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47 Latest Live Streaming Statistics, Facts, And Trends For 2021

Want to study extra concerning the state of dwell streaming this yr? We’ve received you lined. Below, we’ve compiled an enormous record of the most recent dwell streaming statistics accessible.

These stats reveal how dwell video has taken the world by storm in recent times, inform us extra about who’s watching, and make clear the platforms, publishers, and tendencies which can be shaping the business.

These statistics also can assist to tell your advertising and marketing or dwell video publishing technique for the yr forward.

Ready? Let’s dive into it!

General dwell streaming statistics

Table of Contents

Let’s kick issues off by looking at some basic dwell streaming statistics that inform us extra concerning the measurement of the business and the place it may be heading.

1. Live content material accounts for nearly 1 / 4 of world viewing time

23% of world viewing time is spent watching dwell content material; the opposite 77% goes to on-demand content material.

While this reveals dwell video isn’t but as common as on-demand video (and possibly by no means can be), it’s nonetheless fairly spectacular and reveals simply how far the dwell streaming business has come.

Live content accounts for almost a quarter of global viewing time

Source: Conviva State of Streaming 2021

2. 42% of individuals within the US have watched live-streamed content material

That’s practically half of the American public. Cool, huh?

42% of people in the US have watched live-streamed content

Source: Nielsen

3. 44% of viewers say they watch much less TV on account of dwell streaming

Live streaming platforms have been slowly stealing market share from conventional tv for the previous few years.

Source: IAB

4. Live content material generates 27% extra minutes of watch time per viewing than on-demand video

On-demand video would possibly demand a higher share of world viewing time, however as this stat reveals, it might’t beat dwell video relating to engagement.

The common viewer spends round 25.4 minutes watching dwell video per viewing session, in comparison with round 19 minutes watching video on demand.

Source: Conviva State of Streaming 2021

5. Live streaming grew by 13% in 2021

As of the second quarter of 2021, dwell streaming was up by 13% in comparison with the identical time the yr earlier than.

This reveals that the worldwide upswing in dwell streaming brought on by the pandemic in 2020 wasn’t short-term, as many analysts thought it may be. Rather, it seems just like the spike spurred a tipping level that’s exhibiting no indicators of reversal.

Even as we start to depart international lockdowns behind us, dwell streaming consumption continues to rise.

Source: Streamlabs3

6. Audiences watched practically 9 billion hours of dwell streaming content material within the final quarter

8.99 billion, to be actual. That determine refers back to the complete variety of hours watched throughout all streaming platforms in Q2 2021. It’s up by 2.5% in comparison with final quarter, wherein 8.77 billion hours of dwell stream content material was watched.

If we break that determine down somewhat additional, it reveals us that viewers spent round 3 billion hours watching content material every month on this quarter. That determine is up by 16% in comparison with the identical time in 2020.

Source: Streamlabs3

7. Nearly 1 / 4 of US web customers have been watching extra dwell streams because the pandemic

Since the onset of the coronavirus pandemic, the consumption of media has gone up throughout the board. 24% of web customers within the US report watching extra dwell streams in a latest survey.

This determine really lags somewhat bit behind different types of media. Consumption of broadcast TV is up 39%, digital movies (YouTube, TikTook, and so forth.) by 39%, and digital TV by 38%.

Nearly a quarter of US internet users have been watching more live streams since the pandemic

Source: eMarketer1

8. The international dwell streaming market is estimated to succeed in over $247 billion by 2027

This reveals simply how enormous the dwell streaming market is predicted to change into. In just a few years, it’ll be price nearly 1 / 4 of a trillion {dollars}. Industry estimates predict a 28.1% CAGR all through the forecast interval.

The global live streaming market is estimated to reach over $247 billion by 2027

Source: Market Research Future

9. Video streaming accounted for practically half of all downstream web site visitors

According to Sandvine’s Mobile Internet Phenomena report, video streaming was the primary class by site visitors share final yr, accounting for 48.9% of downstream web site visitors (site visitors quantity downloaded from the web) and 19.4% of upstream site visitors. YouTube and TikTook are the highest channels on this class.

It’s price noting, although, that that is referring to video streaming normally, not simply dwell video.

Video streaming accounted for nearly half of all downstream internet traffic

Source: Sandvine

Live streaming platform statistics

Next, let’s check out some statistics about the preferred dwell streaming platforms, together with Twitch, Facebook, and YouTube.

10. 52% of dwell video viewers stream content material by way of social media

This was the primary supply of dwell video content material worldwide in accordance with a latest survey.

However, if we take a look at the US particularly, the information tells a distinct story. Only 40% of US respondents reported streaming dwell video by way of social platforms, whereas 43% streamed content material by way of digital streaming subscriptions.

52% of live video viewers stream content through social media

Source: eMarketer2

11. Twitch dominates the online game dwell streaming market

Twitch is a platform that’s change into nearly synonymous with dwell streaming. It’s the clear chief within the business by a great distance.

In the third quarter of 2020, a Streamlabs report revealed that Twitch controls 91.1% of the market share for hours streamed. That determine was up by 14.5% from the earlier quarter. This surge was pushed by the shutdown of the rival dwell streaming platform, Mixer.

If we take a look at complete hours watched (slightly than streamed), Twitch nonetheless dominates, with 63.6% of the market share.

YouTube gaming is the platform’s largest competitor, with 22.5% of the market share by hours watched and 5.5% by hours streamed. Facebook trails behind and accounts for under 14% of hours watched and three.4% of hours streamed.

Twitch dominates the video game live streaming market

Source: Streamlabs1

12. 6.51 billion of the overall hours watched on all streaming platforms final quarter got here from Twitch

Reminder: there have been 9 billion complete dwell streaming hours watched in the identical interval. This means Twitch accounted for greater than two-thirds of all dwell streaming hours watched.

Twitch’s market domination reveals no signal of slowing down, because the platform has persistently elevated their complete hours watched over the previous few quarters. They’ve now damaged information for 3 quarters in a row, and their viewership has elevated by 27% year-over-year.

6.51 billion of the total hours watched on all streaming platforms last quarter came from Twitch

Source: Streamlabs3

13. Twitch garnered over 1 trillion minutes of watch time in 2020

That’s proper. Over the course of a yr, Twitch viewers consumed over a trillion minutes of dwell streaming content material.

Source: Twitch Advertising Audience

14. Twitch has 30 million each day guests

That works out at round 210 million guests per week or 900 million guests monthly. When you take into account that, 1 trillion minutes of watch time doesn’t appear so stunning in any case.

Source: Twitch Advertising Audience

15. There are over 2.5 million individuals watching Twitch proper now

As you’re studying this statistic, over 2 and a half million individuals are viewing Twitch streams.

Source: Twitch Advertising Audience

16. Over 13 million individuals began streaming on Twitch in 2020

This is the variety of creators that determined to stream for the primary time ever. In complete, over 7 million streamers go dwell each month. This statistic reveals that Twitch customers aren’t like customers of different social platforms. They don’t simply watch content material, they create it.

Source: Twitch Advertising Audience

17. 62% of Twitch viewers interact with esports and gaming personalities each day

It’s no secret that gaming is an enormous a part of the dwell streaming business. As this stat reveals, gaming personalities generate unparalleled viewers engagement.

Source: Twitch Advertising

18. 70% of Twitch viewers donate to streamers that they like

Accepting donations is a standard approach for streamers to monetize their dwell streams. And given how charitable the typical viewers are, it’s doable for the highest creators to make some huge cash this manner.

Source: Twitch Advertising

19. Only 32% of YouTube customers watch dwell stream movies on the platform

YouTube is one other main video streaming platform. It’s finest identified for on-demand video content material and is struggling to make positive aspects within the dwell streaming area.

A survey performed within the third quarter of 2020 discovered that solely 32% of customers had watched a video dwell stream inside the previous month. Comparatively, 58% had watched a music video and 38% had watched a TV present.

Source: eMarketer1

Related: How To Use YouTube To Grow Your Blog Traffic

20. YouTube Gaming viewership is falling

Unlike Twitch, YouTube Gaming’s viewers doesn’t appear to be rising in a short time. On the opposite, after an preliminary surge in viewership in 2020, watch time on the platform began to drop.

In the primary quarter of 2021, complete hours watched on YouTube Gaming dropped from 1.924 billion to 1.373 billion. It fell once more between Q1 and Q2 to 1.294 billion. This is in stark distinction to Twitch, which has continued to develop its viewership after the preliminary surge in 2020.

YouTube Gaming viewership is falling

Source: Streamlabs3

21. One in 5 Facebook movies are dwell movies

Facebook won’t be fairly as common within the dwell streaming area as Twitch but, however dwell broadcasting has actually taken off on the platform. It grew fourfold within the 4 years previous to 2017, and round a fifth of movies on the platform are dwell streams.

Source: TechCrunch

22. Facebook Gaming has practically tripled the variety of hours watched in 1 yr

The platform surpassed 1 billion hours watched within the first quarter of 2021, however this determine has been rising steadily since 2019. Viewership within the second quarter of 2021 was up 42.7% in comparison with the yr prior.

Facebook Gaming has nearly tripled the number of hours watched in 1 year

Source: Streamlabs3

Live streaming viewers demographics

Who are essentially the most prolific shoppers of dwell stream content material? The stats beneath assist to reply that query by revealing the most important dwell streaming viewers segments.

23. 18 to 34-year-olds are essentially the most frequent viewers of dwell stream video within the US

15% of these on this age vary say they watch dwell video content material a number of instances per day, in comparison with simply 8% within the 35-54 age vary, and solely 3% of these aged 55+.

Conversely, a whopping 62% of these over age 55 within the US by no means watch dwell stream video in comparison with 24% of these aged 18-34.

Source: Statista2

24. 70% of Twitch viewers are age 16 to 34

This stat supplies additional proof that dwell streaming is hottest amongst youthful audiences. The takeaway for manufacturers is that in case your goal patrons are on this age vary, it may be price occupied with dwell streaming.

Source: Twitch Advertising Audience

25. 65% of Twitch viewers are male

Twitch has a a lot much less even viewers gender distribution than different social media platforms. Around two-thirds of viewers are male.

65% of Twitch viewers are male

Source: Statista1

Live streaming channel and writer statistics

What are the preferred dwell streaming channels and publishers? Let’s discover out.

26. Ninja has the most-followed Twitch channel

Richard Tyler Blevins is an American Twitch streamer {and professional} gamer higher identified by his alias, Ninja. He’s Twitch’s largest celebrity, with over 16.9 million followers. Tfue is the second most-followed channel with 10.7 million followers.

Ninja has the most-followed Twitch channel

Source: Social Blade

27. xQc is the most-watched channel on Twitch

Ninja would possibly maintain the highest spot relating to followers, but when we take a look at watch time, he doesn’t even make the highest 3. Canadian Twitch streamer xQc took the highest spot by an enormous margin, with over 90 million hours watched within the second quarter of 2021. Gaules ranked within the runner-up spot, with 46 million hours watched.

xQc is the most-watched channel on Twitch

Source: Streamlabs2

28. Riot Games is the main dwell streaming writer…

Twitch is usually regarded as a channel for impartial creators, however manufacturers may also be profitable on the platform – and Riot Games is proof of that.

The American online game developer and esports match is the main dwell streaming writer, with 927.6 million complete hours watched.

Riot Games is the leading live streaming publisher…

Source: Streamlabs3

29… and the model with essentially the most followers on Twitch

Riot Games presently has round 5.1 million followers. Pretty spectacular, proper?

and the brand with the most followers on Twitch

Source: Social Blade

30. Inoxtag is the most-watched dwell streaming channel on YouTube

Inoxtag is a French online game streamer that’s seen enormous success on the YouTube platform, with over 11.6 million hours watched. He owns the title of the most-watched channel on YouTube Gaming.

Jun Channel (a gaming dwell streaming channel owned by Japanese YouTuber Jun) got here in a detailed second with 10.9 million hours watched.

Inoxtag is the most-watched live streaming channel on YouTube

Source: Streamlabs2

31. Nam Blue is the most-watched channel on Facebook Gaming

Nam Blue is a gaming streamer from Vietnam. He streams to numerous platforms however is most profitable on Facebook Gaming, the place he’s generated 8.36 million watch hours thus far. NexxuzHD got here second, with 6.6 million hours watched.

Nam Blue is the most-watched channel on Facebook Gaming

Source: Streamlabs2

32. Grand Theft Auto is the most-watched sport dwell streaming class

GTA is the sport of the second. Streams on this class generated over 866 million watch hours within the second quarter of 2021 throughout all platforms. It not too long ago surpassed the earlier most-watched class, ‘Just Chatting’, which had held the highest spot since This autumn 2020.

Source: Streamlabs3

Live streaming statistics for entrepreneurs and companies

Are you planning on utilizing dwell video for enterprise functions? Check out these dwell streaming statistics for entrepreneurs and companies!

33. 35% of entrepreneurs use dwell video

This is in accordance with information from 2018. The determine was up by 7% in comparison with the yr earlier than. Not solely that, however the examine additionally discovered that 63% of entrepreneurs deliberate on rising their use of dwell video sooner or later.

Source: Social Media Examiner

34. 80% of individuals would slightly watch a model’s dwell video than learn their weblog…

And are you able to blame them? Who needs to learn partitions of textual content when you would watch a video as an alternative?

80% of people would rather watch a brand's live video than read their blog

Source: Livestream

35. …and 82% favor dwell video from manufacturers to their social posts

Many manufacturers make investments closely in social media advertising and marketing, however if you wish to join together with your target market on their degree, you would possibly wish to take into account specializing in dwell video content material as an alternative.

Source: Livestream

36. Live stream buying occasions will drive $25 billion in gross sales by 2023

Live stream buying occasions are enjoyable, community-driven digital variations of the form of house buying channels you would possibly see on tv. It’s a brand new spin on an previous idea, and analysts predict it’ll quickly take off.

We’re already seeing the potential of dwell stream buying occasions. In China, a Tommy (*47*) Livestream occasion not too long ago garnered 14 million viewers and result in 1,300 hoodie gross sales promoting out in simply 2 minutes.

Source: Hootsuite

37. 64% of Twitch viewers purchase merchandise their favourite streamers advocate

This reveals that Twitch generally is a profitable channel for online marketing. Creators who don’t wish to depend on donations to monetize their streams can promote merchandise from their affiliate companions as an alternative.

Source: Twitch Advertising

38. 45% of individuals would pay to look at dwell video content material from their favourite crew or performers

By dwell streaming, creators can develop an viewers of engaged viewers which can be keen to pay to see them carry out dwell.

Source: Livestream

39. 55% of surveyed companies use dwell video for firm broadcasts within the office…

There are different methods companies can use dwell video except for selling their model. In a latest survey, 55% of enterprises reported utilizing dwell video to share firm broadcasts with their staff within the office.

Source: Haivision

40. … and 29% stream dwell video of their group each day

An extra 53% reported streaming dwell video no less than as soon as every week.

Source: Haivision

41. Live streaming to staff who work remotely is the highest problem surveyed companies face

Amongst companies that use dwell video within the office, 41% mentioned streaming to distant staff was their largest problem. Other challenges included dwell streaming from distant areas (39%) and managing bandwidth (36%).

Source: Haivision

42. 81% of surveyed companies show their dwell streams on worker desktops

Employee desktops had been the preferred display used to show dwell stream content material within the workplace. 81% of companies selected to show their dwell streams this manner. 64% selected to dwell stream to cell units or smartphones, and 31% use TVs.

Source: Haivision

Live streaming tendencies

The dwell streaming statistics beneath reveal a few latest tendencies which can be having a big impact on the course of the dwell video business.

43. Music dwell streaming is on the rise

Live streaming platforms like Twitch will be the new, fashionable equal of radio. Following international lockdowns caused by the occasions of 2020, and the next shutdown of dwell music occasions, occasion organizers turned as an alternative to dwell streaming platforms as a technique to carry out to audiences just about.

As a results of the rising demand for dwell music streaming, Twitch even created their very own ‘Music’ class. Since its inception, watch time has been steadily rising and channels on this class have generated over 230 million watch hours thus far.

Music live streaming is on the rise

Source: Stream Hatchet

44. The complete hours spent watching ‘Sports’ dwell streams elevated by 82% in Q2 2021

Another clear development impacting the dwell streaming business is the adoption of sports activities. And no, we’re not speaking about esports right here – we’re speaking about actual sports activities like soccer and basketball. Again, this development has probably been pushed by the pandemic and international lockdowns proscribing dwell sporting occasions.

Source: Stream Hatchet

Live streaming high quality statistics

Finally, let’s check out some dwell streaming statistics that present simply how necessary video high quality is to viewers.

45. 67% of viewers say that high quality is the #1 most necessary think about a dwell stream

Live streaming know-how isn’t excellent. Creators typically must depend on a robust web connection to add their content material in real-time, which might have a detrimental impression on the standard. This is an issue, as dwell stream audiences care lots about high quality.

Source: Livestream

46. Viewers abandon poor high quality dwell streams in 90 seconds or much less

If your stream doesn’t look clear and high-quality, be ready to lose viewers.

Source: TechRadar

47. Live streams fail to begin 1.09%

This was the typical failure price in Q2 2021 in accordance with a Conviva report. That’s considerably greater than on-demand video, which noticed video begin failures 0.66% of the time.

The cause dwell streams fail so steadily could also be because of the nature of dwell streaming. Live streaming depends on having a robust, secure web connection, whereas on-demand video may be recorded prematurely.

Source: Conviva State of Streaming 2021

Live streaming statistics sources

Final ideas

That concludes our roundup of the 47 newest dwell streaming statistics. As you possibly can see, demand for dwell video content material is rising, and the business is actually beginning to take off.

If you wish to reap the benefits of the expansion of dwell video and faucet into its engaged viewership, you’ll must ensure you’re prioritizing high-quality content material and streaming to the correct channels.

Want to take a look at extra statistics? I’d advocate these articles:

Live Streaming Statistics

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