of content is a superb thought on all your advertising and marketing channels, together with your personal web site, your social media channels and e-mail advertising and marketing.


Diversifying your social media updates has extra advantages aside from growing your engagements and visitors. It lets you uncover extra promotional alternatives, brainstorm extra content material concepts on your web site, acquire extra engagement knowledge to make use of for advert focusing on and higher perceive your audience.

However above all, it helps you benefit from working in your social media profiles which is an important half!

Diversify Your Social Media Updates


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