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47 Latest Live Streaming Statistics, Facts, And Trends For 2021

Wish to be taught extra concerning the state of stay streaming this 12 months? We’ve obtained you coated. Beneath, we’ve compiled an enormous listing of the newest stay streaming statistics accessible.

These stats reveal how stay video has taken the world by storm in recent times, inform us extra about who’s watching, and make clear the platforms, publishers, and developments which are shaping the trade.

These statistics may also assist to tell your advertising and marketing or stay video publishing technique for the 12 months forward.

Prepared? Let’s dive into it!

Common stay streaming statistics

Table of Contents

Let’s kick issues off by having a look at some basic stay streaming statistics that inform us extra concerning the dimension of the trade and the place it is perhaps heading.

1. Live content material accounts for nearly 1 / 4 of world viewing time

23% of world viewing time is spent watching stay content material; the opposite 77% goes to on-demand content material.

Whereas this reveals stay video isn’t but as fashionable as on-demand video (and possibly by no means shall be), it’s nonetheless fairly spectacular and reveals simply how far the stay streaming trade has come.

Supply: Conviva State of Streaming 2021

2. 42% of individuals within the US have watched live-streamed content material

That’s almost half of the American public. Cool, huh?

42% of people in the US have watched live-streamed content

Supply: Nielsen

3. 44% of viewers say they watch much less TV on account of stay streaming

Live streaming platforms have been slowly stealing market share from conventional tv for the previous few years.

Supply: IAB

4. Live content material generates 27% extra minutes of watch time per viewing than on-demand video

On-demand video would possibly demand a larger share of world viewing time, however as this stat reveals, it might probably’t beat stay video in the case of engagement.

The common viewer spends round 25.4 minutes watching stay video per viewing session, in comparison with round 19 minutes watching video on demand.

Supply: Conviva State of Streaming 2021

5. Live streaming grew by 13% in 2021

As of the second quarter of 2021, stay streaming was up by 13% in comparison with the identical time the 12 months earlier than.

This reveals that the worldwide upswing in stay streaming brought on by the pandemic in 2020 wasn’t momentary, as many analysts thought it is perhaps. Slightly, it seems just like the spike spurred a tipping level that’s exhibiting no indicators of reversal.

At the same time as we start to go away world lockdowns behind us, stay streaming consumption continues to rise.

Supply: Streamlabs3

6. Audiences watched almost 9 billion hours of stay streaming content material within the final quarter

8.99 billion, to be actual. That determine refers back to the whole variety of hours watched throughout all streaming platforms in Q2 2021. It’s up by 2.5% in comparison with final quarter, by which 8.77 billion hours of stay stream content material was watched.

If we break that determine down slightly additional, it reveals us that viewers spent round 3 billion hours watching content material every month on this quarter. That determine is up by 16% in comparison with the identical time in 2020.

Supply: Streamlabs3

7. Almost 1 / 4 of US web customers have been watching extra stay streams for the reason that pandemic

Because the onset of the coronavirus pandemic, the consumption of media has gone up throughout the board. 24% of web customers within the US report watching extra stay streams in a current survey.

This determine truly lags slightly bit behind different types of media. Consumption of broadcast TV is up 39%, digital movies (YouTube, TikTok, and so on.) by 39%, and digital TV by 38%.

Nearly a quarter of US internet users have been watching more live streams since the pandemic

Supply: eMarketer1

8. The worldwide stay streaming market is estimated to succeed in over $247 billion by 2027

This reveals simply how large the stay streaming market is anticipated to develop into. In a couple of years, it’ll be price nearly 1 / 4 of a trillion {dollars}. Trade estimates predict a 28.1% CAGR all through the forecast interval.

The global live streaming market is estimated to reach over $247 billion by 2027

Supply: Market Analysis Future

9. Video streaming accounted for almost half of all downstream web site visitors

Based on Sandvine’s Cell Web Phenomena report, video streaming was the primary class by site visitors share final 12 months, accounting for 48.9% of downstream web site visitors (site visitors quantity downloaded from the web) and 19.4% of upstream site visitors. YouTube and TikTok are the highest channels on this class.

It’s price noting, although, that that is referring to video streaming basically, not simply stay video.

Video streaming accounted for nearly half of all downstream internet traffic

Supply: Sandvine

Live streaming platform statistics

Subsequent, let’s check out some statistics about the preferred stay streaming platforms, together with Twitch, Fb, and YouTube.

10. 52% of stay video viewers stream content material via social media

This was the primary supply of stay video content material worldwide in response to a current survey.

Nevertheless, if we have a look at the US particularly, the info tells a unique story. Solely 40% of US respondents reported streaming stay video via social platforms, whereas 43% streamed content material via digital streaming subscriptions.

52% of live video viewers stream content through social media

Supply: eMarketer2

11. Twitch dominates the online game stay streaming market

Twitch is a platform that’s develop into nearly synonymous with stay streaming. It’s the clear chief within the trade by a great distance.

Within the third quarter of 2020, a Streamlabs report revealed that Twitch controls 91.1% of the market share for hours streamed. That determine was up by 14.5% from the earlier quarter. This surge was pushed by the shutdown of the rival stay streaming platform, Mixer.

If we have a look at whole hours watched (fairly than streamed), Twitch nonetheless dominates, with 63.6% of the market share.

YouTube gaming is the platform’s greatest competitor, with 22.5% of the market share by hours watched and 5.5% by hours streamed. Fb trails behind and accounts for under 14% of hours watched and three.4% of hours streamed.

Twitch dominates the video game live streaming market

Supply: Streamlabs1

12. 6.51 billion of the entire hours watched on all streaming platforms final quarter got here from Twitch

Reminder: there have been 9 billion whole stay streaming hours watched in the identical interval. This implies Twitch accounted for greater than two-thirds of all stay streaming hours watched.

Twitch’s market domination reveals no signal of slowing down, because the platform has persistently elevated their whole hours watched over the previous few quarters. They’ve now damaged information for 3 quarters in a row, and their viewership has elevated by 27% year-over-year.

6.51 billion of the total hours watched on all streaming platforms last quarter came from Twitch

Supply: Streamlabs3

13. Twitch garnered over 1 trillion minutes of watch time in 2020

That’s proper. Over the course of a 12 months, Twitch viewers consumed over a trillion minutes of stay streaming content material.

Supply: Twitch Promoting Viewers

14. Twitch has 30 million every day guests

That works out at round 210 million guests per week or 900 million guests per thirty days. When you think about that, 1 trillion minutes of watch time doesn’t appear so shocking in spite of everything.

Supply: Twitch Promoting Viewers

15. There are over 2.5 million individuals watching Twitch proper now

As you’re studying this statistic, over 2 and a half million individuals are viewing Twitch streams.

Supply: Twitch Promoting Viewers

16. Over 13 million individuals began streaming on Twitch in 2020

That is the variety of creators that determined to stream for the primary time ever. In whole, over 7 million streamers go stay each month. This statistic reveals that Twitch customers aren’t like customers of different social platforms. They don’t simply watch content material, they create it.

Supply: Twitch Promoting Viewers

17. 62% of Twitch viewers have interaction with esports and gaming personalities each day

It’s no secret that gaming is an enormous a part of the stay streaming trade. As this stat reveals, gaming personalities generate unparalleled viewers engagement.

Supply: Twitch Promoting

18. 70% of Twitch viewers donate to streamers that they like

Accepting donations is a standard approach for streamers to monetize their stay streams. And given how charitable the common viewers are, it’s potential for the highest creators to make some huge cash this manner.

Supply: Twitch Promoting

19. Solely 32% of YouTube customers watch stay stream movies on the platform

YouTube is one other main video streaming platform. It’s greatest identified for on-demand video content material and is struggling to make positive aspects within the stay streaming area.

A survey carried out within the third quarter of 2020 discovered that solely 32% of customers had watched a video stay stream inside the previous month. Comparatively, 58% had watched a music video and 38% had watched a TV present.

Supply: eMarketer1

Associated: How To Use YouTube To Develop Your Weblog Visitors

20. YouTube Gaming viewership is falling

Not like Twitch, YouTube Gaming’s viewers doesn’t appear to be rising in a short time. Quite the opposite, after an preliminary surge in viewership in 2020, watch time on the platform began to drop.

Within the first quarter of 2021, whole hours watched on YouTube Gaming dropped from 1.924 billion to 1.373 billion. It fell once more between Q1 and Q2 to 1.294 billion. That is in stark distinction to Twitch, which has continued to develop its viewership after the preliminary surge in 2020.

YouTube Gaming viewership is falling

Supply: Streamlabs3

21. One in 5 Fb movies are stay movies

Fb may not be fairly as fashionable within the stay streaming area as Twitch but, however stay broadcasting has definitely taken off on the platform. It grew fourfold within the 4 years previous to 2017, and round a fifth of movies on the platform are stay streams.

Supply: TechCrunch

22. Fb Gaming has almost tripled the variety of hours watched in 1 12 months

The platform surpassed 1 billion hours watched within the first quarter of 2021, however this determine has been rising steadily since 2019. Viewership within the second quarter of 2021 was up 42.7% in comparison with the 12 months prior.

Facebook Gaming has nearly tripled the number of hours watched in 1 year

Supply: Streamlabs3

Live streaming viewers demographics

Who’re essentially the most prolific customers of stay stream content material? The stats beneath assist to reply that query by revealing the most important stay streaming viewers segments.

23. 18 to 34-year-olds are essentially the most frequent viewers of stay stream video within the US

15% of these on this age vary say they watch stay video content material a number of instances per day, in comparison with simply 8% within the 35-54 age vary, and solely 3% of these aged 55+.

Conversely, a whopping 62% of these over age 55 within the US by no means watch stay stream video in comparison with 24% of these aged 18-34.

Supply: Statista2

24. 70% of Twitch viewers are age 16 to 34

This stat gives additional proof that stay streaming is hottest amongst youthful audiences. The takeaway for manufacturers is that in case your goal consumers are on this age vary, it is perhaps price interested by stay streaming.

Supply: Twitch Promoting Viewers

25. 65% of Twitch viewers are male

Twitch has a a lot much less even viewers gender distribution than different social media platforms. Round two-thirds of viewers are male.

65% of Twitch viewers are male

Supply: Statista1

Live streaming channel and writer statistics

What are the preferred stay streaming channels and publishers? Let’s discover out.

26. Ninja has the most-followed Twitch channel

Richard Tyler Blevins is an American Twitch streamer {and professional} gamer higher identified by his alias, Ninja. He’s Twitch’s greatest famous person, with over 16.9 million followers. Tfue is the second most-followed channel with 10.7 million followers.

Ninja has the most-followed Twitch channel

Supply: Social Blade

27. xQc is the most-watched channel on Twitch

Ninja would possibly maintain the highest spot in the case of followers, but when we have a look at watch time, he doesn’t even make the highest 3. Canadian Twitch streamer xQc took the highest spot by an enormous margin, with over 90 million hours watched within the second quarter of 2021. Gaules ranked within the runner-up spot, with 46 million hours watched.

xQc is the most-watched channel on Twitch

Supply: Streamlabs2

28. Riot Video games is the main stay streaming writer…

Twitch is usually regarded as a channel for unbiased creators, however manufacturers will also be profitable on the platform – and Riot Video games is proof of that.

The American online game developer and esports match is the main stay streaming writer, with 927.6 million whole hours watched.

Riot Games is the leading live streaming publisher…

Supply: Streamlabs3

29… and the model with essentially the most followers on Twitch

Riot Video games at the moment has round 5.1 million followers. Fairly spectacular, proper?

and the brand with the most followers on Twitch

Supply: Social Blade

30. Inoxtag is the most-watched stay streaming channel on YouTube

Inoxtag is a French online game streamer that’s seen large success on the YouTube platform, with over 11.6 million hours watched. He owns the title of the most-watched channel on YouTube Gaming.

Jun Channel (a gaming stay streaming channel owned by Japanese YouTuber Jun) got here in an in depth second with 10.9 million hours watched.

Inoxtag is the most-watched live streaming channel on YouTube

Supply: Streamlabs2

31. Nam Blue is the most-watched channel on Fb Gaming

Nam Blue is a gaming streamer from Vietnam. He streams to numerous platforms however is most profitable on Fb Gaming, the place he’s generated 8.36 million watch hours so far. NexxuzHD got here second, with 6.6 million hours watched.

Nam Blue is the most-watched channel on Facebook Gaming

Supply: Streamlabs2

32. Grand Theft Auto is the most-watched sport stay streaming class

GTA is the sport of the second. Streams on this class generated over 866 million watch hours within the second quarter of 2021 throughout all platforms. It just lately surpassed the earlier most-watched class, ‘Simply Chatting’, which had held the highest spot since This fall 2020.

Supply: Streamlabs3

Live streaming statistics for entrepreneurs and companies

Are you planning on utilizing stay video for enterprise functions? Take a look at these stay streaming statistics for entrepreneurs and companies!

33. 35% of entrepreneurs use stay video

That is in response to information from 2018. The determine was up by 7% in comparison with the 12 months earlier than. Not solely that, however the research additionally discovered that 63% of entrepreneurs deliberate on rising their use of stay video sooner or later.

Supply: Social Media Examiner

34. 80% of individuals would fairly watch a model’s stay video than learn their weblog…

And are you able to blame them? Who desires to learn partitions of textual content when you can watch a video as a substitute?

80% of people would rather watch a brand's live video than read their blog

Supply: Livestream

35. …and 82% choose stay video from manufacturers to their social posts

Many manufacturers make investments closely in social media advertising and marketing, however if you wish to join along with your target market on their stage, you would possibly wish to think about specializing in stay video content material as a substitute.

Supply: Livestream

36. Live stream procuring occasions will drive $25 billion in gross sales by 2023

Live stream procuring occasions are enjoyable, community-driven digital variations of the form of dwelling procuring channels you would possibly see on tv. It’s a brand new spin on an outdated idea, and analysts predict it’ll quickly take off.

We’re already seeing the potential of stay stream procuring occasions. In China, a Tommy Hilfiger Livestream occasion just lately garnered 14 million viewers and result in 1,300 hoodie gross sales promoting out in simply 2 minutes.

Supply: Hootsuite

37. 64% of Twitch viewers purchase merchandise their favourite streamers suggest

This reveals that Twitch generally is a profitable channel for internet online affiliate marketing. Creators who don’t wish to depend on donations to monetize their streams can promote merchandise from their affiliate companions as a substitute.

Supply: Twitch Promoting

38. 45% of individuals would pay to observe stay video content material from their favourite staff or performers

By stay streaming, creators can develop an viewers of engaged viewers which are keen to pay to see them carry out stay.

Supply: Livestream

39. 55% of surveyed companies use stay video for firm broadcasts within the office…

There are different methods companies can use stay video other than selling their model. In a current survey, 55% of enterprises reported utilizing stay video to share firm broadcasts with their staff within the office.

Supply: Haivision

40. … and 29% stream stay video of their group every day

An extra 53% reported streaming stay video a minimum of as soon as per week.

Supply: Haivision

41. Live streaming to staff who work remotely is the highest problem surveyed companies face

Amongst companies that use stay video within the office, 41% stated streaming to distant staff was their greatest problem. Different challenges included stay streaming from distant places (39%) and managing bandwidth (36%).

Supply: Haivision

42. 81% of surveyed companies show their stay streams on worker desktops

Worker desktops had been the preferred display screen used to show stay stream content material within the workplace. 81% of companies selected to show their stay streams this manner. 64% selected to stay stream to cellular units or smartphones, and 31% use TVs.

Supply: Haivision

Live streaming developments

The stay streaming statistics beneath reveal a few current developments which are having a huge effect on the path of the stay video trade.

43. Music stay streaming is on the rise

Live streaming platforms like Twitch would be the new, fashionable equal of radio. Following world lockdowns led to by the occasions of 2020, and the next shutdown of stay music occasions, occasion organizers turned as a substitute to stay streaming platforms as a strategy to carry out to audiences just about.

On account of the rising demand for stay music streaming, Twitch even created their very own ‘Music’ class. Since its inception, watch time has been steadily rising and channels on this class have generated over 230 million watch hours so far.

Music live streaming is on the rise

Supply: Stream Hatchet

44. The entire hours spent watching ‘Sports activities’ stay streams elevated by 82% in Q2 2021

One other clear development impacting the stay streaming trade is the adoption of sports activities. And no, we’re not speaking about esports right here – we’re speaking about actual sports activities like soccer and basketball. Once more, this development has doubtless been pushed by the pandemic and world lockdowns proscribing stay sporting occasions.

Supply: Stream Hatchet

Live streaming high quality statistics

Lastly, let’s check out some stay streaming statistics that present simply how necessary video high quality is to viewers.

45. 67% of viewers say that high quality is the #1 most necessary consider a stay stream

Live streaming expertise isn’t good. Creators usually need to depend on a powerful web connection to add their content material in real-time, which may have a unfavourable influence on the standard. This can be a downside, as stay stream audiences care lots about high quality.

Supply: Livestream

46. Viewers abandon poor high quality stay streams in 90 seconds or much less

In case your stream doesn’t look clear and high-quality, be ready to lose viewers.

Supply: TechRadar

47. Live streams fail to begin 1.09%

This was the common failure price in Q2 2021 in response to a Conviva report. That’s considerably greater than on-demand video, which noticed video begin failures 0.66% of the time.

The explanation stay streams fail so regularly could also be as a result of nature of stay streaming. Live streaming depends on having a powerful, steady web connection, whereas on-demand video may be recorded prematurely.

Supply: Conviva State of Streaming 2021

Live streaming statistics sources

Remaining ideas

That concludes our roundup of the 47 newest stay streaming statistics. As you’ll be able to see, demand for stay video content material is rising, and the trade is basically beginning to take off.

If you wish to benefit from the expansion of stay video and faucet into its engaged viewership, you’ll must ensure you’re prioritizing high-quality content material and streaming to the correct channels.

Wish to try extra statistics? I’d suggest these articles:

Live Streaming Statistics

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