13 Best Social Media Automation Tools For 2021 (Expert Picks)

Do you wish to save time on social media? In that case, you’ll want the correct social media automation instruments that will help you keep productive.

Social media automation instruments are an effective way to avoid wasting time, enhance effectivity and maximize the ROI of your social media campaigns.

Whether or not you need assistance to handle feedback and interactions, schedule posts, or enhance your general content material technique, there’s a social media automation device on the market for all the things.

On this article, we’ll be taking an in-depth take a look at one of the best social media automation instruments available on the market. We’ll present details about the options, pricing, and all the things in between.

Prepared? Let’s leap into it.

What are one of the best social media automation instruments? Our high 3 picks.

All through the put up, we’ll take an in depth take a look at the 13 finest social media automation instruments out there, however when you don’t have time to learn the entire thing, right here’s a short overview of the highest 3 instruments we suggest for automating social media campaigns:


  • SocialBee – The very best social media scheduling platform that can be utilized to automate your campaigns.
  • Agorapulse – The very best all-in-one social media device with automation options. It additionally contains scheduling, social inbox, social listening, reporting, and extra.
  • Missinglettr – An environment friendly platform for creating social media posts for selling new weblog posts robotically.
  • If these instruments aren’t what you’re searching for, there are tons extra to select from. Take a look at the total checklist under.

    1. SocialBee

    SocialBee is a social media scheduling device that can be utilized to plan and schedule content material for a variety of various platforms.

    The device makes it simple to handle social media campaigns at scale because of its intuitive category-based scheduling system.

    While you schedule a put up, you possibly can assign every put up a particular class that will help you keep on monitor together with your content material. At any time, you should use the scheduler device to pause posts from sure classes, make bulk edits, re-queue posts, and extra.


    You need to use SocialBee to handle your campaigns on Instagram, Fb, Twitter, LinkedIn, Pinterest, and GoogleMyBusiness. You can too use the device to plan your hashtags, create hashtag collections, and preview the posts earlier than they go reside.

    SocialBee is helpful relating to marketing campaign monitoring as properly. You need to use the customized URL and monitoring options to create quick URLs which are optimized for social media, and generate monitoring codes so you possibly can robotically measure interactions together with your social media hyperlinks.

    SocialBee is a superb alternative for bigger firms and businesses because it has some helpful collaboration options. You may arrange completely different workspaces when you handle multiple model, assign customers roles, and arrange automated content material remark and approval workflows.

    Total, SocialBee is an in depth social media administration device that may provide help to to successfully schedule posts and automate elements of your campaigns.

    Pricing: Plans begin from $19/month.

    Learn our SocialBee overview.

    2. Agorapulse

    Agorapulse is an all-in-one social media administration device that’s good for managing all the things from put up scheduling to monitoring and reporting.

    AgoraPulse New Homepage

    It comes with an in depth vary of instruments together with:

    • A social media inbox – handle all your direct messages and feedback from completely different platforms in a single easy-to-use inbox
    • A social media publishing device – Schedule and plan content material. Publish all of your social content material from the identical organized dashboard.
    • A social media monitoring device – Measure model sentiment and keep on monitor of what persons are saying about your model on social media
    • A social media reporting device – Simply generate in-depth stories. Analyze your metrics and optimize your campaigns.

    Along with the entire above, Agorapulse additionally provides some helpful automation options that may make managing your social media campaigns faster and extra environment friendly.

    Relating to content material administration and scheduling, Agorapulse provides options similar to a saved reply function and keyboard shortcuts.

    The social inbox additionally has an automatic moderation assistant that assigns messages to the correct workforce members, and auto archives spam messages and tweets.

    You can too use Agorapulse to automate repeating posts for occasions, re-queue content material, and bulk add CSV content material for posts.

    Agorapulse is the right device for manufacturers operating large-scale social media operations.

    Pricing: Agorapulse has a free plan out there. Paid plans begin from €79/month.

    Learn our Agorapulse overview.

    3. Missinglettr

    Missinglettr is a social media platform with superior drip marketing campaign options. The device is designed to robotically detect once you’ve posted content material to your chosen medium, be {that a} weblog or perhaps a YouTube video.

    Missinglettr New Homepage

    The device will then collect the knowledge in an intuitive dashboard which can be utilized to arrange automated drip campaigns on social media.

    This device is the right alternative for bloggers and web site house owners which are eager to push their posts on social media however don’t have the time to dedicate to a full-scale advertising marketing campaign.

    Along with the drip options, MissingLetter additionally has a Curate function, that may assist to automate elements of the put up creation course of, by pulling blogs, movies, and different media from across the internet that your viewers will probably be all in favour of.

    You may then use this to create recent and interesting posts to your social media accounts. You can too use this device to attach with influencers in your area of interest and get your personal content material shared across the internet.

    Not solely does Missinglettr provide some nice automation options, however it additionally comes full with a strong content material calendar. It’s an all-in-one calendar that may provide help to to schedule and publish posts and handle your automations, all from one dashboard.

    You can too use the calendar to handle your automated drip campaigns and hold monitor of how your posts are break up between the completely different social channels.

    Pricing: Missinglettr has a free plan out there. Paid plans begin from $19/month.

    Learn our Missinglettr overview.

    4. PromoRepublic

    PromoRepublic is a social media automation device designed to assist companies handle a whole bunch, to 1000’s of social pages all at one time. They provide 3 completely different options for different-sized companies from small companies to mid-sized businesses and enterprises.

    PromoRepublic Homepage

    PromoRepublic has a variety of automation options that may assist scale back the load for social media advertising groups, similar to:

    • Auto reposting of high-performing content material – If you happen to had a put up that carried out significantly properly, you should use PromoRepublic to robotically repost the content material at a later date to extend engagement.
    • Content material approval workflows – If you happen to’re working with a variety of manufacturers and completely different businesses, you possibly can arrange automated workflows to make sure that everyone seems to be proud of the content material earlier than it’s printed.
    • Sensible automated posting – Schedule posts from a curated database to be printed on the good time to your viewers.

    Among the best options of PromoRepublic is the collection of ready-to-use content material out there for small companies.

    If you wish to populate your social profiles, however you don’t have time to dedicate to creating social media content material, you possibly can select from a collection of PromoRepublic’s broad collection of industry-relevant content material to maintain your followers engaged and enhance your status.

    Total, it’s an awesome alternative for small companies or bigger enterprises that wish to streamline their processes.

    Pricing: Plans begin from $9/month.

    5. Sendible

    Sendible is a social media device that gives an in depth unified dashboard for managing and automating all your social media accounts. It’s an all-in-one device that may provide help to to handle all the things from posting and scheduling to model monitoring, monitoring, and analytics.

    Sendible New Homepage

    Relating to automation, Sendible has a variety of nice options that may assist your workforce to work extra effectively and productively relating to social media.

    Sendible permits you to arrange automated approval processes for social media posts, so nothing ever will get posted earlier than it’s been checked by the correct folks. Sendible additionally features a bulk scheduling function, making it simple to plan batches of content material and scale back the workload for social media managers.

    Along with automation, Sendible additionally provides a variety of instruments that may provide help to to optimize your social media campaigns.

    Sendible contains intensive monitoring options that may help you monitor each facet of your campaigns, in addition to a strong social media listening device that may be certain that no remark about your companies is ever missed, and you may keep updated with what persons are saying about your manufacturers throughout all platforms. You can too create in-depth stories to your workforce and shoppers in only a few clicks.

    Pricing: Plans begin from $29/month.

    Learn our Sendible overview.

    6. Pallyy

    Pallyy is a social media platform that’s good for managing visible content material campaigns. Though Pallyy can be utilized to schedule for a variety of social media platforms, it’s finest suited to Instagram entrepreneurs and has some intensive automation options that may assist streamline your Instagram workflows.

    Pallyy New Homepage

    You need to use the consumer options to robotically ship content material to your shoppers earlier than its posted for them to offer suggestions. You can too use the Pallyy content material planning instruments to seek for user-generated content material to repost with the intention to save time on content material manufacturing.

    Not like most of the choices on this checklist, Pallyy is obtainable on cell units, that means you possibly can keep on high of your Instagram advertising and social media scheduling on the go, making it good for busy folks.

    Additionally, when you’re working with a variety of shoppers, and you’ve got loads of content material to add, Pallyy provides a bulk importing function that may make scheduling giant campaigns a lot simpler, and sooner.

    Total, Pallyy is a superb device to make use of for Instagram advertising, and its visible editor and consumer options make it an awesome alternative for freelance social media managers, and small businesses.

    Pricing: Pallyy has a free plan out there. Paid plans begin from $15/month.

    7. Audiense Join

    Audiense Join is one of the best devoted Twitter advertising platform available on the market. Their Join device is designed to make advertising utilizing Twitter simpler and extra environment friendly.

    Audiense Connect Homepage

    With Audiense Join you possibly can keep organized with the assistance of automated direct messaging chatbots and superior monitoring and listening options. In only a few clicks, you possibly can design and deploy your personal Twitter messaging chatbot that may deal with repetitive duties similar to responding to frequent queries and managing opt-ins, and extra.

    You can too use Audiense Join to investigate and optimize your Twitter campaigns. With the assistance of automation options like filtering, following and unfollowing, feed group lists, and extra, it’s simpler than ever to handle large-scale Twitter advertising campaigns.

    You can too use the reporting, analytics, and competitor comparability options to make it possible for your campaigns are one of the best they’ll presumably be.

    Relating to social media advertising, most platforms concentrate on offering options that concentrate on all the key social media shops. Nevertheless, Audiense Join focuses solely on Twitter, that means you should use this device to create extra superior and efficient campaigns.

    Pricing: Audiense Join provides a restricted free plan. Paid plans that embody all of the Twitter advertising options begin from $79/month.

    8. NapoleonCat

    NapoleonCat is a social media device that gives an in depth vary of automation options.

    NapoleonCat Homepage

    If you happen to’re eager to arrange extremely automated cross-platform campaigns, that is the device for you. A number of the predominant automation options that NapoleonCat embody:

    • Social customer support – Filter and robotically reply to generic messages and feedback on paid and natural content material on Fb and Instagram. You can too arrange automated redirection in order that messages attain the correct workforce members for the job.
    • Social gross sales – Automated advert moderation options in addition to organising auto-responses for pre and post-purchase questions
    • Teamwork – Arrange automated workflows and notification techniques to assist your entire workforce keep within the loop of what’s occurring in your social media channels
    • Analytics and reporting – Arrange automated report technology and supply for particular recipients

    Along with all this, NapoleonCat is full with a strong scheduling device that permits you to schedule and auto-post social media content material out of your Mac or PC. So, when you want a dependable scheduler that permits you to handle all your social media content material in a single place, that is simply the ticket.

    Total, that is the right resolution for busy groups that usually run paid or natural advert campaigns on social networks like Fb and Instagram.

    Pricing: Plans begin from $21/month.

    9. Sprout Social

    Sprout Social is an in depth social media advertising platform that comes packed stuffed with automation options.

    Sprout Social Homepage

    The platform contains all the things you’d count on from a social media advertising resolution, similar to scheduling and publishing options, analytics, and extra. Nevertheless, relating to automation it actually stands out from the gang. A number of the most helpful automation options it contains are:

    • Bot builder – Design and deploy chatbots to automate buyer interactions on platforms like Twitter and Fb
    • Automated scheduling – Schedule your put up to be robotically printed at occasions when engagement charges are highest
    • Message prioritization – Mechanically categorize and manage each message that hits your inbox to remain on high of your social media communications.

    Along with the automation options above, Sprout Social additionally provides a strong social media listening device that may provide help to hold your finger on the heart beat relating to model sentiment. All in all, it’s an awesome resolution for optimizing and automating your social media advertising efforts.

    Pricing: Plans begin from $89/month/consumer for five social profiles.

    Learn our Sprout Social overview.

    10. StoryChief

    StoryChief is a full-featured multi-channel advertising platform with some highly effective social media administration and automation options.

    Storychief New Homepage

    The device will help you to handle all the things from social media campaigns to website positioning copywriting and extra. By way of automation, StoryChief provides a variety of helpful options similar to automated publishing to all of your social channels and CRMs and content material approval workflows.

    StoryChief additionally offers you entry to a helpful content material calendar that you should use to plan social media content material, weblog posts, and extra, all from one unified dashboard.

    Total, StoryChief is a superb resolution for companies which are planning to incorporate a variety of channels together with social media of their content material advertising technique.

    Pricing: Plans begin from $100/month.

    11. ContentCal

    ContentCal is a social media and content material planning device with highly effective in-built automation options.

    ContentCal Homepage

    You need to use it to plan your campaigns, schedule posts, construct content material calendars, collaborate together with your workforce, and far more.

    Keep away from bottlenecks, decrease communication, and save time by organising approval workflows to your workforce. All you need to do is assign consumer roles to your workforce members in order that every time a ‘Creator’ is completed engaged on content material, the ‘Approver’ robotically receives a notification telling them it’s awaiting their approval.

    If you happen to’d want to have a number of phases of approval, you possibly can add extra steps to the workflow inside ContentCal. That is actually useful for bigger businesses that handle the social accounts of a number of manufacturers and have extra advanced operations.

    ContentCal additionally offers highly effective auto-publishing instruments. You need to use the scheduling function to robotically publish to completely different social platforms at your chosen occasions and dates, and create reporting schedules to export stories robotically every month.

    Pricing: ContentCal plans begin from $30 monthly. You can too join a 14-day trial (no bank card required).

    12. IFTTT

    IFTTT stands for If This, Then That. It’s a revolutionary automation device that makes it simple for anybody to create automated routines wherever and in all places.

    IFTTT Homepage

    It really works by permitting you to allow or create automations known as ‘applets’ utilizing conditional logic, triggers, and actions. It sounds sophisticated, however it isn’t – IFTTT makes it tremendous easy. If X occurs, IFTTT will robotically do Y. All you need to do is specify what X and Y are.

    It’s an extremely versatile device and the chances are nearly limitless. There are various methods you possibly can leverage these automations in your social technique, for instance:

    • Tweet your Instagrams as native photographs on Twitter
    • Mechanically share a hyperlink to your social channels alongside a particular message once you add a brand new video to YouTube
    • Sync all of your new Instagram posts – or these with a particular hashtag – to your Pinterest board
    • Mechanically Tweet out breaking information when there’s a brand new put up in a sure RSS feed
    • Mechanically Tweet out once you begin streaming on Twitch to inform your followers that you simply’re reside.
    • Get automated notifications when a particular Reddit consumer makes a put up

    I may go on, however I gained’t. There are additionally different use instances apart from social automations. For instance, you can too use IFTTT to take your sensible house to the following stage.

    You might arrange applets to robotically modify the thermostat based mostly on the newest climate report, or to robotically flip in your safety techniques once you depart. Cool, huh?

    Pricing: IFTTT has a forever-free plan, restricted to three customized Applets. IFTTT Professional prices simply $3.33 and comes with limitless Applet creation. Developer, Workforce, and Enterprise plans are additionally out there.

    13. Brand24

    Brand24 is a social media monitoring device that may provide help to to measure and preserve your model’s on-line status.


    Brand24 offers you with instruments that allow you to ‘hear in’ on conversations persons are having about your model throughout the social media panorama.

    When anybody posts a social remark that features your model identify, Brand24 will robotically discover and analyze it. The automated sentiment evaluation instruments use AI-powered algorithms to investigate the context across the model point out and decide whether or not what the writer is saying about you is optimistic, unfavourable, or impartial, after which categorize it accordingly.

    For instance, in case your model point out seems alongside ‘unfavourable’ phrases like ‘hate’ or ‘dangerous’, it might categorize the sentiment as unfavourable. If it seems alongside phrases like ‘love’ or ‘nice’, it’s most certainly a optimistic remark.

    Think about how lengthy it could take to do all that your self, manually? You’d need to seek for model mentions on all of the completely different social platforms your self, analyze what every consumer was saying, and decide whether or not it was optimistic, unfavourable, or impartial – it’d take without end.

    Luckily, the automated algorithm does all this for you at scale immediately, permitting you to get an summary of the final sentiment in direction of your model at a look.

    Brand24 may offer you notifications everytime you obtain a unfavourable point out. That is useful because it allows you to rapidly reply to unfavourable feedback and complaints earlier than they achieve traction, thus mitigating injury to your on-line status.

    Pricing: Plans begin at $49 monthly and a 14-day free trial is obtainable (no bank card required).

    Learn our Brand24 overview.

    Why do you have to automate your social media campaigns?

    Managing a social media presence is extraordinarily time consuming. You may’t at all times be energetic in your social media channels concurrently your viewers.

    However with social media advertising automation, you possibly can guarantee that you’re at all times seen to your viewers. You may develop your viewers and execute in your social media technique whereas engaged on different duties.

    What’s a social media automation device?

    With a purpose to use social media automation, you’ll need software program or a device that will help you. As a substitute of manually signing into your social accounts and publishing content material at a particular time, you’d schedule the content material forward of time and it could be printed robotically.

    Nevertheless, you possibly can automate greater than the publishing of social media content material. For instance, automation can be utilized for model monitoring, content material curation, remark moderation, reporting, analytics, and extra.

    How do I automate social media free of charge?

    There are a selection of social media automation instruments that provide free accounts. For instance, Pallyy, Agorapulse, Audiense, and Missinglettr can all be used to automate social media free of charge.

    Nevertheless, free social media instruments will naturally have limitations. To keep away from these limitations, you’ll need to improve to a premium account.

    How do I arrange automated social media posts?

    To automate the publishing of your social media content material, you’ll need entry to a social media scheduler similar to SocialBee. You merely create a schedule, then add the content material you want to be shared.

    This content material will then be shared robotically at intervals of your selecting. Alternatively, you possibly can select so as to add an RSS feed to robotically promote content material to your social media accounts.

    Selecting one of the best social automation device for what you are promoting

    When selecting a social media automation device, it’s necessary to consider precisely what what you are promoting will use it for.

    You need to take into account which social media platforms you might be focusing on together with your campaigns and your finances when selecting an possibility. If you happen to’re undecided which one to decide on, you possibly can’t go flawed with one in every of our high 3 picks:

    • SocialBee – The very best social media automation device general.
    • Agorapulse – The proper all-in-one resolution for companies operating large-scale social media campaigns.
    • Missinglettr – A useful gizmo that may provide help to generate social media campaigns robotically based mostly on weblog posts.

    Eager to be taught extra about social media instruments that may assist enhance your technique? Take a look at a few of our different articles together with The 12 Best Social Media Monitoring Tools: Social Listening Made Straightforward and What Is The Best Social Media Inbox Software? (5 Tools To Save You Time).

    Disclosure: This put up comprises affiliate hyperlinks. This implies we could make a small fee when you make a purchase order.

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