27 Latest Website Statistics For 2021: Data-Backed Facts & Trends

Are you searching for the most recent web site statistics? We’ve obtained you coated.

Your web site is the digital face of your model. It’s your greatest salesperson, your most fervent model ambassador, and your most essential advertising and marketing statistic – so naturally, it must be good.

However if you wish to get essentially the most out of your web site, it’s essential to know what clients at this time need and to remain updated with the most recent internet design developments.

With that in thoughts, we’ve put collectively this record of crucial web site statistics, details, and developments for this 12 months. Use the data-backed stats under to enhance your individual web site or construct higher web sites to your shoppers.

Common web site statistics

Table of Contents

Let’s begin with some basic web site statistics that spotlight the significance and recognition of internet sites in at this time’s world.

1. There are roughly 2 billion web sites on the web

The web is ever-expanding, and there are presently round 2 billion completely different web sites in whole.


Supply: Hosting Tribunal

2. Of that 2 billion, solely round 400 million are lively

Solely a fifth of all the web sites on the web are literally lively. The opposite ⅘ are inactive that means they haven’t been up to date or new posts haven’t been up to date for a very long time.

02 400 million websites are active

Supply: Internet hosting Tribunal


3. Greater than 20 million websites are e-commerce web sites

E-commerce is among the hottest web site varieties, and in accordance with Kommando Tech, there are presently over 20 million e-commerce shops in whole.

Supply: Kommando Tech

4. On common web customers within the US go to over 130 internet pages per day

Web sites are a staple a part of the common particular person’s day. Within the US, the common web person browses over 100 completely different internet pages every day.

Supply: Kickstand

5. It solely takes 50 milliseconds for customers to type an opinion of your web site

Web sites are a key level of contact for companies, and customers are nicely versed in what to anticipate from an organization’s web sites. In lower than a second, guests type an opinion about your web sites, which is why it’s so essential to develop an internet site that makes an ideal first impression.

Supply: Taylor and Francis online

Net design statistics

6. 48% of individuals mentioned that internet design was the #1 approach they decide the credibility of a enterprise

The significance of excellent internet design can’t be undervalued. With virtually half of customers stating that internet design is the primary approach they decide the credibility of a enterprise, it’s extra essential than ever to make it possible for your internet design is on level.

Supply: Virtual Window

7. First impressions of an internet site are 94% design-related

Web sites are a approach for patrons to get a really feel for your online business and what it’s all about, and all they actually need to go off is how nicely your web site is designed. Each customer to your website is a possible new lead, so it’s essential to make an ideal first impression.

07 First impressions are design related

Supply: Webfx

8. 38% of customers will cease utilizing an internet site in the event that they discover the format unattractive

Net design and format are essential to customers. With over a 3rd of customers claiming they might cease utilizing an internet site on account of poor format, it’s essential to make sure that your format is nicely designed and intuitive.

Supply: Webfx

9. 83% of customers count on web sites to load in lower than 3 seconds…

Load speeds are a sizzling subject in 2020. Though a couple of seconds doesn’t appear to be loads, to seasoned internet customers, they will really feel like a lifetime. The vast majority of customers count on a webpage to load in lower than 3 seconds, and Google has not too long ago up to date its algorithm to prioritize load speeds.

09 Consumers expect sites to loads in less than 3 seconds

Supply: Webfx

10. … however the common cellular touchdown web page takes 7 seconds to load

Regardless of customers wanting their pages to load in lower than three seconds, the common load velocity for a web page is greater than double this. Not solely is that this unhealthy for person expertise however it could possibly even have a big effect on web optimization.

As of August 2021, the algorithm will bear in mind load speeds when figuring out which pages will rank. That is nice information for customers that choose speedy loading, however unhealthy information for web site homeowners in case your website has sluggish load speeds.

10 Average mobile page 7 seconds

Supply: Think With Google

11. Website customers have a look at the highest left nook of your web site first

That is the ‘major optical space’ and it’s the place the person’s eyes are first drawn. Designers can use this information about how your clients’ gaze strikes throughout their web page to affect their touchdown web page layouts. For instance, you would possibly need to transfer your worth proposition or no matter components you need your clients to see first to the highest left nook of the web page

Supply: CXL

12. Website viewers spend 80% of their time trying on the left half of your pages

In line with Nielsen Norman, customers spend nearly all of their time on a web page trying on the left. For this purpose, a standard format with prime or left-hand navigation bars and precedence content material within the heart is probably going to enhance person expertise and profitability.

12 Website viewers look left

Supply: Nielsen Norman Group

13. 70% of small companies don’t have a CTA on their web site homepage

CTA’s also called ‘calls to motion’ are a key element of excellent internet design. They encourage customers to take motion which drives conversions, lead technology, and gross sales. Nevertheless, regardless of it being a well known proven fact that CTA’s are a vital ingredient for any internet homepage, 70% of companies don’t function one.

Supply: Business2Community

14. Customers spend 5.94 seconds trying on the predominant web site picture, on common

Pictures are additionally extraordinarily essential in relation to design. With the common person spending round 6 seconds trying on the predominant web site photographs, it’s extraordinarily essential that this picture is skilled and related.

Pictures do an ideal job of grabbing the person’s consideration, so there’s no level losing this influence by filling your web page with an irrelevant inventory picture as an alternative of one thing that would assist you create an ideal first impression.

Supply: CXL

15. 83% of consumers think about a seamless web site expertise on all gadgets to be essential

Though many internet designers get hung up on designing websites for desktop viewing, web customers make the most of a various vary of gadgets from laptops and desktops to tablets and smartphones. In the event you really need your web site to wow your clients, it’s essential to make sure that they’ve a seamless expertise, whichever system they select to make use of.

15 Seamless website experience


16. Over 50% of all web site visitors comes from cellular gadgets

In line with a statistic revealed by Statista, cellular gadgets made up for 54.8% of all internet visitors within the first quarter of 2021. Since 2017, greater than 50% of all internet visitors has come from cellular gadgets.

Supply: Statista

17. Website visits from mobiles made up for 61% of all visits to US web sites in 2020

Within the US, cellular searching is much more widespread, with over 60% of all web site visits coming from cellular gadgets like smartphones. These figures present simply how essential it’s to optimize your website for cellular.

17 Majority of visits are from mobile users

Supply: Perficient

Website usability statistics

Designing an ideal web site isn’t all about aesthetics, it’s additionally essential to verify your website is practical and simple to navigate. Listed below are some statistics that shed some gentle on the significance of web site usability.

18. 86% of individuals need to see product and repair info on an internet site homepage

In line with a research performed by Komarketing, website guests are eager to see precisely what a enterprise has to supply as quickly as they attain the homepage. Over ¾ of individuals reported that they wished to have the ability to simply discover product and repair info on an internet site homepage.

Supply: Komarketing

19. And 64% of individuals need entry to contact info to be available

Simply accessible contact info can also be a precedence for web site guests in accordance with the Komarketing research. Over half of respondents mentioned it was essential for contact info to be straightforward to seek out and available.

Supply: Komarketing

20. 37% of customers say that poor navigation and design trigger them to go away web sites

Usability and ease of navigation is a key difficulty for website guests. In line with a Komarketing survey, over 30% of respondents are irritated by poor navigation and design on web sites. Actually, they discover it so disorienting, that it truly causes them to go away the web page with out discovering the knowledge that they want.

Though websites needs to be nicely designed and visually interesting, the important thing to a superb person expertise is perform and usefulness.

20 Poor navigation and design

Supply:  Komarketing

21. 46% of customers reported ‘lack of message’ as the primary purpose they depart web sites

One other stunning discover from the Komarketing research is that ‘lack of message’ is among the predominant causes folks depart web sites. Which means that they will’t simply inform what a enterprise does or what companies they supply.

An incredible web site needs to be clear and concise to assist customers discover the knowledge they want as shortly as attainable. This may assist enhance the person expertise and construct credibility and belief.

Supply:  Komarketing

22. 89% of customers switched to a competitor’s web sites on account of unhealthy person expertise

Usability and engaging design are key for companies in a aggressive market. As this statistic exhibits, a nasty person expertise in your web site may imply clients will swap to a competitor website as an alternative which is why it’s so essential to good your person expertise get your web site trying nice, and dealing completely to your clients.

22 Bad user experience

Supply: WebFX

Website and web design trends

Below are some facts and statistics about recent trends in website design.

23. 90% of web designers agree that web design trends are changing faster than ever before

According to web designers, it’s now harder than ever to stay up to date with emerging trends. 90% of designers believe the industry is evolving faster than ever before and forces such as the pandemic and changes in consumer habits mean that design trends are having to evolve quickly to meet the needs of businesses and consumers.

23 Web design trends are changing faster

Source: Adobe

24. Parallax scrolling is among the largest current internet design developments

Parallax scrolling results have been widespread for a few years now, and it continues to be a well-liked development in 2021.

In the event you didn’t already know, parallax scrolling is a method in internet design through which the background is designed to maneuver extra slowly than the foreground because the person scrolls. This creates the phantasm of depth and makes the web page appear extra three-dimensional.

Supply: Webflow

25. 80% of customers usually tend to purchase from manufacturers that supply personalised web site experiences

Website content material personalization is one other prime development in 2021. As this statistic exhibits, the overwhelming majority of consumers like the concept of internet sites turning into extra personalised to their particular wants.

And the excellent news is, personalizing your content material is simpler than ever. There are tons of product suggestion plugins and personalization instruments that let you make product and content material recommendations to completely different clients primarily based on their searching historical past and person information.

Supply: Epsilon Marketing

26. Use of web site chatbots has elevated by 92% since 2019

One clear development we’ve seen in internet design during the last 2 years is the more and more widespread use of chatbots. Chatbots are an efficient buyer communication channel that allows you to provide on-demand buyer assist 24 hours a day.

Automated, AI-powered chatbots can discipline leads, reply to frequent buyer queries for you, and go solely the extra sophisticated queries onto your reps, liberating up your crew’s time and saving you cash.

Supply: Drift

27. Augmented actuality web site experiences are trending upwards

Augmented actuality (AR) entails providing immersive, interactive experiences of real-world environments, enhanced and augmented by expertise. There are a ton of the way AR can be utilized by eCommerce web sites and on-line retailers to offer a greater buyer expertise and improve conversions.

For instance, clients can use AR to ‘attempt on’ outfits or preview merchandise in a real-world surroundings from the consolation of their very own houses.

Supply: Webflow

Wrapping it up

That’s it for our roundup of the most recent web site statistics.

Hungry for extra stats? Attempt one among these articles:

Website Statistics


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