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34 Latest WhatsApp Statistics, Facts, And Trends For 2021

As the most well-liked messenger app on the planet, you’d be hard-pressed to seek out somebody who hasn’t already heard of WhatsApp.

The truth is, the probabilities are, you most likely have it put in in your telephone as you’re studying this – however how a lot do you actually find out about it?

On this put up, we’ll be sharing the most recent WhatsApp statistics and developments about this cell messenger service. By the top of the put up, you’ll know just about every little thing there’s to know.

Prepared? Let’s get began:

WhatsApp utilization statistics

Table of Contents

First, let’s check out some WhatsApp statistics that inform us extra about WhatsApp’s person base and the methods during which they work together with the app.

1. WhatsApp presently has greater than 2 billion lively customers

Take into consideration that for a second. There are just a little over 7.5 billion individuals on earth, which implies greater than 1 / 4 of the whole world inhabitants makes use of WhatsApp.

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Nonetheless, it wasn’t at all times that means. Again in April of 2013 (earlier than WhatsApp was acquired by Fb), it had simply 200 million month-to-month lively customers. By February 2016, that had elevated fivefold to 1 billion. And within the 4 years since then, it has doubled once more.

Supply: Statista1

2. Round 100 billion WhatsApp messages are despatched every day…

In accordance with a latest Tweet made by the CEO of WhatsApp Will Cathcart, WhatsApp is ready to ship round 100 billion messages each day. That’s round 50 messages for each lively person.

This determine was most likely increased in 2020 than ever earlier than provided that, in mild of the pandemic and nationwide lockdowns, we’ve all needed to more and more depend on messaging to speak with our pals, household, and colleagues.

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Around 100 billion WhatsApp messages are sent each day

Supply: Twitter1

3. … And over 100 million voice calls made

That’s round 1,100 calls per second. Whereas nonetheless a really massive determine, it’s fascinating to notice that it’s considerably lower than the variety of messages despatched every day. Just one voice name is made per thousand messages despatched on WhatsApp, roughly talking.

This tells us that whereas WhatsApp might need conquered the moment messaging world, it’s nonetheless struggling to make inroads within the voice name sector, which is dominated by cell networks. Verizon alone stories dealing with round 800 million phone calls per day, which is 8x these made through WhatsApp.

Supply: WhatsApp weblog

4. The typical Android WhatsApp person spends round 19 hours on the app per thirty days

This makes it the second prime media cell app by world cumulative time spent, crushed solely by Fb.  It solely barely missed out on the highest spot too; the typical person spends 19.4 hours per thirty days on WhatsApp, in comparison with 19.5 hours on Fb.

Instagram ranked a distant third with the typical time spent per person simply 10.3 hours per thirty days. It’s additionally price noting that WhatsApp Enterprise additionally ranked within the prime 10, with customers spending 9.3 hours on the app every month on common.

Supply: Hootsuite/WeAreSocial

5. WhatsApp is the third most used social platform on the planet

So as to add to WhatsApp’s checklist of accolades, it’s additionally the third hottest social platform globally. With 2 billion customers, WhatsApp follows intently behind YouTube (2.2 billion customers) and Fb (2.7 billion customers).  Its closest rival within the market, Fb Messenger, lags far behind with simply 1.3 billion customers.

Whether or not or not WhatsApp will stay so widespread or be overtaken by new rising social platforms like TikTok stays to be seen, however provided that it’s nonetheless rising rapidly, it seems to be prefer it’s going to proceed to be a giant a part of the cultural zeitgeist for years to return.

WhatsApp is the 3rd most used social platform in the world

Supply: Hootsuite/WeAreSocial

6. Nearly all of WhatsApp customers are male

Curiously, WhatsApp’s person base doesn’t align with the anticipated 50/50 gender cut up. As an alternative, it’s skewed barely in direction of male customers. Males symbolize 54.5% of the overall person base, and feminine customers make up simply 45.5%.

This has implications for entrepreneurs hoping to make use of WhatsApp as a advertising and marketing communication channel and should recommend it’s finest suited to companies focusing on a primarily male demographic.

The majority of WhatsApp users are male

Supply: Hootsuite/WeAreSocial

7. WhatsApp is utilized in 180+ international locations

As this statistic reveals, WhatsApp is a very world platform. The event crew selected to give attention to constructing a dependable messaging service that may work quick and reliably irrespective of the place you might be on the planet, and it seems to be like they succeeded. There are solely 195 international locations on planet earth, and there are WhatsApp customers in 180 of these.

Supply: WhatsApp

8. India has extra WhatsApp customers than wherever else on the planet… 

There are 390 million WhatsApp customers in India, making it the nation with probably the most WhatsApp customers. To place that into perspective, the US (which ranks third) has simply 75.1 million customers – lower than a fifth of the variety of customers in India.

You would possibly suppose that is merely attributable to the truth that India has a a lot bigger inhabitants than the US (1.36 billion in comparison with 328 million), however you’d be unsuitable.

Even once we issue within the distinction in inhabitants, WhatsApp nonetheless appears to be far more widespread in India than within the US. Round 0.29% of the inhabitants of India use WhatsApp, in comparison with simply 0.23% of the inhabitants of the US.

Supply:  Enterprise Insider/Insider Intelligence

9. … intently adopted by Brazil, which is house to over 108 million WhatsApp customers

Brazil is available in second place, with 108.4 million WhatsApp customers. Curiously although, once we evaluate this to the inhabitants measurement, it appears WhatsApp is far more widespread in Brazil than in each India and the US.

0.51% of the whole inhabitants of Brazil use WhatsApp, in comparison with simply 0.29% in India and 0.23% within the US. So, what’s the rationale for this distinction in regional market penetration?

Properly, it might have one thing to do with the truth that international locations like Brazil and India are mobile-first international locations. In comparison with the US, individuals in Brazil spend far more time on cell gadgets than on desktops. Subsequently, it is smart that cell apps like WhatsApp could be extra widespread.

Supply: Enterprise Insider/Insider Intelligence

10. Hispanic Individuals are much more probably to make use of WhatsApp than another group within the US

This is likely one of the most notable demographic variations in WhatsApp utilization. 46% of Hispanic Individuals say they use WhatsApp, in comparison with simply 23% of Black Individuals and 16% of White Individuals.

So, what provides? Properly, the rationale behind WhatsApp’s recognition amongst Hispanic customers is unclear, however most likely has one thing to do with the platform’s recognition in Latin American international locations.

In Latin American international locations, cell prices are amongst the best on the planet attributable to an absence of competitors between community suppliers. As WhatsApp affords Wi-Fi messaging that’s free, residents of nations the place cell provider prices are excessive usually flip to WhatsApp to keep away from excessive SMS charges. 

Supply: Pew Analysis Heart

11. 30% of WhatsApp customers are aged between 30 and 49

This makes it the highest age bracket amongst WhatsApp customers. For comparability, 24% of these aged 18-29 within the US say they use WhatsApp, 23% of these age 50-64, and solely 10% of these aged 65+.

Whereas barely skewed in direction of youthful audiences, WhatsApp appears to attraction to all ages. A a lot higher proportion of these aged 30-64 use WhatsApp than platforms like SnapChat, Twitter, and TikTok.

Supply: Pew Analysis Heart

12. WhatsApp was the thirteenth most searched Google Question throughout 2020

Once more, that’s fairly spectacular, particularly given that you just’d have thought most individuals would seek for WhatsApp on cell app shops, moderately than search engines like google and yahoo like Google. It simply goes to point out simply how widespread WhatsApp was final 12 months.

Supply: Hootsuite/WeAreSocial

13. 33% of WhatsApp customers are faculty graduates

That is one other fascinating piece of information relating to WhatsApp’s person demographics. For some motive, the app appears to be far more widespread amongst faculty graduates. 33% of these with at the very least a school training use the app, in comparison with 16% of these with some faculty training, and 20% of these with a highschool training or much less.

Supply: Pew Analysis Heart

14. 29% of WhatsApp customers earn over $75000 per 12 months

Maybe associated to the above statistic, 29% of US adults that earn over $75k per 12 months say they use WhatsApp. This makes it the most well-liked revenue bracket amongst WhatsApp customers. Compared, solely 23% of people who earn underneath $30K per 12 months, 20% of people who earn between $30K and $49,999, and 10% of people who earn $50K-74,999 say they use the app.

Supply: Pew Analysis Heart

15. 50% of WhatsApp customers entry the platform at the very least as soon as a day

WhatsApp customers are usually very lively on the platform. Half of them test the app each single day, and the overwhelming majority (91%) entry it at the very least as soon as per thirty days.

15. 50% of WhatsApp users access the platform at least once a day

Supply: Statista2

16. 20% of US adults use WhatsApp

In accordance with information from Advertising and marketing Charts, round a fifth of adults within the US use WhatsApp. Whereas that’s actually spectacular, it additionally reveals that, with 80% of the grownup inhabitants not but utilizing the app, WhatsApp has a number of room left for development.

Supply: Advertising and marketing Charts

17. 27% of all selfies are shared utilizing WhatsApp

Fb appears to be the primary place to go once you snap a selfie that you just wish to share, however WhatsApp is available in second place. 27% of selfie-takers share their snaps on WhatsApp and textual content, in comparison with 48% on Fb and simply 8% on Instagram.

27% of all selfies are shared using WhatsApp

Supply: Visually

18. WhatsApp was downloaded 96 million instances in 2020

In accordance with Sensor Tower, WhatsApp was downloaded nearly 100 million instances in 2020. That’s makes it the 2nd most downloaded nongame app after TikTok.

Supply: Sensor Tower

19. WhatsApp is the most well-liked messaging app on the planet

With over 2 billion customers, WhatsApp takes the highest spot as the most well-liked messaging app on the planet. Runners up embody Fb Messenger, and Chinese language messaging apps WeChat and QQ.

WhatsApp is the most popular messaging app in the world

Supply: Statista3

WhatsApp enterprise statistics

Subsequent, we’ll check out some WhatsApp enterprise statistics. These stats inform us extra in regards to the WhatsApp Enterprise app, in addition to how enterprise homeowners can use WhatsApp for enterprise functions, and why they may wish to.

20. WhatsApp Enterprise has over 50 million customers

WhatsApp Enterprise is an app devoted to companies that wish to make the most of WhatsApp to remain in contact with their prospects. It supplies companies homeowners with messaging instruments, categorization choices, and a enterprise profile that may all be used to show WhatsApp right into a reliable enterprise software. Since its inception, the app has gained a number of steam and now has over 50 million customers.

Supply: DataReportal

21. The app is ranked #17 within the enterprise app class on the app retailer

WhatsApp Enterprise is quick turning into essential software, notably for e-commerce companies. This 12 months, it was ranked within the prime 20 companies apps on the Apple app retailer. The app is listed amongst important enterprise apps like Microsoft Groups and Zoom Cloud conferences.

The app is ranked #17 in the business app category on the app store

Supply: Apple

22. Utilizing WhatsApp Enterprise can streamline customer support by 225%

One of many principal advantages of utilizing WhatsApp enterprise is how simple it makes it to speak together with your prospects on a 1-1 foundation. In accordance with statistics revealed by Tyntec, WhatsApp Enterprise accelerates customer support by 225%. It’s additionally reported to extend gross sales by 27% and enhance conversion charges by 20%.

Supply: Tyntec

23. WhatsApp Enterprise API messages have a 99% open charge

One of many main advantages of utilizing WhatsApp enterprise is that customers are more likely to open a WhatsApp message than they’re to open an e mail. In accordance with Telemedia, WhatsApp API messages have a whopping 99% open charge, and even higher, the response charge is simply lower than 50%.

Supply: Telemedia

24. 40 million WhatsApp customers view the enterprise catalogs within the app month-to-month

WhatsApp is quick turning into an important place for companies to work together with their prospects. Many customers are already conscious of the business-related options obtainable on the platform. The truth is, round 40 million customers make use of the enterprise catalog options each month to seek out services.

Supply: Fb)

25. 175 million individuals a day use WhatsApp to contact companies

In accordance with Will Cathcart the Head of WhatsApp, WhatsApp is a vital social media channel for companies. In a Tweet revealed in Jan 2020, Cathcart shared that 175 million individuals per day use WhatsApp to contact companies, making it an vital customer support channel that every one companies ought to keep in mind.

175 million people a day use WhatsApp to contact businesses

Supply: Twitter2

26. The preferred motive for contacting companies on WhatsApp is for buyer assist

In accordance with figures revealed on Statista, the commonest motive individuals contact companies on WhatsApp is for buyer assist. Different causes for contacting companies through WhatsApp embody pre-sales assist, neighborhood engagement and, raffles and video games.

As you may see, by combining pre-sales assist, customer support, and after-sales model consciousness constructing, companies can use WhatsApp to nurture prospects at every stage of their gross sales funnel.

The most popular reason for contacting businesses on WhatsApp is for customer support

Supply: Statista4

WhatsApp development and income statistics

WhatsApp has come a protracted because it was first launched greater than a decade in the past. Listed below are some statistics that reveal extra about WhatsApp’s development and the way a lot the app generates in income.

27.  Fb bought WhatsApp for round $19 billion in 2014

WhatsApp grew rapidly in recognition when it was launched again in 2009, and it rapidly caught the eye of the most important social media firm on the planet, Fb.

To be able to purchase WhatsApp, Fb made a record-breaking take care of the founders, paying nearly $20 million in 2014. Because the acquisition, WhatsApp has continued to develop in recognition, and Fb has made a variety of modifications together with the implementation of WhatsApp Enterprise.

Supply: Forbes1

28. WhatsApp remodeled $5 billion in 2020

$19 Billion looks as if rather a lot for Fb to spend on a fledgling messaging app, however it appears that evidently that they had the appropriate concept.

Though Fb doesn’t formally launch income figures for WhatsApp as a person enterprise, it’s estimated that the corporate introduced in round $5 billion in 2020. Which means if figures remained constant, Fb could have earned again their record-breaking funding in simply 4 years.

Nonetheless, whereas $5B isn’t precisely chump change, it’s additionally not as excessive because it might be. WhatsApp’s income has by no means absolutely matched up with its attain, provided that it doesn’t herald any promoting income. Fb is pursuing new potential income streams for WhatsApp, such because the introduction of a brand new procuring carts function.

Supply: Forbes2

29. The primary funding in WhatsApp was solely $250,000 in 2009

WhatsApp was began from the bottom up by two ex-Yahoo workers. The pair have been eager to become involved in a digital venture however had no concept the place it could lead.

To be able to get their venture off the bottom, the paid rallied for funding from a few of their ex-coworkers, who invested only a quarter of 1,000,000 {dollars} mixed. This may increasingly seem to be rather a lot, however the firm offered for 76,000x this unique funding simply 6 years later. Not dangerous proper?

Supply: FeedDough

30. WhatsApp used to monetize the app by charging a $0.99 subscription charge

When WhatsApp first began out, they have been not sure of one of the best ways to take advantage of the platform. The creators have been eager to keep away from the pay-per-message mannequin that was utilized by SMS suppliers. To fight this, the crew devised a subscription mannequin.

Every person was charged $0.99 for lifetime entry. Regardless of the cost, individuals have been fast to undertake WhatsApp because it allowed customers to ship image messages at no cost, which was an enormous bonus on the time. Nonetheless, when the corporate was acquired by Fb, the mannequin was scraped and the app grew to become free to make use of.

Supply: FeedDough

31. WhatsApp noticed probably the most development of all social apps throughout the Covid-19 pandemic

At a time many companies have been desperately looking for a option to perform given the brand new restrictions in place, many digital companies thrived. Nearly all of social apps together with Zoom, Skype, TikTok, and extra noticed large will increase in downloads. Nonetheless, it was WhatsApp that noticed probably the most development presently.

Not solely have been customers profiting from the messaging features of WhatsApp, however they have been additionally utilizing it to make calls. In April 2020, customers have been making about 15 billion minutes of WhatsApp calls per day.

Supply: Kantar

32. Utilization elevated by 40% in March of 2020

As nations internationally plunged into lockdowns, individuals scrambled to seek out methods to remain linked with their family members digitally. In the identical means that applications like Zoom noticed fast development presently, so did WhatsApp. On the top of the pandemic, WhatsApp grew to become the messenger app of selection for individuals worldwide and utilization elevated by nearly half.

Supply: TechCrunch

33. Use of WhatsApp by e-commerce companies additionally elevated by 352%

In the identical means, that normal customers flocked to WhatsApp to remain linked throughout the pandemic, so too did e-commerce companies.

In accordance with figures revealed by Zendesk, e-commerce utilization elevated by nearly 400%. WhatsApp Enterprise affords an important possibility for E-commerce companies seeking to present responsive buyer assist in a means that’s accessible for the typical client. It’s easy-to-use for each the enterprise and the client.

Supply: Zendesk

34. WhatsApp noticed a 17% downturn in downloads in January 2021

In January 2021, WhatsApp deliberate to roll out a brand new privateness coverage that sparked main backlash amongst customers. The transfer was meant to permit WhatApp extra freedom to share information with Fb and ultimately enhance monetization.

Nonetheless, confusion and controversy surrounded the replace, and WhatsApp was pressured to increase the rollout date in an effort to assist customers higher perceive the modifications. The replace was prolonged to March 2021 as an alternative.

Supply: Wall Road Journal

WhatsApp statistics assets

Closing ideas

These are all of the WhatsApp statistics we now have for you at present. We hope you discovered them useful and fascinating!

Wish to learn the way WhatsApp compares to different widespread social platforms? Take a look at our roundups of the most recent Instagram stats, Fb stats, and TikTok stats!

Associated Studying: The Finest Social Media Administration Instruments To Save You Time.

WhatsApp Statistics

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