2021 Analysis of Top Ecommerce Platforms

HTTPArchive examined the information from over 13 million web sites visits to ecommerce websites. The info supplied insights into which ecommerce websites are hottest and what sorts of websites use them. Whereas probably the most shocking revelation is within the class of web site efficiency, the conclusion the authors attain about which is greatest makes quite a bit of sense.

Decline And Improve in Ecommerce Websites

The next statistics are primarily based on practically 14 million websites (each desktop and cellular variations) visited by Chrome customers.

The quantity of ecommerce websites on-line elevated between 2020 and 2021. However the share of all websites which might be ecommerce truly shrunk by nearly 2%, in line with the information that was collected.

Ecommerce Platforms Elevated

The analysis famous that the quantity of ecommerce platforms detected elevated yr over yr, by a full 48% (215 platforms versus 145 the earlier years).


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Nonetheless, WordPress has the overwhelming lead over all different platforms, holding a 30% share of all cellular ecommerce websites by means of the WooCommerce plugin.

Shopify is in second place with a 14% share, adopted by the open supply PrestaShop platform with a 5% share of all ecommerce websites.

The next graph reveals the proportion of ecommerce websites out of a mixed ecommerce and non-ecommerce websites.

Top Ecommerce Platforms

WooCommerce/WordPress ecommerce websites comprise practically 6% of all websites, Shopify at practically 3% and PrestaShop at just below 1%.


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40% of Top 10 Ecommerce Platforms are Open Supply

The analysis reveals that 40% of the highest ten ecommerce websites are open supply or self-hosted.

  • WooCommerce
  • PrestaShop
  • Magento
  • Shopware.

60% of Top 10 Ecommerce Platforms are SaaS

The remaining 60% are Software program as a Service (SaaS) ecommerce platforms.

  • Shopify
  • Wix eCommerce
  • Squarespace Commerce
  • BigCommerce
  • Shopware
  • Loja Integrada

Top Ecommerce Platforms Measured By CrUX Rank

The Chrome Person Expertise Report (CrUX) this yr supplied a  reputation rank for web sites.

Recognition rank signifies that web sites are tagged as belonging to the highest 1 million, to decrease than the highest 1 million, prime 100,000 and the highest 10,000 web sites, as measured by reputation.

This breakdown yielded fascinating evaluation that exposed insights in regards to the sorts of websites that use the completely different ecommerce platforms.

Web site Recognition of Top 5 Ecommerce Platforms

WordPress WooCommerce was the most well-liked platform and plenty of of the websites have been among the many prime million hottest websites.


There have been extra websites within the prime million that used Shopify (as a share) than all different platforms.

Magento seems to be in style with enterprise stage ecommerce websites, as extra of the highest 10,000 used Magento than the opposite platforms.

Wix seems to be the selection of native small enterprise websites for ecommerce. In response to the researchers solely 164 Wix ecommerce websites appeared within the prime 1 million websites by reputation.

Virtually all of the Wix ecommerce person primarily based have been ranked lower than 1 million by reputation. The statistics counsel that the dominant Wix person are small companies.

Ecommerce Platform For Top 1 Million Websites

WooCommerce was the most well-liked platform for websites ranked among the many prime 1 million websites.


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WooCommerce was adopted by Shopify in second place and Magento in third.

PrestaShop held fourth place whereas Shopware, BigCommerce, and Salesforce Commerce Cloud held on to the fifth, sixth and seventh locations.

Top 100,000 Websites

Magento is in style among the many prime 100,000 web sites, with WooCommerce dropping to fourth place. This reinforces the impression that Magento is a well-liked ecommerce platform enterprise stage ecommerce websites.

The analysis creator noticed:

“After we contemplate the highest 100,000 websites by CrUX rank the image modifications fairly drastically. Magento is now the most well-liked ecommerce platform vendor with 1.21% of cellular websites.

Shopify maintains second place (with 0.88%) whereas Salesforce Commerce Cloud is third (0.63%).

SAP Commerce Cloud rises up the leaderboard to sixth place to indicate that the enterprise platforms are extra aggressive on this house.”

Top 10,000 Most Common Websites

Top Stage Enterprise Ecommerce

The highest ecommerce platforms dramatically modifications for the very prime of the enterprise stage.

Magento remains to be among the many group however it drops from first place to 3rd place.


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Top 5 Enterprise Ecommerce Platforms

  • SAP Commerce
  • Salesforce Commerce Cloud
  • Magento
  • HCL Commerce (IBM WebSphere Commerce)
  • Oracle Commerce
  • The creator of the article was not shocked on the outcomes, noting that the highest enterprise ecommerce platforms are identified for servicing the upper finish of the enterprise ecommerce market.

    For instance, Magento is owned by Adobe, which publishes a quantity of merchandise which might be aimed on the larger finish of the enterprise market, so it’s not shocking to see that the model targets that stage.

    The creator wrote:

    “All of these platforms are generally thought-about to be nicely suited to bigger enterprises.”

    Ecommerce Pace Efficiency Scores

    The Lighthouse web page pace efficiency scores have been shockingly low.

    Google’s web page pace scoring operates on a scale of 1 to 100.

    A rating of 100 signifies a excessive stage of web page pace and a optimistic person expertise. A rating of zero primarily represents a dumpster fireplace.


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    The common web page pace rating for ecommerce websites was 22.

    The research creator speculates that the stress so as to add options results in this stage of low efficiency.

    Ecommerce Sites Lighthouse Scores

    State of Ecommerce Platforms in 2021

    No platform emerged as an total winner. Every ecommerce platform specialised in servicing a sure stage of ecommerce and just about caught to that focus.

    WordPress is at the moment the chief for a spread of ecommerce websites however not clearly the platform of selection throughout classes.


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    Wix seems to be a favourite of small companies whereas different platforms specialised in enterprise stage platforms.

    The research authors famous that Wix prospects have been overwhelmingly in style with small companies.

    “No Wix eCommerce websites have been recognized within the prime 100,000. Solely 164 on cellular have been recognized within the prime 1 million. Virtually the whole thing of the Wix eCommerce footprint was on websites ranked decrease than 1 million.”

    Whereas there isn’t a clear winner, within the realm of web page pace everybody, together with the ecommerce platforms come up quick.

    Web page pace and the related person expertise is the place a platform can excel and draw back from the pack.

    However whoever goes for the gold must steadiness web page pace with options.


    Learn the 2021 HTTP Internet Almanac Ecommerce Chapter


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