16 Best Instagram Giveaway Ideas (Including Examples)

Do Instagram giveaways actually work?

It relies upon.

However when it hits, it hits laborious. 

Like lots of (and even hundreds) of entries and a cult following, laborious. 

So what separates the accounts who benefit from the viral advantages of Instagram contests from those that aren’t so lucky?

Effectively, along with a juicy prize, a inventive giveaway concept that excites your viewers.


This publish covers 16 of one of the best Instagram giveaways concepts you can steal and begin incorporating into your advertising technique.

These concepts are supported by real-life examples of manufacturers who usually use Instagram contests to develop their following, seize leads, and make gross sales.

Let’s start.

The perfect concepts for Instagram giveaways

Most giveaways require contributors to take a number of actions, e.g., observe, tag and remark, to enter the competitors. 

This information will deal with particular person actions and themes which make up a part of a broader marketing campaign.


1. Tag a pal – @mobkitchen

MOB Kitchen is a web-based cooking and content material platform that routinely runs giveaways to develop its social media following.

MOB Kitchen requires customers to tag a pal to win a prize, and every further tag counts as a brand new entry methodology.

Tagging is the referral communication of social media. 

By encouraging customers to tag as many pals as attainable, you faucet into new audiences or reinforce your model to current followers. 

Additionally, observe how they use slang, “tag a mate,” so as to add persona to the competition directions. 

2. Follower milestone – @steinwayhalluk

Steinway & Sons crafts pianos of the best high quality whereas offering piano occasions, training, and companies. 

They lately ran a giveaway to assist them attain 10k followers on Instagram, which unlocks invaluable options like sharing exterior hyperlinks in your tales.

Steinwayhalluk 10k milestone instagram giveaway

Milestones are a handy motive to have a good time along with your followers with a enjoyable competitors. 

Moreover, a giveaway could possibly be the catalyst that helps you attain important targets. 

You’ll have observed that Steinway promoted their Instagram giveaway on their web site. This can be a sensible method to show your web site guests into Instagram followers. 

Take it a step additional and host your Instagram contest in your web site utilizing a instrument like SweepWidget. 

With SweepWidget, you may simply add entry strategies from different social media channels to encourage cross-promotion. 

And also you’ll save a ton of time attempting to manually observe entries and award a winner with its automated randomized winner choice function. 

3. Caption contest – @kimpton

Kimpton Harper is a boutique lodge that runs weekly Instagram caption giveaways to spice up engagement.

kimpton harper instagram caption contest

The thought is easy. The perfect caption wins the prize. 

A caption contest challenges and stimulates your followers to get inventive and pause and take into consideration your model. 

Extra importantly, you get far more feedback in your posts, which is essential to growing natural attain on Instagram.

4. Picture contest – @stylecuratorau

Fashion Curator is an Australian inside design and life-style weblog.

As soon as a month, they host a photograph and video problem throughout all social media channels, together with Instagram.

style curator photo contest

To enter, contributors have to take an image or video exhibiting off their self-care routine—then tag and observe @stylecuratorau. 

Moreover, they should add the branded hashtag within the caption of the submission—which is highly effective for neighborhood constructing. Extra on that later.

Picture contests current a novel alternative to curate user-generated content material you can showcase to extend your social proof and model consciousness.

5. Selfie contest – @ohuhuart

Ohuhu is a web-based artwork provides retailer that runs an Instagram selfie contest to have a good time reaching 100k followers.

ohuhu art supplies instagram selfie contest

Individuals should take a selfie with Ohuhu’s artwork provides, tag @ohuhu, and use the branded firm hashtag to enter the draw.

The image with essentially the most likes wins—which inspires customers to take high quality pictures. 

Ohuhu creatively showcases earlier selfie contest pictures from previous contributors to construct a way of neighborhood and proof for future challenges. 

6. Problem contest – @livetorchlight

Torchlight Townhomes is a pupil housing neighborhood that loves to interact its Instagram followers with enjoyable video games usually.

livetorchlight instagran challange ideas

To win a $25 present card, contributors have to tag a pal. When Torchlight Townhouses feedback “Freeze,” the final one who commented wins.

Freeze tag is one among many Instagram challenges you may run to maintain your followers on their toes whereas additionally reaching new audiences via tag referrals.

7. Joint giveaway – @biome

Biome is a sustainable and cruelty-free on-line retail retailer and usually companions with moral manufacturers to do joint Instagram giveaways.

biome joint instagram giveaway

On this instance, Biome collaborated with a material nappy model, Designer Bums—the place each companies supply a $250 present voucher to the winner.

To enter the giveaway, contributors have to faucet on the hyperlink in Biome’s Instagram bio, which is a inventive technique to drive clicks to their on-line retailer. 

Doing joint Instagram giveaways is an efficient technique for growing your prize values and including selection on your followers. We’ve seen examples with as much as 5 companions, all providing distinctive prizes. 

And within the case of Biome, a retailer present voucher is attracting extremely certified leads with a powerful purchaser intent to the web store.

8. Voting contest – @lovito_official

Lovito is a girls’s on-line clothes model and makes use of Instagram voting contests to check totally different trend ranges and improve engagement.

lovito instagtam voting challenge

To enter the competitors, customers have to observe and vote on their favourite sample. Entries are restricted to 1 remark for every participant. 

Working common “vote to win” contests are efficient autos for getting suggestions in your prototypes and ideas whereas additionally boosting the natural attain of your publish.

9. Seasonal giveaway – @elise_della

Elise Della is a mother, mannequin, and cake-maker who makes use of seasonal giveaways to develop her Instagram profile. 

elise della seasonal instagram giveaway

Elise will get into the autumn theme with a photograph of herself in nature and fall leaf emojis within the giveaway caption. 

Individuals can earn an additional 5 bonus factors if they will guess which deal with from the again would be the hottest.


Regardless of being a comparatively small account, this is a superb instance of utilizing a number of Instagram contest strategies to maximise engagement.

10. Wish to win – @rarebeauty

Uncommon Magnificence is a magnificence model based by well-known singer Selena Gomez, they usually run Instagram giveaways the place contributors want to love the publish to enter.

rare beauty instagram giveaway

In accordance with the Instagram scheduling instrument, Later, a like on Instagram is one of 5 engagement factors to spice up the natural attain of your posts. 

A like can also be one of many best actions a person can take, which is why it’s typically grouped with different entry strategies. 

Uncommon Magnificence features a hyperlink within the caption to a giveaway touchdown web page utilizing the SweepWidget contest instrument.

Along with Instagram engagement, a centralized contest touchdown web page permits Uncommon Magnificence to develop its viewers on TikTok and develop its e mail listing on the identical time.

11. Select your prize – @_sixthreezero_

Sixthreezero, a motorcycle store in California, is thought for doing epic Instagram giveaways.

sixthreezero choose your prize giveaway

You’ll be able to submit an entry by downloading the sixthreezero peddling app and logging 2 miles. In case you win, you may select a motorcycle of your alternative from 6 choices.

By giving contributors management over what prize they will win, you improve the will and engagement round your contest marketing campaign. 

On this instance, sixthreezero makes use of Instagram galleries to showcase 6 totally different bikes you can win. Very engaging!

12. Instagram tales contest –

500 million folks use Instagram Tales each day — making it an ideal goal for inventive competitions. 

An IG tales contest is incredible for growing engagement, particularly via shares. 

Deadstock is a sneaker market cellular app and leverages Instagram contests to drive person exercise. 

deadstock instagram stories contest

On this instance, Deadstock’s third entry methodology is to share the giveaway publish in your story and tag 

Personal customers are required to take a screenshot and direct message Deadstock for his or her entry.

Instagram customers are explicit about what they share on their IG tales. By getting that actual property, you’re making certain your model is in entrance of a extremely intimate viewers that’s more likely to convert. 

13. A number of winners – @lukeaashley

Luke A Ashley is a tattoo artist within the UK who faucets into Instagram giveaways to maintain his followers on their toes.

luke ashley multiple instagram winners

Luke does an important job of accelerating the stakes of his contests by providing a number of prizes to his followers. 

On this instance, Luke has a special prize for 1st, 2nd, and third place, bettering the participant’s odds of successful one thing.

To enter, customers have to do is observe Luke’s account and tag three pals. There’s no restrict to what number of occasions you may enter tapping into the viral referral engine of tagging.

14. Remark to win – @vego_garden

Vego Backyard sells raised backyard beds on-line and likes to make use of Instagram giveaways to broaden its attain.

vego_garden comment to win Instagram giveaway

Individuals want to depart a remark ending the sentence, “FALLING in love with,” to enter the competitors. The perfect remark wins—making customers replicate on what they need to say.

Getting extra feedback in your posts is an efficient manner to enhance natural attain on Instagram.

That is additionally one other wonderful instance of a themed seasonal giveaway.

15. Branded hashtag problem – @fabfitfun

FabFitFun is a subscription for quarterly wellness merchandise and loves utilizing Instagram contests to construct their neighborhood of followers.

fabfitfun instagram giveaway

One of many entry strategies for the giveaway consists of added branded hashtag #fabfitfun within the feedback. This helps to get followers aware of the hashtag, and that is the end result:

fabfitfun instagram branded hashtag

A neighborhood of pleased clients now usually use the FabFitFun hashtag. 

fabfirfun user generated content

You’ll be able to replicate this mannequin by making a hashtag on your model or not less than associated to your model. 

Then make your hashtag a needed motion to enter your competitions. 

You may as well use your hashtag in Instagram picture contests to maintain observe of submissions.

16. Rebrand – @above.the.loop

A rebrand is a vital second in your corporation journey, and a giveaway is a incredible methodology to provide your transition an additional push.

ABOVE THE LOOP is a web-based sneaker retailer within the UK. They lately went via a rebrand and took the chance to run an Instagram giveaway to have a good time with followers.

above the loop rebrand instagram giveaway

As you’d count on from a sneaker model, the winner turns into the proprietor of a model new pair of footwear.

Nevertheless, to have a good time the special day, pals tagged by the winner are eligible to obtain a thriller prize. This candy addition raises the stakes of the competitors leading to extra engagement. 

Instagram giveaways FAQs

Q: What can I giveaway on Instagram?

In accordance with Facebook’s policies, so long as you keep away from selling drug and alcohol therapy and playing, you may select nearly any prize on your Instagram giveaway. 

Remember that contests and sweepstakes fall underneath state gaming legal guidelines which implies chances are you’ll have to register along with your native council in case your prize exceeds a sure worth. It’s at all times finest to be on the secure aspect and seek the advice of authorized recommendation in your jurisdiction. 

Q: How do you decide a winner for an Instagram giveaway?

In case you’re operating a contest primarily based on talent, for instance, selecting essentially the most inventive remark or finest picture, then deciding on a winner is at your discretion. 

However when you’re operating a sweepstake the place the competitors is predicated on likelihood, then you definately’d want to pick out a winner at random. You’ll be able to export your Instagram feedback right into a spreadsheet utilizing GetCombot. Or, you can use a social media contest instrument like SweepWidget, which might randomize your entries and select a winner with one click on of a button. 

Q: How do you do a giveaway on Instagram?

Working a profitable Instagram contest comes all the way down to 4 steps: 

  • Set a purpose: what metric do you want to improve on account of this competitors? Is it likes, follows, e mail subscribers, gross sales?
  • Select a prize: choose a prize that’s ideally related to your model and engaging to your viewers.
  • Develop a plan: set your entry strategies, giveaway deadlines, guidelines, and promotion schedule.
  • Choose a winner: select your winner by talent or likelihood and announce the outcomes to your followers.
  • Comply with the principles! You have to be compliant to keep away from any attainable coverage violations. Right here’s a definitive information to Instagram’s contest rules and promotion guidelines.

Ideas for giveaways on Instagram 

Instagram giveaway concepts are plentiful for almost any enterprise in any area of interest. 

Now it is advisable decide what will get your followers excited. Do they like picture contests? A problem? A number of prizes?

Mess around with totally different mixtures to see which method resonates.

And don’t be afraid to vary up your format to re-engage your viewers.

Associated Studying:

Disclosure: This publish comprises affiliate hyperlinks. This implies we could make a small fee when you make a purchase order.

Viral Instagram Giveaway Ideas


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