27 Affiliate Marketing Websites that Sold for 7 Figures (Or More)

Individuals are all the time asking me if online marketing is an actual enterprise. Sure, it definitely is!(*27*)

Not solely is it doable to earn respectable cash with an online marketing facet hustle, nevertheless it additionally might substitute your full-time job. It’s even doable to realize the last word entrepreneurial success: promoting what you are promoting for a giant windfall.(*27*)

I ought to know from private expertise. I bought the web site Investor Junkie for (*7*). Investor Junkie’s revenue was primarily based solely on affiliate-marketing income.(*27*)

After my sale, I used to be curious to learn how many others have bought web sites that made cash solely from online marketing.(*27*)

The variety of web sites that bought for seven figures or extra stunned me.(*27*)


It seems I’m not a singular snowflake. There have been many others.(*27*)

So I created this listing.(*27*)

The primary requirement for this listing is that the positioning will need to have a considerable quantity (over 50%) of income from online marketing. As a result of I don’t have direct entry to the accounting information, that is one thing of a guess. Nonetheless, it’s simple to infer that, when a enterprise sells for seven figures, but presents no merchandise and has no or few advert banners, a lot of the income has come from online marketing.(*27*)

The second requirement is that I embrace solely info that is publicly verified. In your reference, I cite the supply. As a disclaimer, I’ve no insider details about any of those transactions. All of this info – together with that regarding my very own sale — comes from public information.(*27*)

Clearly, widespread websites that haven’t been bought, resembling NerdWallet, aren’t on the listing. NerdWallet employs greater than 350 folks and would simply make it on this listing if it had been ever bought.(*27*)


I Don’t Belief Weblog Earnings Reviews

Name me a skeptic, however I don’t belief these widespread “how I become profitable from my weblog” revenue report posts.(*27*)

On the one hand, it’s an effective way to get a “voyeuristic” peek into how the sausage will get made with online marketing. This makes most of these posts very talked-about to learn. However then again, these posts are unreliable. Income numbers can simply be fudged.(*27*)

There’s a traditional New Yorker cartoon that sums all of it up completely.(*27*)Supply: New Yorker, July 1993

It’s onerous to discern the fakers from the makers.(*27*)

So take what you learn on-line with a grain of salt. Simply as with many Instagram pics, it’s not essentially actuality.(*27*)

Nonetheless, even when half of the income numbers listed on the Interwebs are true, it’s nonetheless a powerful feat nonetheless. All of it attests to the actual fact that online marketing not solely generally is a full-time job, however may make you rich.(*27*)

Sadly, my listing excludes the small offers that don’t get press protection. For instance, Matt Giovanisci bought his Amazon online marketing website Roasty Coffee for $55,000. Whereas that deal is spectacular, it isn’t verifiable by a third-party, so, sadly, I excluded it from my listing.(*27*)

We are able to assume that the web sites with undisclosed sale quantities bought for a minimum of seven figures. That is primarily based upon my information of the trade, the estimated site visitors, their employees measurement, and the retailers they labored with, together with discussions with fellow bloggers.(*27*)

It’s price declaring that the true check of an organization’s price is when it’s bought. You might deem your organization to be price seven figures, however in the long run, it’s price solely what another person can pay for it.(*27*)

Key Takeaways

This listing is not at all exhaustive.(*27*)

Clearly, my listing of profitable online marketing blogs is heavy on private finance. That’s largely as a result of private finance was my very own online marketing area of interest, and I do know it effectively. As well as, online marketing within the private finance area could be very worthwhile. However it’s definitely not the one area of interest with money-making potential. So don’t come to the conclusion that you have to create a private finance weblog to achieve success.(*27*)

That mentioned, if of any online marketing web sites exterior the private finance sphere that have bought, please let me know by commenting beneath. I want to add extra websites to this listing.(*27*)

A greater takeaway is that virtually all of those websites are principally product evaluation blogs. They both outright evaluation merchandise of their area of interest, publish comparability articles, or create listicles that spotlight varied distributors.(*27*)

One other key level with these blogs is that they depend on web optimization. Even when the proprietor has different means to deliver site visitors to their weblog (i.e., paid site visitors, social media, electronic mail, and so on.), most websites depend on natural search.(*27*)

Affiliate Marketing Web site Examples

Listed below are some bought online marketing web sites.(*27*)

It needs to be famous that a couple of of the web sites listed above (Get Wealthy Slowly, Consumerism Commentary, 5 Cent Nickel, and The Easy Greenback) have been bought a number of occasions. For instance, J.D. Roth bought his website Get Wealthy Slowly in 2009, solely to buy it back in October 2017. The phrases of the buyback weren’t disclosed, however I believe he acquired it at a considerable low cost from what he bought it for in 2009.(*27*)

The desk above lists the primary sale solely.(*27*)

Affiliate Marketing Teardowns

Let me break down some online marketing examples and what I feel made them profitable.(*27*)

Investor Junkie

Investor JunkieInvestor Junkie

Sold For: $5.82 million
Acquired Date: July 2018
Acquired By: XL Media plc/WebPals(*27*)

Causes for Success

I ought to know rather a lot about this web site, as a result of it was my very own. I began it in December 2009 after which bought in July 2018.(*27*)

I consider Investor Junkie was profitable for a couple of causes:(*27*)

To spotlight the final merchandise, I consider content material (copy) is a commodity, particularly with web optimization. It’s an arms race among the many competing web sites in your area of interest. There are solely so some ways you possibly can talk about easy methods to open a Roth IRA account.(*27*)

Content material is definitely replicated by others. However a performance resembling a calculator, widget, and so on., is far tougher to copy. This can provide you a aggressive benefit.(*27*)



Sold For: $30 million
Acquired Date: Oct. 2016
Acquired By: The New York Instances Co.(*27*)

Causes for Success

There are numerous websites like Wirecutter, however few execute as effectively. After I was rising up, Client Reviews was the authority on client product critiques. However within the 2000s, the publication appeared to have misplaced its manner. It didn’t adapt to the web revolution very effectively.(*27*)

This opened up alternatives for new entries into the market. Wirecutter snuck in and was profitable as a result of it:(*27*)

  • Employed area consultants to evaluation client merchandise
  • Had detailed critiques and cited exterior sources
  • Centered on the “better of” evaluation format and didn’t publish many particular person critiques

A very good portion of Wirecutter’s affiliate income comes from the Amazon Associates program. I’m prepared to invest that the positioning is Amazon’s largest affiliate.(*27*)

Wirecutter’s critiques are among the greatest on the market. Should you plan on writing any critiques in your area of interest, I recommend you take a look at the format the positioning makes use of and how will you enhance upon it.(*27*)

Pupil Mortgage Hero

Student Loan HeroPupil Mortgage Hero

Sold For: $60 million
Acquired Date: July 2018
Acquired By: LendingTree Inc.(*27*)

Causes for Success

Pupil Mortgage Hero stuffed a distinct segment regarding a rising downside in the USA: scholar mortgage debt. The estimated whole scholar mortgage debt is over $1 trillion.(*27*)

Pupil Mortgage Hero was designed to assist college students lower their debt load. The positioning was profitable as a result of it:(*27*)

  • Supplied greater than content material — calculators
  • Had a complete web optimization technique protecting each side of scholar debt and ancillary subjects
  • A free membership space to make sure repeat guests

The lesson I’ve discovered is, as a enterprise, debt pays significantly better than investing. That is because of the very nature of our society. Sadly, there are extra folks in debt than investing.(*27*)


With online marketing, it’s definitely doable to realize no matter you take into account monetary success. You won’t need a seven-figure exit from what you are promoting. You is perhaps happy with making a part-time facet hustle.(*27*)

I created this listing for inspiration and to share my insights as to why I feel these websites had been profitable.(*27*)

Now, an online marketing weblog exterior the private finance realm can positively obtain this degree of success. I do know many online marketing bloggers who make good six- and seven-figure annual incomes.(*27*)

To place it merely, online marketing is a really doable enterprise alternative, not some hyped-up fantasy.(*27*)


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