17 Best Instagram Marketing Tools For 2021: Tried & Tested

Are you on the lookout for Instagram instruments that may enable you develop your following and increase your presence on social media? We’ve acquired you lined.

With over 1 billion lively month-to-month customers, Instagram is now not a social community for scrolling via cat memes or photos of meals.

It’s a severe social community that influencers and companies are utilizing to drive vital income.

On this publish, you’ll uncover the very best Instagram instruments to market your online business on-line.

This consists of Instagram instruments that can assist you with scheduling, analytics, reporting, hashtag analysis, natural follower development, and extra.

Let’s get began:

The perfect Instagram instruments to handle your profile – abstract

  • Pallyy – Best Instagram advertising instrument for content material creators – consists of scheduling, remark administration, reporting, analytics, and IG hyperlink in bio instrument. Restricted free plan obtainable.
  • Agorapulse – Best Instagram instrument for individuals who want an all-in-one social media instrument to cowl all in style social media networks. Restricted free plan obtainable.
  • SocialBee – Best social media scheduling in the marketplace. Select this in case your precedence is scheduling posts for Instagram and different social networks.
  • PromoRepublic – Best social media calendar & scheduling instrument for Instagram. Design photographs & schedule them on the fly.
  • Iconosquare – Highly effective Instagram instrument for companies – consists of in-depth analytics, scheduling, remark administration, and extra.
  • Sendible – Best Instagram instrument for solopreneurs and bloggers – You may as well handle Twitter, Fb, and different platforms.
  • Shorby – Best Instagram bio hyperlink instrument.
  • SweepWidget – Highly effective social media giveaway instrument. Embed giveaways in your weblog and use them to develop your Instagram following.
  • Tailwind – Best instrument for Instagram and Pinterest scheduling.
  • Buffer Publish – Easy Instagram scheduler with a free plan. Restricted however simple to make use of.
  • Missinglettr – Best Instagram instrument for automation. Robotically turns weblog posts into social media campaigns for Instagram, Fb, Twitter, and LinkedIn.
  • HashtagsforLikes – Best Instagram hashtag generator.
  • MetaHashtags – Reasonably priced however highly effective Instagram hashtag instrument.
  • Keyword Tool – A key phrase analysis instrument with hashtag analysis options.
  • Brand24 – Best Instagram instrument for social listening.
  • All Hashtag – A restricted however free Instagram hashtag instrument.
  • Cyfe – Create reporting and analytics dashboards to your Instagram account and different networks.
  • 1. Pallyy

    Pallyy is a whole Instagram advertising toolkit. It consists of scheduling, Instagram analytics, remark moderation, aggressive analysis, and a “hyperlink in bio” instrument. It’s extraordinarily inexpensive for each people and businesses alike.

    Pallyy’s scheduling calendar is without doubt one of the finest we’ve seen. It’s specified by a grid format, with every cell akin to a selected date within the month. You should use it to visually plan your entire feed. Merely drag content material out of your media library onto any cell as a way to schedule your posts for that date.

    Pallyy enables you to set a caption for the publish and even schedule the primary remark. The primary remark characteristic is available in helpful if you wish to hold your caption clear and add your hashtags within the remark part as an alternative.

    After you’ve scheduled the publish, a thumbnail preview will present up within the calendar cell. You possibly can then take a look at your filled-out calendar to get an concept of what your entire feed will seem like.

    Different options we preferred about Pallyy embody:

    • Bulk uploads. You possibly can add photographs to Pallyy in bulk after which edit them by including flyers or choosing preset sizing choices
    • Best time to publish. Pallyy will present you the very best instances to publish to generate most engagement
    • Canva integration. Create and edit posts utilizing the Canva integration, then schedule your posts with Pallyy.
    • In-depth Instagram analytics. Discover out what your top-performing posts and Instagram Tales are and hold observe of each your and your competitor’s engagement charges, follower rely, and extra.
    • Reply characteristic. Handle feedback and reply on to your viewers from inside Pallyy.

    Pricing: Pallyy affords a free plan. You possibly can take away limits and unlock all options for $15/month per social set (low cost is utilized should you want greater than 5 social units). Limitless staff member accounts obtainable on all paid plans.

    2. Agorapulse

    Agorapulse is the very best all-in-one social media instrument. You get entry to a social inbox, scheduler, social listening, analytics, reporting, and extra.

    Agorapulse Scheduling

    Agorapulse is just a little pricier than Pallyy however on the entire, it’s additionally a way more highly effective and versatile social media administration resolution. It really works for Instagram and different in style networks like Fb and Twitter, which makes it an awesome selection for social media managers, fairly than simply Instagram influencers.

    All the pieces that you must handle your campaigns is included proper out of the field, together with:

    • Publishing instruments. Plan and schedule content material throughout all social networks from one built-in dashboard. Use highly effective options like automated rescheduling to get probably the most out of your content material.
    • Collaboration instruments. Collaborate along with your staff members or shoppers with a shared content material calendar, shared information, and shared notes. Assign roles to totally different staff members to assist handle workflows.
    • Social listening. Eavesdrop on conversations social customers are having about your model or your opponents. Use this knowledge to extract helpful insights, measure model sentiment, reply sooner and sort out points earlier than they injury your model.
    • Unified social inbox. View, handle and reply to all of your social media feedback and messages in a single place to higher handle communication.

    Pricing: Join a restricted free plan (as much as 1 person and three profiles) or improve to Professional from $79/month. A free 30-day trial can be obtainable.

    3. SocialBee

    SocialBee is one other all-in-one social media administration resolution that’s appropriate for Instagram influencers, SMBs, and businesses.

    SocialBee Scheduling

    Like Agorapulse, SocialBee is a cross-platform instrument that may enable you handle your Fb, Twitter, and Pinterest campaigns, along with Instagram. You should use it to prepare and schedule your content material, share it throughout platforms, and observe efficiency.

    They’ve a bunch of modern scheduling options that we preferred. For instance, the content material Classes characteristic means that you can create totally different classes for various sorts of posts, which might help you to get a balanced content material combine. You may as well edit all posts in a class directly utilizing the majority editor, which is a large time saver.

    You possibly can recycle your top-performing content material by creating new variations of your posts and rescheduling them to squeeze out much more worth. For those who’re publishing time-sensitive posts like limited-time promotional affords, you possibly can set expiration dates for all of your posts. Alternatively, you possibly can set them to run out after a sure variety of shares, which might are available helpful if you’re operating social giveaways.

    Apart from the above, SocialBee additionally consists of glorious Instagram analytics and reporting options, customized quick URLs, URL monitoring, and extra.

    Pricing: SocialBee affords a variety of paid plans appropriate for various budgets. Their entry-level plan at present begins from $13.30/month. Plans appropriate for businesses begin at $79/month. A 14-day trial is obtainable.

    4. PromoRepublic

    PromoRepublic is a number one social media advertising instrument with highly effective automation options built-in. It’s designed to assist companies and businesses that want a simple solution to handle a whole bunch of social pages directly.

    PromoRepublic Scheduling

    You possibly can leverage PromoRepublic’s highly effective automation instruments to simplify your workflows and save time. These embody:

    • Computerized reposting. PromoRepublic can mechanically re-queue content material that carried out properly for a later date to maximise engagement
    • Carried out-for-you content material templates. Creating nice social content material takes a whole lot of time. PromoRepublic might help scale back your groups’ workload by offering you with a large catalog of ready-made, industry-relevant social content material and over 100,000 templates to make use of in your campaigns, so that you don’t have to begin from scratch.
    • Environment friendly workflows. Simply ship social content material to totally different staff members or shoppers for fast approvals to keep away from bottlenecks.

    Apart from the above, PromoRepublic additionally comes with in-depth analytics and reporting options, and an superior status administration instrument that makes it simple to handle and reply to buyer messages, rankings, and extra in a single centralized location.

    Pricing: Paid plans begin at $9 per 30 days. You may get began with a free 14-day trial.

    5. Iconosquare

    Iconosquare is one other highly effective Instagram instrument for companies that stands out for its in-depth analytics, publishing, and monitoring instruments.

    Iconosquare Scheduling

    Iconosquare consists of lots of the similar options as different all-in-one Instagram instruments on this record, together with a strong social scheduler and social listening instruments. Nonetheless, it’s higher than most in relation to analytics.

    It offers you with a wealth of information and allows you to actually drill down into your campaigns to search out out what’s working and what’s not.

    You possibly can simply visualize key efficiency indicators like follower development, common publish engagement charges, attain, and impressions in easy-to-read graphs.

    Then, examine your efficiency towards offered {industry} benchmarks for over 100 totally different industries to see the way you stack up. You may as well examine natural vs promoted posts to see how your promotional campaigns impacted numerous metrics.

    Use the Conversations characteristic to see how your model or opponents are being talked about throughout Instagram. You possibly can kind mentions by sort (e.g. remark mentions, caption mentions, tags, and so on) or media sort, and reply to any feedback you are feeling that you must bounce in on.

    Pricing: Iconosquare pricing plans begin from $49/month (billed yearly). You possibly can join a free 14-day trial with no bank card required.

    6. Sendible

    Sendible is a well-liked Instagram instrument utilized by over 30,000 solopreneurs, bloggers, entrepreneurs, businesses, and model managers.

    Sendible Scheduling

    It’s one other all-in-one resolution that comes with publishing instruments, collaboration instruments, detailed analytics, social listening instruments, and extra. And it helps different social networks, not simply Instagram.

    The built-in photograph modifying interface is versatile and highly effective. You should use it to place collectively superior posts and preview them in real-time. Alternatively, you possibly can design graphics with Canva, add them to Sendible, and schedule them in seconds.

    Approval workflows allow seamless collaboration, whereas one-click stories make it simple to showcase your outcomes or current them to your shoppers.

    Sendible even lets you provide you with new content material concepts with Google Alerts and Content material Recommendations.

    One cool characteristic we like about Sendible is that it has its personal cellular app. You possibly can obtain it to get push notifications/alerts and reply to incoming messages and alternatives on the go so that you just by no means miss a beat.

    Pricing: Sendible plans begin from $29/month. A 14-day free trial is obtainable.

    7. Shorby

    Shorby is the very best Instagram bio hyperlink instrument in the marketplace. It means that you can construct touchdown pages to deal with all of your hyperlinks after which generates a brief hyperlink so that you can add to your Instagram bio.

    Shorby Scheduling

    One in all Instagram’s most annoying options is that it solely means that you can add one hyperlink in your bio. If you wish to promote a number of pages via Instagram, this limitation could be irritating.

    Happily, Shorby offers a easy workaround. All it’s important to do is enroll and use the intuitive SmartPage web page builder to create a touchdown web page in minutes, then fill it along with your precedence hyperlinks, tweak the design to match your branding, and also you’re good to go!

    You possibly can then seize your personalised URL and add it to your bio.

    The Wealthy Hyperlinks characteristic ensures all of your hyperlinks look super-clickable to enhance your CTR, and monitoring pixel help allows you to retarget the individuals who click on via (solely obtainable in choose plans).

    Pricing: Plans begin from $15/month.

    8. SweepWidget

    SweepWidget is a strong social media giveaway instrument. You should use it to arrange giveaway campaigns, then embed them in your weblog to develop your Instagram following, web site visitors, and generate leads.

    SweepWidget Scheduling

    It options an easy-to-use drag and drop builder you need to use to create your giveaway content material. You possibly can add customized type fields to create surveys, polls, and questionnaires, and customise the feel and appear of your contest within the editor.

    SweepWidget integrates with 30 apps and helps 90 entry strategies. So, not solely are you able to develop your Instagram account, you possibly can develop your different social profiles as properly.

    Simply begin your giveaway, add it to a web page in your web site and share that hyperlink along with your followers.

    The leaderboard competitors characteristic permits customers to compete for the primary spot, which might help to incentivize sharing and increase engagement. You possibly can even arrange tiered milestones in order that when customers earn a certain quantity of factors, they achieve instantaneous rewards or coupons as an extra incentive.

    There’s much more let’s imagine about SweepWidget, however we simply don’t have time. Evidently, should you’re planning on operating giveaways, you need to positively test it out!

    Pricing: A free primary plan is obtainable (very restricted). You possibly can improve to a Professional plan from $29/month.

    9. Tailwind

    Tailwind is a good instrument that may enable you schedule posts for each Instagram and Pinterest. You should use it to schedule your visible posts forward of time and it additionally comes full with some highly effective analytics and creation options.

    Tailwind Scheduling

    The instrument additionally consists of an Instagram bio hyperlink characteristic and a Hashtag generator which is extraordinarily helpful for Instagrammers. General, it’s an awesome all-in-one instrument for Instagram and Pinterest customers.

    Pricing: Plans begin from $9.99/month.

    10. Buffer Publish

    Buffer Publish is an Instagram scheduling instrument that may enable you to plan your content material forward of time and save hours publishing.

    Buffer Scheduling

    Buffer Publish is the publishing part of the Buffer Toolkit, and it offers Instagram and social media entrepreneurs with a very free-to-use content material calendar.

    You should use it to plan and collaborate on Instagram content material and handle different elements of your campaigns equivalent to the primary feedback in your publish, store grid, and extra.

    If you wish to entry analytics and engagement instruments, it’s possible you’ll need to take into account paying for the entire Buffer package deal, which incorporates these options instruments. Nonetheless, should you simply need a easy publishing instrument, Buffer Publish is the proper free choice.

    Pricing: Buffer Publish is free. The Buffer Necessities package deal begins from $5/social channel/month.

    11. Missinglettr

    Missinglettr is a social media automation instrument that may enable you save time on content material creation and publishing for Instagram.

    Missinglettr New Homepage

    The instrument comes full with a social media calendar for scheduling your Instagram posts, in addition to a Curate characteristic that you need to use to mechanically pull data from blogs and different content material to create posts.

    It additionally features a highly effective analytics characteristic that may enable you to trace your whole Instagram metrics. For those who really feel just like the time you spend on Instagram is getting out of hand, Missinglettr’s automation options might help you to publish common and constant content material mechanically and save hours of your time.

    General, it’s the proper instrument for manufacturers and companies that need to keep an Instagram presence however don’t have a ton of time to dedicate to it.

    Pricing: Missinglettr has a free plan obtainable. Paid plans begin from $19/month.

    12. HashtagsforLikes

    HashtagsforLikes is without doubt one of the strongest hashtag turbines in the marketplace, and it’s one thing each Instagrammer wants of their instrument stack. The instrument might help you to pick out the very best hashtags for completely each publish by producing related and trending hashtags to your content material.

    HashtagsforLikes Scheduling

    In keeping with HashtagsforLikes, utilizing trending hashtags has been confirmed to extend the attain of your publish and assist Instagram creators to achieve extra followers, which is why it’s so vital to get your hashtagging technique proper.

    With HashtagsforLikes you possibly can search key phrases, opponents, and influencers that you just’d like to focus on to generate your hashtags. You may as well make use of the highly effective analytics options so you possibly can make sure that you’re selecting the very best performing tags.

    You may as well use HashtagsforLikes to curate teams of hashtags and run checks to see what works finest to your posts. General, it’s the very best and most intensive hashtagging instrument for Instagram.

    Pricing: Plans begin from $19/week.

    13. MetaHashtags

    MetaHashtags is a helpful Instagram instrument that may enable you to search out the appropriate hashtags to your publish, and spy on the competitors too.

    MetaHashtags Scheduling

    The instrument can be utilized to generate limitless hashtags, and even offers metrics that can assist you choose the appropriate ones to your content material.

    With MetaHashtags you possibly can filter hashtags by the scale, variety of likes, frequency, and extra and save them into collections that you need to use to your ongoing campaigns.

    Along with this, the instrument will enable you to simply spy in your competitor’s hashtag technique for inspiration. All it’s important to do is search their Instagram account deal with and also you’ll be introduced with an inventory of the hashtags they use probably the most.

    MetaHashtags additionally has an in depth hashtags analytics characteristic that may enable you to know that are performing properly, and which have to be modified. You may as well use it to detect and take away banned hashtags out of your content material.

    Pricing: Plans begin from €9/month.

    14. Key phrase Device

    Keyword Tool is a key phrase analysis instrument that can be used to seek for high-performing hashtags for Instagram and Twitter content material.

    Keyword Tool Scheduling

    This paid hashtag instrument is ideal for anybody on the lookout for an all-in-one resolution that covers each key phrase and hashtag analysis. With Key phrase Device Professional, you possibly can entry data on hashtags by merely trying to find a key phrase. You’ll then be introduced with what number of posts every hashtag has appeared in on Instagram.

    You may as well seek for individuals who have an account identify that features your Key phrase. You may as well use Key phrase Device to get details about key phrases used on platforms like YouTube and Twitter too.

    With Key phrase Device Professional, you may get entry to as much as 20x extra hashtag strategies associated to your key phrases than you’ll through the use of Instagram’s autocomplete characteristic. General, KeywordTool is an especially highly effective analysis instrument so as to add to your content material and social media advertising stack.

    Pricing: Plans begin from $69/month.

    15. Brand24

    Brand24 is a social media monitoring instrument that may enable you hold updated with discussions about your model on Instagram, Fb, or simply about wherever else on the internet.


    Social media monitoring is extraordinarily vital for manufacturers, and with the assistance of Brand24, you possibly can be sure that you by no means miss a remark or publish about your model, whether or not it’s optimistic, or adverse.

    With Brand24, you’ll be capable to view a mentions feed, which can present each publish or remark that has been made about your model throughout all social media platforms.

    You may as well monitor dialogue volumes, to see how a lot persons are speaking about you.

    Metrics like these might help you to guage the success of your advert campaigns, they usually can even enable you to establish issues along with your model sentiment and cope with them earlier than they escalate.

    Brand24 can be used that can assist you to pick out related influencers to your advertising campaigns. The influencer rating instrument assigns every influencer a rating based mostly on their relevancy and efficiency to make it simpler so that you can choose the appropriate ones for the job.

    Pricing: Plans begin from $30/month.

    16. All Hashtag

    All Hashtags is an Instagram instrument that may enable you handle and choose the appropriate hashtags to your posts.

    AllHashtag Scheduling

    If that you must up your hashtagging sport however you don’t have the funds to spend money on a paid instrument, then this instrument is simply what you want.

    All Hashtags affords 5 totally different free instruments together with a hashtag generator, a hashtag creation instrument, and a hashtag analytics instrument.

    The hashtag generator might help you to generate related and top-performing hashtags to your posts and the hashtag creator might help you to rapidly convert textual content into hashtag type.

    Along with these instruments, you need to use the free hashtag analytics instrument to investigate how properly sure hashtags carry out and inform your future hashtagging technique.

    All Hashtag additionally affords a helpful hashtag counting instrument that may enable you to just remember to don’t exceed Instagram’s hashtag restrict of 30 per publish.

    General, it’s an especially helpful, free instrument that’s excellent for sprucing up your Instagram posts and profiting from the hashtags you utilize.

    Pricing: All Hashtags is totally free to make use of.

    17. Cyfe

    Cyfe is an Instagram instrument that makes it simple to watch and analyze your knowledge from Instagram in addition to knowledge from your whole different channels. You should use Cyfe to create a customized reporting and analytics dashboard that can be utilized to trace your whole metrics in a single place and create in-depth social media stories.

    Cyfe Scheduling

    Cyfe is extraordinarily simple to arrange because it comes full with a choice of dashboard templates so that you can select from. Then, merely join the totally different channels that you just need to observe, and also you’ll be capable to visualize and observe all of them from the identical easy-to-use dashboard.

    Cyfe not solely integrates with in style social media channels like Instagram, however it can be linked with CRM options and gross sales instruments like Salesforce, HubSpot, and extra. It’s the proper instrument for anybody operating large-scale natural and paid campaigns on Instagram and past.

    Pricing: Plans begin from $19/month.

    Wrapping it up

    Whereas the usage of different in style social networks is declining, Instagram utilization is rising at a gentle tempo. The truth is, they broke the 1.4 billion lively customers in 2021.

    So, should you’re uncertain as as to if Instagram is a worthwhile funding for your online business – now’s the proper time to get began.

    And with further options equivalent to Instagram Tales and IGTV, you will have much more methods to develop your online business utilizing Instagram.

    These Instagram instruments cowl a broad spectrum of options. From all-in-one social administration instruments to easy Instagram scheduling instruments. And contest instruments to superior analytics platforms.

    These Instagram instruments can deal with as little or as a lot as you want.

    Completely happy Instagramming!

    Disclosure: This publish accommodates affiliate hyperlinks. This implies we could make a small fee should you make a purchase order.

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