17 SEO Tools to Optimize Your Website for Success in 2021

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Search Engine Optimization (SEO) is among the hardest components of working an internet site. The approach Google and different serps rank your web site adjustments consistently. This means you want to sustain with the newest SEO developments in order for you to outpace the competitors.

The excellent news is that there are many wonderful instruments you should use to deal with on-site SEO and get the information you want to enhance your rating. If what they’re and what they’ll do for you, you’ll be nicely outfitted for success.

In this text, we’ll introduce you to 17 of our favourite SEO instruments. Each may help enhance your rankings on all the favored serps, together with Google and Bing. Let’s leap proper in!

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1. Google Search Console

Google Search Console. 

Google Search Console is a group of providers you should use to work out how the search engine views your web site. This service offers you with a big selection of free SEO instruments, protecting many various features of optimization.

For instance, Google Search Console allows you to try any crawling errors which have occurred in your web site so you may right them straight away. It also can level out when your web site is affected by malware, what key phrase phrases individuals are utilizing to discover your web site, the backlinks you’ve acquired, and extra.

The many options this service provides makes it a close to necessity should you’re involved about your Search Engine Results Page (SERP) rankings. There’s a transparent give attention to Google outcomes right here, however don’t fear. If you may rank nicely on Google, the possibilities are excessive that you simply’ll additionally do OK in different serps.

As far as truly utilizing the service goes, Google Search Console may be very easy to perceive. It’s additionally simple to add your web site and get began, so there are not any causes to keep away from it.

Key Features:

  • Monitor how Google perceives your web site.
  • Keep observe of what key phrases guests are utilizing to attain you.
  • Stay on high of any crawl, meta tag, or sitemap errors.
  • Update your robots.txt file.
  • Monitor your web site’s backlinks.
  • Get alerts in case your web site is contaminated with malware.

Price: Free!

2. Semrush


Semrush is a key phrase analysis software that allows you to get knowledge about how many individuals are trying for particular phrases. On high of that, it additionally offers you with data on related key phrases, associated adverts, product listings, and much more.

Along with being a superb key phrase software, Semrush also can supply details about your rivals’ methods. For instance, it may inform you how a lot site visitors they’re getting, how a lot of that comes from paid adverts, and what their backlinks are.

If you’re the form of one that loves doing key phrase analysis, you want a software like Semrush in your arsenal. With it, you’ll have the option to work out precisely what key phrases provides you with the perfect outcomes for your efforts and verify which phrases your rivals are rating for.

This service even allows you to peek into your rivals’ textual content and media adverts, which might prevent large cash when it comes to testing. However, preserve in thoughts that each one this knowledge means the educational curve with this service could be a bit steep.

Key Features:

  • Research the worth of particular queries.
  • Check out what key phrases your rivals are rating for and the way a lot site visitors they’re getting.
  • Find details about different web sites’ backlinks.
  • Look into your rivals’ textual content and media adverts.

Price: You can rise up to 10 outcomes for free per day or enroll for a premium account. The excellent news? We’ve labored out a particular two-week trial with Semrush so you may see in the event that they’re a superb match for your web site! 

3. BuzzStream

BuzzStream website. 

BuzzStream provides you a group of instruments to assist with area analysis, e-mail advertising, and mission administration. It’s a really all-in-one sort of platform, and the sheer variety of choices it offers may be intimidating. With that in thoughts, let’s give attention to the way it may help you deal with your SEO wants.

When it comes to analysis, BuzzStream may help you collate lists of outcomes for the key phrases you look into. Then it offers you with details about every of these web sites, together with total rankings, associated social media accounts, area age and authority, and extra.

In apply, you should use these options to allow you to do a radical SEO audit, researching who your rivals are and the content material they’re publishing. Moreover, it may even allow you to create lists of their authors and what each is up to, so you may preserve an excellent nearer eye on their methods.

Key Features:

  • Research your rivals based mostly on any key phrases you need to goal.
  • Collect knowledge about area age and authority for particular web sites.
  • Find out what your rivals’ rankings are in the SERPs.
  • Locate the social media accounts for your competitors’s websites.
  • Create lists of authors who write for competing web sites and observe what they’re doing.

Price: BuzzStream plans begin at $24 per thirty days.

4. DreamHost SEO Toolkit

Want to develop site visitors with out blowing your finances on enterprise-level instruments or a non-public contractor? If you’re a DreamHost buyer, you may benefit from SEO Toolkit and develop into your personal SEO professional. 

With greater than 100 automated checks and verifications, SEO Toolkit begins by auditing your web site to discover potential points. Then, it creates a customized SEO plan with a guidelines of easy duties you may deal with to begin seeing rating enhancements. For instance, SEO Toolkit analyzes your web site’s pages and offers focused suggestions on the place to place key phrases to optimize your content material.

SEO Toolkit additionally makes it a lot simpler to observe rivals — we’ve talked earlier than about the advantages to monitoring your on-line competitors — so you may tweak your key phrase technique and land on the high of the SERPs. 

Key Features:

  • Get a complete web site audit to establish potential SEO points.
  • Generate a customized SEO plan with duties to enhance your web site’s search engine efficiency.
  • Stay up to date with weekly progress reviews.
  • Take benefit of SEO toolkits on-page optimization instruments to enhance key phrase placement.
  • Track up to 20 key phrases and 4 rivals.

Price: SEO Toolkit prices simply $4.99 per thirty days. New DreamHost clients can add SEO Toolkit when signing up for a internet hosting plan. Existing clients can allow SEO Toolkit straight in their panel.

5. Moz Pro

Moz Pro homepage.


Moz Pro is a set of SEO instruments created to allow you to deal with optimization utilizing a data-driven method. To offer you a fast overview, Moz Pro is considerably related to SEMrush, in that it allows you to analysis each particular long-tail key phrases and different domains. You can use this data to keep away from key phrases with little potential and to enhance on what your rivals are doing.

When you look right into a key phrase utilizing Moz Pro, it is going to present you an issue rating that illustrates how difficult it is going to possible be to rank for that time period. You additionally get an summary of how many individuals are looking for that phrase, and you may even create lists of key phrases for simple comparability. These are all options you’d count on from a dependable key phrase analysis software, however Moz Pro stands out thanks to a really intuitive interface.

As for what’s so distinctive about Moz Pro, the platform provides a Chrome extension you should use to get data on any area you go to. Moreover, it may present options about on-page optimization and warn you about crawling errors, very similar to Google Search Console.

Key Features:

  • Research how aggressive a key phrase is, in addition to its search quantity.
  • Get options on associated key phrases.
  • Investigate your rivals, together with which key phrases they’re focusing on.
  • Use a Chrome extension to look into different domains with out going to the Moz web site.
  • Compare a number of key phrases utilizing customized lists.
  • Get on-page optimization options and error alerts.

Price: A 30-day free trial is obtainable for the Pro plan, whereas common pricing begins at $99 per thirty days.

6. Linkody

Linkody website. 

Linkody is all about backlinks. This software permits you to discover out who’s linking to your web site, study what key phrases they’re utilizing, and even “disavow” hyperlinks you don’t like. That final function may be useful should you assume somebody is linking to your web site as spam because you don’t need serps considering you’re attempting to recreation the system.

While the primary attraction right here is the backlink reviews, Linkody additionally provides a couple of notable extras. For instance, it offers you with the choice to generate reviews you could ship to purchasers, monitor your web site’s social shares, and join to Google Analytics.

Overall, it’s a fairly area of interest software, however fairly helpful should you want some assist with hyperlink constructing. More importantly, it’s quite a bit cheaper than the large do-it-all providers we’ve talked about thus far.

Key Features:

  • Analyze your web site’s backlinks.
  • Disavow unhealthy hyperlinks which may have an effect on your SEO.
  • Generate backlink reviews for your purchasers.
  • Connect to Google Analytics to achieve entry to extra knowledge.
  • Monitor your web site’s social shares.

Price: Linkody plans begin at $14.90 per thirty days for up to two domains, however you may also strive it free for 30 days and not using a bank card.

7. Ontolo

Ontolo home page. 

Ontolo is a analysis software you should use to discover advertising and SEO alternatives. It also can allow you to discover backlinking and visitor posting alternatives, which isn’t one thing you’d count on an automatic software to accomplish that nicely.

The concept behind Ontolo is that it helps you discover methods to develop your site visitors past key phrase analysis. If you need your web site to develop into extra authoritative, backlinks are important, however discovering the best alternatives may be daunting.

Ontolo helps you find these alternatives, so all you will have to do is pitch them (which sadly can’t be automated). It can pull prospects from over 80 sources, so likelihood is you’ll discover wonderful choices no matter what key phrases you’re attempting to rank for.

Key Features:

  • Look for visitor posting and backlink alternatives.
  • Collect knowledge from over 80 sources to discover the perfect prospects.
  • Carry out analysis utilizing simple-to-understand reviews.
  • Export your prospects to share them with others.

Price: Ontolo plans begin at $97 per thirty days and include a 30-day money-back assure.

8. HubSpot’s Website Grader

HubSpot’s Website Grader tool.

HubSpot’s Website Grader is much more easy than the opposite SEO instruments we’ve featured thus far. To use it, all you will have to do is enter a website and wait for HubSpot to generate a report. When you get that report again, you’ll discover separate scores for your web site’s efficiency, mobile-friendliness, SEO, and safety.

It’s essential to preserve in thoughts that efficiency, mobile-friendliness, and stable safety practices straight affect your SEO. In a approach, your whole report is one big evaluation of how your web site is faring from an SEO perspective. Better but, this software breaks down every a part of the report and offers you with recommendations on how to enhance each aspect.

HubSpot’s Website Grader is extremely easy to use, and it may allow you to enhance your web site shortly. Plus, it received’t value you a factor, so this one positively deserves your consideration.

Key Features:

  • Analyze your web site’s efficiency, mobile-friendliness, safety, and SEO.
  • Receive separate scores for every facet of your web site.
  • Get suggestions for how to enhance every rating.

Price: Free!

9. Google AdWords Keyword Planner

Google AdWords Keyword Planner. 


Google AdWords Keyword Planner is among the most complete key phrase analysis instruments you should use. With it, you may lookup key phrases and get site visitors estimates about them. More importantly, it may assist you determine how aggressive key phrases are based mostly on their AdWords worth.

To keep away from overwhelming you with data, this software helps you to filter key phrases out based mostly on Cost-per-Click (CPC) or search quantity. This approach, you may get reviews based mostly solely on the estimates you need to intention for.

Overall, the Keyword Planner provides a lot of the identical performance we’ve seen from different SEO instruments on this checklist. The distinction is that this one is a part of the Google ecosystem, and you may get amazingly detailed reviews for free.

Key Features:

  • Find out the search quantity for any key phrase you need.
  • Determine a key phrase’s competitiveness from its CPC.
  • Get detailed reviews for particular key phrases.

Price: Free!

10. WooRank

WooRank website scoring tool. 

WooRank is analogous to HubSpot’s Website Grader in that you simply give it a hyperlink, and it offers you with a full report card. In this case, it provides you a single rating for your whole web site. After that, it launches into a listing of the whole lot you are able to do to enhance its SEO and mobile-friendliness.

The primary promoting level, in this case, is that WooRank additionally offers you with suggestions to enhance your web site’s usability and efficiency. From our expertise, its suggestions are stable. To high all of it off, you additionally get an evaluation of how nicely you’re doing from a backlink perspective.

Overall, this is a superb software in order for you a fast rundown of what you’re doing proper and improper in your web site, together with when it comes to SEO.

Key Features:

  • Analyze your web site’s total standing, together with SEO, usability, efficiency, and backlinks.
  • Receive recommendations on how to enhance your web site and deal with SEO duties.
  • Analyze your area’s authority.

Price: Free, with premium choices beginning at $59.99 per thirty days.

11. Varvy SEO Tool

Varvy SEO tool. 

Our subsequent choose is one other software of the “Enter a URL and get a report” selection. However, this one is totally different from these we’ve launched thus far. What the Varvy SEO software does is verify to see in case your web site is following all of Google’s SEO pointers. It can produce a full report in seconds.

What’s extra, that report may be very in depth. It checks for a number of issues, together with web page pace points, mobile-friendliness, on-page SEO, and extra. However, the perfect half is that Varvy SEO Tool actually takes the time to clarify why every setting is significant.

If you’re new to SEO (or web site optimization in normal), you’ll most likely welcome all the knowledge this software has to supply. It even offers hyperlinks to additional studying for every setting it covers, in case you need to study extra about them.

Key Features:

  • Check to see in case your web site follows Google’s SEO pointers.
  • Receive a fast report, together with exact data on how to repair every concern.

Price: Free!

12. Screaming Frog

Screaming Frog SEO Spider Tool. 

Screaming Frog provides an SEO Spider Tool, a classy crawler that may accomplish a number of optimization duties. This contains discovering and fixing damaged hyperlinks and redirects. 

If you use an internet retailer, Screaming Frog has some particularly useful choices. For instance, you should use the crawler to extract knowledge from HTML pages in your web site utilizing CSS Path. This means you should use XPath or regex to collect knowledge about costs, SKUs, and extra. 

You may even use this software to generate XML sitemaps and join them up to Google Analytics. What’s extra, Screaming Frog has a fairly sturdy free model, so you may check out the primary performance earlier than you resolve to leap in.

Key Features: 

  • Analyze titles and metadata. 
  • Crawl your web site to discover and repair damaged hyperlinks.
  • Discover and resolve duplicate content material and pages. 

Price: You can entry the free model with restricted options and URLs, or get the complete model for £149 per yr (about $191).

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13. Yoast SEO

Yoast SEO tool. 

Yoast SEO is commonly touted because the number-one WordPress SEO plugin. Its options cowl the complete spectrum when it comes to SEO. You can conduct readability checks, for instance, and set canonical URLs to keep away from complicated Google with duplicate content material. 

Other performance on supply contains key phrase optimization and the flexibility to preview pages in Google, Facebook, and Twitter. With the upgraded model of the plugin, additionally, you will get some content material help, since Yoast will give you inner linking options as you write pages and posts. 

Yoast SEO has a sturdy information database to allow you to get began. Plus, with the premium model, you’ll have entry to one yr of 24/7 assist from an knowledgeable help crew. 

Key Features: 

  • Optimize your content material for particular key phrases.
  • Provide serps with the metadata they want to perceive your content material.
  • Avoid duplicate content material.
  • Handle crucial SEO duties mechanically, corresponding to making a sitemap and optimizing permalinks.

Price: You can obtain a restricted free model or get the premium model for $89 per yr.

14. Link-able

 Link-able SEO linking tool.

Link-able provides a reasonably distinctive method to optimizing your web site, boosting SEO, and increasing your site visitors. You can consider this service as a highly-specialized job board. It’s designed to present entrepreneurs with a dependable approach to create backlinks for their content material. 

The course of begins with a marketer posting a particular request on the Link-able web site. This request will embrace particulars in regards to the form of backlinks the marketer needs to construct. They’ll additionally present another data that is likely to be useful, very similar to a job posting. 

Authors who’ve been completely vetted by Link-able shall be ready to entry the mission database. They can submit proposals for particular tasks and wait for the entrepreneurs to reply. If a marketer likes a proposal, Link-able connects the 2 events, and the work is assured. 

Key Features:

  • Find highly-qualified authors who’ve handed a rigorous testing course of.
  • Receive highly-relevant writer matches and proposals for your tasks.
  • Focus in your content material whereas using others to deal with hyperlink constructing.

Price: While it is a free service for each entrepreneurs and authors to be a part of, Link-able does cost a share of the paid transactions. 

15. Serpstat

Alt text: Serpstat all-in-one SEO tool.

Serpstat is a relative newcomer to the SEO software market. It provides a set of data-driven evaluation instruments for entrepreneurs. Among the totally different choices, you’ll discover an SEO audit software, backlink checker, and competitor monitoring options. 

This is a project-oriented system, which suggests you may set up your web sites into teams or particular person tasks. All of those can then be accessed by way of a well-organized dashboard. You’ll have the option to entry any of Serpstat’s options out of your mission checklist. 

Serpstat is somewhat like a Swiss Army knife when it comes to performance. You can use it to discover damaged hyperlinks in your web site, observe down the reason for sluggish web page loading occasions, and much more.

Key Features:

  • Handle a excessive quantity of web site monitoring for purchasers.
  • Use an on-site auditing software for finding and fixing points.
  • Access to a Market Intelligence software for sizing up your competitors regionally and globally.
  • Get simple compatibility with each the Mac and PC working techniques.

Price: This is technically a software you should use for free, though there are limits to the variety of searches you may conduct. To enhance your question capability, you can begin with the ‘Lite’ plan at $69 per thirty days. 

16. Ahrefs

Ahrefs SEO tool.

Ahrefs provides a number of knowledge evaluation and optimization instruments. In reality, all of its instruments are included in the identical pricing plans. This means you don’t have to fear about lacking out on crucial options. Additionally, you’ll have entry to the Ahrefs Academy,  an internet information base providing all kinds of studying alternatives. 

One of the options you’ll have entry to is a content material analysis software. With this, you should use key phrases to discover out what associated content material has carried out the perfect on social media or in natural searches. The Ahrefs platform additionally features a complete dashboard, so you may preserve observe of all of your tasks. 

You’ll additionally have the option to discover content material associated to your particular goal key phrases and filter the outcomes to spotlight web sites that haven’t linked to you earlier than. Since Ahrefs crawls over 5 billion net pages per day, you’re certain to achieve precious insights from its knowledge. 

Key Features: 

  • Analyze your rivals’ natural search rankings.
  • Access an enormous database of data.
  • Gather precious insights from a aggressive evaluation software.
  • Benefit from a Search Traffic index that boasts 489 million key phrases originating from 155 international locations.

Price: Ahrefs provides 4 pricing tiers beginning at $99 per thirty days and a seven-day trial for $7.

17. DreamHost’s SEO Marketing Service

SEO Marketing at DreamHost. "Get More Visitors, Grow Your Business"

Over the years, DreamHost has helped 1000’s of shoppers construct web sites — it’s form of our factor! But just lately, we’ve had a variety of customers attain out to ask if we might do extra to assist them attain their on-line objectives, particularly when it comes to getting extra site visitors.

And we get it: SEO is a sophisticated, multi-disciplinary advertising exercise. It’s a tough factor to DIY whenever you’re busy working a weblog or small enterprise. 

That’s why we created our SEO Marketing service. Instead of mapping out an SEO technique or doing key phrase analysis your self, our crew of specialists handles all of the nitty-gritty duties to get your web site rating greater on serps. 

In addition to creating and publishing new content material for your web site every month, our crew will develop a key phrase technique and repeatedly optimize your current web site to enhance your rating on related search outcomes over time. 

And you’ll by no means have to marvel in case your efforts are paying off. We’ll compile a month-to-month report for you to observe rating enhancements and site visitors progress. Additionally, you’ll obtain common calls out of your devoted SEO supervisor to make sure that the work we carry out every month is aligned along with your objectives. 

Key Features:

  • Offload your whole SEO technique and execution to a crew of SEO specialists.
  • Boost on-page key phrases with new customized content material created each month by knowledgeable copywriter.
  • Receive an in-depth month-to-month report in your web site’s search engine rankings and site visitors.
  • Sync month-to-month along with your devoted SEO supervisor to make sure the crew’s efforts are aligned along with your objectives.

Price: We supply three plans — Startup, Business, and Enterprise — beginning at simply $399 per thirty days.

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The Search for Website Optimization Tools

SEO is only one a part of the puzzle when it comes to working an internet site. However, it’s a chunk you will have to pay particular consideration to in order for you your web site to get the site visitors it deserves. After all, serps don’t care how a lot effort you place into your weblog posts and content material in the event that they aren’t optimized.

So are you prepared to optimize your web site? 

You can use dozens of providers to enhance your search engine rankings, however a few of our favorites embrace Google Search Console, Moz Pro, and SEMrush. The first packs a whole lot of free SEO instruments you should use to uncover how serps view your web site, whereas the latter two allow you to conduct professional-level key phrase analysis. For learners, we suggest beginning with SEO Toolkit — it’s one of many best and most inexpensive methods to enhance your web site’s rankings. However, if tackling SEO by yourself appears overwhelming, try DreamHost’s SEO Marketing service; our crew of specialists can do all of the work for you.

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