33 Latest Ecommerce Statistics, Facts, And Trends For 2022

With extra folks purchasing on-line than ever earlier than, ecommerce is likely one of the fastest-growing industries on this planet.

Whether or not you’re seeking to begin a brand new retail enterprise or carry your present retail enterprise into the digital age, it’s necessary to have a great understanding of the ecommerce business.

On this article, we’ll be looking on the newest ecommerce statistics, information, and traits you should know.

Prepared? Let’s get began.

Normal ecommerce statistics

Table of Contents

Ecommerce actually is a giant deal in right now’s world. Whether or not you’re a enterprise proprietor or a marketer, it’s necessary to have some data of the ecommerce business. Listed here are some normal ecommerce statistics that may assist carry you in control.

1. World ecommerce gross sales are anticipated to succeed in $4.89 billion in 2021

The final couple of years have been outstanding for ecommerce companies. With extra folks shopping for on-line than ever earlier than, it’s no shock that international ecommerce gross sales are anticipated to succeed in virtually $5 billion this yr.


In response to Statista, ecommerce income for 2020 reached over $4.2 billion and is anticipated to succeed in $4.89 billion this yr. By 2024, yearly international ecommerce gross sales are anticipated to exceed $6 billion.

Supply: Statista1

2. There may be presently between 12 and 24 million on-line shops

With new shops rising day-after-day, it may be onerous to pin down precisely what number of ecommerce shops there are in whole.

Nonetheless, in accordance with estimations made by Digital within the Spherical, there could possibly be as many as 24 million. Nonetheless, in addition they acknowledged that there could possibly be nearer to 12 million, so it’s tough to place a determine on it. However what we will say for certain is that there’s a LOT.

Supply: Digital within the Spherical


3. Within the US there are roughly 263 million internet buyers

With so many ecommerce shops out there, it’s no shock that there’s a shockingly excessive share of the world’s inhabitants that select to buy on-line.

In response to Digital within the spherical, there are no less than 263 million internet buyers within the US alone. This quantity has grown considerably during the last couple of years, with extra folks opting to buy on-line as an alternative of visiting brick-and-mortar shops.

Supply: Digital within the Spherical

4. The common client completes 19 on-line transactions per yr

As we will see from the final statistics, folks love to buy on-line, and the typical on-line shopper makes purchases fairly steadily.

Globally, internet buyers make on common 19 transactions per yr. The recognition of on-line purchasing varies around the globe.

For instance, figures present that on-line purchasing is especially common in China, the place the typical shopper completes round 22 on-line transactions every year.

Supply: Digital within the Spherical

5. Amazon is the main client web and on-line providers firm worldwide

While you consider ecommerce, you almost certainly consider Amazon. Amazon is for certain probably the most well-known ecommerce market. Actually, it’s formally the main client web and on-line providers firm worldwide based mostly on income.

In response to Statista, Amazon is price simply over $1.7 trillion as of June 2021. The one different firm that comes near Amazon is Chinese language ecommerce titan Alibaba, which is regarded as price 614 billion as of June 2021.

Supply: Statista2

6. And it was probably the most visited on-line retail web site on this planet

Along with being the highest-grossing on-line providers firm, Amazon can be probably the most visited on-line retail retailer on this planet. In 2020 alone, Amazon recorded over 3.6 billion guests to their website.

The second most visited on-line retail retailer is the favored new and used items market eBay, which noticed simply over 1 billion guests in 2020. Different common ecommerce websites embrace the Japanese market Rakuten and the South Korean conglomerate Samsung.

And it was the most visited online retail website in the world

Supply: Statista3

7. Ecommerce gross sales make up for 10-11% of all US retail gross sales

Though brick-and-mortar shops are nonetheless the norm for most individuals, ecommerce is turning into a extra outstanding a part of on a regular basis life.

In response to Digital within the Spherical, round 11% of all retail gross sales within the US are made on-line by way of ecommerce shops. This determine is proof of the truth that folks nonetheless like to buy bodily moderately than digitally. Nonetheless, exterior elements such because the pandemic are encouraging extra folks to buy on-line.

Supply: Digital within the Spherical

8. The Chinese language market made up for 33% of worldwide ecommerce gross sales in 2020

One nation that’s excelling within the ecommerce house is China. Round a 3rd of worldwide ecommerce gross sales come from China, and plenty of common ecommerce marketplaces akin to Alibaba and TaoBao are based mostly there.

In response to statistics revealed by eMarketer, the Chinese language ecommerce market generated simply over $790 million in gross sales final yr.

Supply: eMarketer

9. Meals and beverage is the very best changing ecommerce vertical, with common conversion charges of 5.5%

For those who’re occupied with beginning an ecommerce enterprise, you could need to take into account promoting meals and drinks. In response to Statista, the Meals and Beverage business is the very best changing ecommerce vertical.

Companies on this area of interest have a median conversion price of 5.5%. Different excessive changing verticals embrace hair care, magnificence and skincare, and well being and wonder. The bottom changing verticals are luxurious purses and residential furnishings, which have common conversion charges of 0.6%

Supply: Statista4

10. Roughly 1.94% of ecommerce retailer visits end in a sale

General although, ecommerce shops are fairly good for turning visits into gross sales. In response to Oberlo, round 1.94% of all visits to ecommerce websites end in a sale. It is a nice conversion price, and excellent news in case you’re seeking to begin an ecommerce enterprise in 2021.

Supply: Oberlo

Ecommerce platform statistics

Relating to working an ecommerce enterprise, there are various totally different routes you possibly can take, and totally different platforms to select from. Listed here are some fascinating statistics regarding probably the most well-known ecommerce platforms.

11. Shopify is the most well-liked ecommerce platform, with a 26% market share

For those who’re occupied with constructing an ecommerce retailer, you’ll want to decide on an ecommerce platform that may enable you to to handle funds and different features of your website. The most well-liked possibility out there is Shopify.

In response to TrustRadius, Shopify has round a 26% market share, making it probably the most used ecommerce answer. Shopify can be utilized to construct and optimize your website for ecommerce gross sales and handle all the day-to-day duties. Due to this fact, it’s no shock that it’s the primary alternative for a lot of ecommerce companies.

Supply: TrustRadius

12. 1.7 million ecommerce websites are powered by Shopify

Shopify is properly often known as a platform that enables nearly anybody to begin their very own ecommerce enterprise. Whether or not you’re a seasoned ecommerce entrepreneur or a first-timer, Shopify supplies all the pieces you should get began.

In response to their about web page, round 1.7 million shops use Shopify, and all of those have made no less than $200 promoting items on-line. Shopify can be utilized in over 170 nations worldwide.

1.7 million ecommerce sites are powered by Shopify

Supply: Shopify

13. WooCommerce has over 5 million downloads

The second most used ecommerce platform is WooCommerce. WooCommerce is an ecommerce plugin that can be utilized at the side of WordPress websites to create useful and high-converting on-line shops.

WooCommerce is an especially common ecommerce answer, and in accordance with the WordPress plugin listing, it’s been downloaded greater than 5 million instances up to now. In response to TrustRadius, Woocommerce has round a 12% share of the ecommerce software program market.

WooCommerce has over 5 million downloads

Supply: WordPress

14. Salesforce, BigCommerce, and Wix every command a 12% share of the ecommerce software program market

Though Shopify and WooCommerce are well-known names within the ecommerce business, there are various alternate options which are additionally extraordinarily common. A number of the hottest ecommerce platforms embrace Wix, Salesforce Commerce Cloud, and BigCommerce.

Every of those corporations instructions a 12% share of the general ecommerce platform market. Every ecommerce platform has its personal set of instruments and distinctive promoting factors, so it’s properly price wanting into the totally different choices out there earlier than selecting the platform that’s proper for your online business.

Supply: TrustRadius

15. Squarespace has a 9% share of the ecommerce software program market

Squarespace is a well-liked web site constructing device that additionally has ecommerce capabilities. Regardless of being higher often known as a spot the place novices can simply construct a web site, Squarespace is quick turning into a participant within the ecommerce software program market.

At current, it instructions a 9% share of the market and is turning into an increasing number of common with companies in search of an easy-to-use platform with ecommerce capabilities like cost portals.

Supply: TrustRadius

16. Up and coming ecommerce platform Flipkart secured $3.6 Billion in funding this yr

Because the ecommerce business continues to develop, an increasing number of instruments and platforms are rising to satisfy the wants of companies. One up-and-coming ecommerce platform that appears set to interrupt into the market is Flipkart.

This India-based ecommerce platform reportedly secured $3.6 billion in funding for growth. This enormous funding is a optimistic signal and will assist Flipkart develop into one of many large gamers within the ecommerce software program business.

Supply: BBC

Ecommerce client statistics

Eager to be taught extra about how customers work together with ecommerce companies? Listed here are some key information and statistics regarding ecommerce customers.

17. There are over 2.14 billion digital consumers worldwide

In response to Statista, over 2 billion folks internationally are digital consumers. This accounts for just below half of all web customers globally. This determine has elevated by virtually 1 billion since 2014, and the regular adoption of ecommerce is ready to proceed in years to return.

Supply: Statista5

18. 52% of consumers search for buy inspiration on Amazon

It is a key statistic for brand spanking new companies seeking to construct up an internet buyer base. Though there are various ecommerce shops making gross sales via their very own web site, Statista discovered that over half of all internet buyers begin their purchaser journey by trying to find merchandise on Amazon.

For this motive, many ecommerce sellers function solely via Amazon or no less than keep a presence on Amazon to direct visitors to their very own web sites or merchandise.

Supply: Statista6

19. 70% of customers learn between 1 and 6 critiques earlier than making an internet buy

Internet buyers are notoriously savvy, and so they use each means at their disposal to make sure that they’re making good buying selections.

A technique consumers decide the authenticity and reliability of merchandise is by way of on-line critiques. The common on-line shopper checks as much as six purchaser critiques earlier than making a purchase order.

Due to this fact, it’s extraordinarily necessary for ecommerce shops to encourage their prospects to depart product critiques, and to make sure that these critiques are persistently optimistic.

Supply: Statista7

20. 45% of e-commerce transactions have been created from digital or cell wallets in 2020

One motive that on-line purchasing is rising in popularity is that it’s now simpler than ever to pay for merchandise on-line.

With the rise of cell and digital wallets like Apple Pay and PayPal, prospects pays for merchandise rapidly and securely with out having to enter reams and reams of cost particulars. In response to Statista, just below half of all ecommerce transactions have been created from digital and cell wallets final yr.

Supply: Statista8

21. 81% of consumers do on-line analysis earlier than making purchases

Along with itemizing merchandise on the market, it’s necessary for on-line sellers to make details about their merchandise out there throughout the net.

In 2021, the typical on-line shopper is extraordinarily expert at conducting web analysis, and due to this fact it’s necessary that they will discover detailed and helpful details about the merchandise they’re serious about.

Actually, CSA discovered that round 81% of consumers conduct on-line analysis on-line earlier than making a purchase order, which is why many ecommerce shops spend money on blogs and data base content material to assist web customers be taught extra about their merchandise.

Supply: CSA

22. Virtually 60% of all on-line purchasing carts are deserted…

One of many major points that ecommerce shops face with regards to customers is purchasing cart abandonment. It’s commonplace for consumers to decide on their merchandise and fill their carts, after which fail to finish their buy.

On common, round 60% of all digital purchasing carts are deserted on this method, and this presents an enormous problem for companies homeowners.

Almost 60% of all online shopping carts are abandoned

Supply: Contemporary Relevance

23. …and 49% of customers say this can be a results of excessive additional prices at checkout

With a view to scale back cart abandonment charges, sellers must establish what it’s that’s making their prospects go away the positioning earlier than making a purchase order.

A research by Baymard discovered that the principle motive consumers abandon their carts is ‘excessive additional prices at checkout’. This contains prices like delivery charges, packaging charges, or another hidden prices that aren’t proven on the product web page.

Different widespread causes for cart abandonment embrace obligatory account creation and sluggish supply timescales.

49% of consumers say this is a result of high extra costs at checkout

Supply: Baymard

24. 20.2% of digital consumers are aged between 25 and 34

In response to a statistic revealed by Statista, simply over 20% of internet buyers are aged between 25 and 34. There are extra internet buyers on this age group than in another group. The age group with the following highest quantity of consumers in 35-44 yr olds with 17.2%.

20.2% of digital buyers are aged between 25 and 34

Supply: Statista11

Ecommerce development statistics

Over the previous few years, the ecommerce business has seen excessive development. Listed here are some ecommerce statistics that shed some gentle on the rise of ecommerce.

25. Ecommerce gross sales grew by 27.6% in 2020

2020 was a breakthrough yr for ecommerce. Though on-line purchasing was already gaining popularity, the COVID-19 pandemic accelerated the expansion of the business, as extra folks took to their computer systems to buy to keep away from going to shops and interacting with folks.

This led to an enormous surge in development for the ecommerce business. In response to eMarketer the business noticed 27.6% development based mostly on the earlier yr.

Supply: eMarketer

26. Singapore noticed a 71.7% rise in ecommerce gross sales

Compared to many nations globally, Singapore noticed extraordinarily excessive development charges within the ecommerce business.

In response to eMarketer, Singaporean ecommerce gross sales elevated by a whopping 71.7% in 2020. One other nation that noticed substantial development was Argentina, which had round 79% extra ecommerce transactions than in 2019. Actually, the entire Latin American area noticed ecommerce gross sales develop by 36.7%.

Supply: eMarketer

27. Through the pandemic, the ecommerce share of grocery retail rose to 10%

One of many major ecommerce verticals that noticed substantial development on account of the pandemic was groceries.

Groceries have historically been one thing you store for in particular person, and while some shops had ecommerce choices in place earlier than the pandemic, many needed to rapidly adapt to satisfy the wants of their prospects when nations went into lockdown. Through the pandemic, on-line grocery purchases made up for 10% of the complete grocery business.

Supply: Statista9

28. And the ecommerce share of drug retailer retail rose to 16%

One other business that was in excessive demand in the course of the pandemic was the drug retailer business. Regardless of restrictions, folks nonetheless want entry to their medicines and different drug retailer merchandise, which led to a speedy rise within the variety of drug retailer orders that have been made on-line.

On the top of the pandemic, 16% of all drug retailer transactions have been being made on-line.

Supply: Statista10

Ecommerce traits statistics

Wish to maintain your finger on the heartbeat of the most recent developments on this planet of ecommerce? Listed here are some information and statistics regarding present and future ecommerce traits.

29.  After switching to on-line purchasing in the course of the pandemic, 90% of consumers intend to proceed purchasing on-line for the following 6 months

Though a lot of the speedy development seen within the ecommerce business final yr on account of the pandemic, many consumers are eager to proceed profiting from ecommerce shops.

In response to Incisiv, round 90% of consumers that switched to on-line purchasing throughout 2020 intend to proceed purchasing on-line for six months or extra. That is nice information for companies, as it appears that evidently the elevated reputation of on-line purchasing will probably be an ongoing development.

Supply: Incisiv

30. 35% of individuals mentioned they’d store on-line extra commonly if they may just about attempt on merchandise

Individuals are additionally eager to seek out extra methods to make on-line purchasing much more handy. One of many main drawbacks of purchasing on-line for attire is you can’t attempt merchandise on like you possibly can in a bodily retailer.

Nonetheless, 35% of individuals expressed that they’d store on-line extra if they may just about attempt on the product. This may increasingly result in a rise in augmented actuality expertise that may enable folks to attempt on merchandise with out leaving the home.

Supply: 1Digital Company

31. Specialists predict that 72% of all ecommerce transactions will happen on cell by the tip of 2021

As extra persons are getting used to purchasing on-line, many individuals are selecting to buy on cell units, moderately than desktop ones. By the tip of the yr, it’s anticipated that nearly 3/4 of ecommerce transactions will probably be made on cell units. This might result in an increase within the variety of cell apps that make the web purchasing expertise extra handy for cell customers.

Experts predict that 72% of all ecommerce transactions will take place on mobile by the end of 2021

Supply: Statista12

32. 75% of internet buyers need to obtain much less packaging with their items

In response to statistics revealed by Nosto, the typical on-line shopper is turning into extra eco-conscious, and sustainability is now a scorching subject for ecommerce companies.

Reportedly, 75% of consumers would favor to obtain much less packaging with their merchandise. Within the coming years, we will count on to see an increase within the variety of ecommerce shops utilizing decreased or sustainable packaging.

Supply: Nosto

33. 75% of households will personal a wise speaker by 2025

Sensible audio system have gotten part of on a regular basis life. By 2024, 3/4 of houses within the US may have a wise speaker. Due to this fact, many ecommerce shops are eager to innovate to facilitate voice searches.

With good audio system like Amazon Alexa, you can also make purchases rapidly and simply utilizing solely your voice, and this sort of expertise is more likely to develop into extra commonplace over the following few years.

Supply: Statista13

Ecommerce statistics sources

Remaining ideas

The ecommerce business is booming, so in case you’re considering of beginning your individual digital retail enterprise, now could be the proper time. Hopefully, these statistics helped you be taught somewhat extra concerning the state of the ecommerce business this yr.

Need do be taught extra about constructing an ecommerce enterprise? Remember to try our articles on one of the best platforms to promote digital merchandise.

And in case you’re in search of extra statistics on advertising and marketing and enterprise, you could need to try our posts on internet design statistics, CRO statistics, advertising and marketing automation statistics, or Black Friday and Cyber Monday statistics.

Ecommerce Statistics


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