12 Best Social Media Management Tools Compared (2021 Edition)

Are you searching for one of the best social media administration software program to develop your on-line presence?

Perhaps you want a greater manner of managing a number of social media profiles with out losing time, or maybe you want an answer constructed with groups in thoughts.

Regardless of the scenario – you’re going to want the fitting instruments and software program that can assist you.

On this submit, we’re breaking down one of the best social media administration instruments to level-up your social media technique.

Prepared? Let’s get began:

One of the best social media administration instruments & software program – abstract

We’ll begin off with a fast abstract of every instrument. Then, I’ll speak you thru each in additional element.

And keep in mind: all of those social media administration platforms both provide free trials or restricted free plans. Click on the hyperlinks beneath and join an account if you wish to strive them for your self.

  • Agorapulse – Best all-in-one social media administration instrument total. Ultimate for companies. Contains social inbox, scheduling, reporting, and social listening. Free plan accessible.
  • Sendible – One other nice all-in-one social media administration platform. Ultimate for solopreneurs and freelancers. Sturdy scheduling performance and social inbox included.
  • NapoleonCat – Best all-in-one social media administration instrument for customer support groups. Contains scheduling, reporting, and a strong social inbox with built-in automation guidelines to save lots of you time.
  • SocialBee – Best devoted social media scheduling instrument. Ultimate for busy groups.
  • Pallyy – Best social media advertising and marketing instrument for Instagram and extremely inexpensive. Contains scheduling, analytics, remark administration, and IG bio hyperlink instrument.
  • Iconosquare – Best for social media analytics. Contains publishing/scheduling for Fb, Twitter, and Instagram. Fundamental social inbox is obtainable for Instagram solely.
  • PromoRepublic – Glorious social media calendar & scheduling instrument with built-in template library. Enterprise accounts embrace a social inbox.
  • Crowdfire – Best all-in-one social media administration app for affordability.
  • ContentCal – Social media scheduling & planning platform designed for content material entrepreneurs. Analytics and social inbox accessible as non-obligatory add-ons.
  • Sprout Social – Highly effective all-in-one social media administration instrument that’s priced for bigger companies.
  • TweetDeck – Best free social media administration instrument. Solely helps Twitter.
  • Hootsuite – One other strong social media administration instrument. Much more costly than it was once although.
  • 1. Agorapulse

    Agorapulse is without doubt one of the greatest social media administration instruments total. It supplies all the important thing performance you want in a single user-friendly interface. It really works nice for people and groups alike. And in case you’re not prepared to speculate right away, it even affords a restricted free plan.

    For those who’re searching for a full-featured social media administration instrument to switch your whole stack, there’s no more sensible choice.

    Except for providing you with entry to highly effective publishing instruments (together with bulk scheduling, submit classes, labeled content material, automated rescheduling, and extra), Agorapulse additionally affords:

    • Highly effective unified social inbox. Monitor all of your communications with social media customers throughout platforms in a single unified inbox. Robotically apply labels and assign conversations to particular group member roles and make use of saved replies to save lots of time.
    • Social listening. Limitless social listening searches allow social media managers to observe key conversations and uncover insights about their model.
    • Collaboration instruments. Agorapulse is without doubt one of the greatest instruments for companies and groups because it’s jam-packed with helpful collaboration instruments. You’ll be able to assign group member roles, delegate duties, share inner notes, and extra.

    Plus full analytics and reporting capabilities, quick assist, and rather more!

    Supported social media networks: Fb, Twitter, Instagram, Google My Enterprise (on Professional plans and above), LinkedIn, and YouTube.

    Key options: 

    • Social inbox with automation guidelines
    • Scheduling + publishing
    • Analytics + reporting
    • Social listening
    • Workforce administration + workflows
    • Cellular app

    Pricing: Agorapulse affords a Free plan that features primary options, as much as 3 social profiles, and 1 person. If you wish to unlock premium options and extra profiles or customers, you’ll have to improve to a paid plan, which begins from $79/month. 

    You may as well check out all the things included within the paid plans free of charge with a 30-day free trial.

    2. Sendible

    Sendible is a superb all-around social media administration platform that features sturdy scheduling performance, a social inbox, and extra.

    Sendible New Homepage

    If you’d like the identical options as Agorapulse, however at a extra enticing value level, Sendible is without doubt one of the greatest social media administration instruments accessible.

    Not like Agorapulse, Sendible affords a Creator plan particularly constructed for creators and solopreneurs. It’s extra inexpensive than Agorapulse’s entry-level paid plan, which is constructed for small companies. 

    As such, Sendible is considered one of our high suggestions for freelancers, bloggers, coaches, influencers, and different impartial creators. Specifically, we actually like Sendible’s built-in social media scheduler, one-click stories, and Content material Solutions characteristic.

    As a result of the assorted all-in-one social media administration platforms in the marketplace are usually very comparable, we additionally used Sendible’s reside chat assist characteristic to ask their gross sales reps if there was something specifically that made Sendible stand out from the competitors. 

    Right here’s what they stated made Sendible completely different:

    “Our reporting suite is the foremost promoting level with it being so complete!

    Additionally, the flexibility to customise posts relying on which social community you’re posting them to [is something other platforms don’t offer]”

    Additionally they get bonus factors for speedy assist – they responded to our question inside 10 minutes!

    Supported social media networks: Fb, Twitter, Instagram, LinkedIn, and Google My Enterprise.

    Key options: 

    • Social inbox with automation guidelines
    • Scheduling + publishing
    • Analytics + reporting
    • Social listening
    • Content material curation
    • Workforce administration + workflows.
    • Cellular app

    Pricing: Sadly, Sendible doesn’t provide a free plan. Nevertheless, you strive Sendible free of charge for 14 days.

    The Creator plan begins from $29/month (restricted to 1 person and 6 social profiles). If you wish to add extra customers and social profiles, higher-priced plans appropriate for bigger groups and companies can be found from $89/month.

    3. NapoleonCat

    NapoleonCat is an entire set of social media administration instruments for impartial, agency-based, and in-house social media professionals. Because of its built-in automation guidelines, it’s particularly helpful for customer support groups.

    NapoleonCat Homepage

    NapoleonCat’s social inbox makes it straightforward to handle interactions throughout all your social media accounts. That features feedback, messages, critiques, and so on.

    The auto-moderation characteristic will allow you to save time managing repetitive questions, spam, or inappropriate content material. And it’ll allow you to drive engagement if you’re not working in your profiles.

    You additionally get entry to a strong scheduler that helps hottest social media platforms. And your posts could be tailor-made to every social community permitting you to tag a location on Instagram, for instance. Then, all of those posts are displayed on a cross-platform calendar.

    NapoleonCat additionally consists of social media analytics and reporting. This lets you create customized stories that spotlight key metrics. Report scheduling can also be accessible.

    Supported social media networks: Fb, Instagram, Messenger, Twitter, LinkedIn, YouTube, and GoogleMyBusiness.

    Key options: 

    • Social inbox with automation guidelines
    • Scheduling + publishing
    • Analytics
    • Workforce administration + workflows


    Plans begin at $27 per person/month or $21 per person/month when paid yearly. Plans could be tailor-made to the variety of social profiles and group members you want. You’ll be able to join a 14-day free trial.

    4. SocialBee

    SocialBee is one of the best devoted social media scheduling platform that we’ve examined to date. 

    SocialBee Homepage Image

    It isn’t a real all-in-one platform like Agorapulse or Sendible because it doesn’t have fairly as broad a characteristic set and is lacking some key options like social listening, however its scheduling instruments are nearly as good because it will get. It really works like this: 

    First, you create your content material in SocialBee’s superior submit editor. Right here, you’ll be able to choose all of the social profiles you wish to submit your content material to. You may as well customise the content material for every profile utilizing submit variations. For instance, you would possibly wish to change the hashtags in your caption for various platforms.

    You may as well set your posts to run out at a sure date (helpful for time-sensitive content material) or after a sure variety of shares (for giveaways and contests). If you wish to recycle your content material, you’ll be able to set it to re-queue after posting.

    Social content material could be organized into completely different classes, which might help you to be sure to’re posting a very good mixture of various kinds of content material. You may as well import content material via the majority import characteristic, Zapier, or RSS feeds.

    When you’ve arrange your content material, you’ll be able to schedule it. You need to use a pre-set schedule setup primarily based on greatest practices or alternatively, set your personal posting occasions from scratch. The calendar view offers you a transparent image of what you’ll be posting and when.

    On the Analytics web page, you’ll be able to measure your SMM marketing campaign efficiency and maintain observe of necessary metrics like profile development, top-performing posts, engagement figures (likes, feedback, shares, and so on.), and extra.

    You may as well use SocialBee to create customized quick URLs and observe hyperlink efficiency via customizable UTM settings. 

    Supported social media networks: Fb, Twitter, Instagram, LinkedIn, Pinterest, Google My Enterprise, and TikTok.

    Key options: 

    • Social scheduling primarily based on content material libraries
    • Social media analytics
    • Integrations with exterior content material curation platforms (Quuu, Pocket, and so on.)
    • Devoted workspaces for every model
    • Customers, roles, and content material approval workflows
    • Performed-for-you social media administration

    Pricing: SocialBee affords numerous paid plans for companies, companies, and particular person creators. Their most inexpensive plan begins from $13.30/month. Company plans begin from $79/month.

    You’ll be able to strive SocialBee out with a 14-day free trial.

    5. Pallyy

    Pallyy is without doubt one of the most inexpensive social media administration instruments you’ll discover. And it’s significantly nicely suited to these centered on Instagram advertising and marketing.

    Pallyy New Homepage

    There’s a beneficiant free plan and a cheap premium plan. However regardless of the low value level, it comes with loads of highly effective options.

    You need to use it to schedule posts to standard social networks out of your desktop, cell, or iPad, curate or create gorgeous content material within the built-in Canva editor, reply on to Instagram feedback contained in the app, create a customized touchdown web page, generate bio hyperlinks so as to add to your Insta profile, maintain observe of analytics, and extra.

    It additionally has among the finest person interfaces we’ve seen. It’s tremendous user-friendly and intuitive and the scheduling calendar appears to be like nice. It lays out all of your content material for the following month (or week, relying in your settings) for you, with thumbnail previews.

    The drag and drop editor is ready up so as to visually plan your complete Instagram feed without delay, then bulk sync it to your calendar prepared for publishing. 

    That is actually helpful for Instagram, as manufacturers and creators usually purpose to ensure their Insta-feed works collectively holistically, with the identical themes and coloration palette used all through.

    When scheduling your posts, it’s also possible to schedule the primary remark in an effort to maintain hashtags separate out of your caption.

    Supported social media networks: Instagram, Fb, Twitter, LinkedIn, Google My Enterprise, and Pinterest.

    Key options:

    • Social scheduling that’s optimized for sharing visible content material
    • Hyperlink in bio instrument (grid + hyperlinks/buttons)
    • Remark administration (IG solely)
    • Analytics and reporting (IG solely)
    • Content material curation (IG solely)

    Pricing: There’s a free plan that provides restricted entry to scheduling and analytics performance. 

    The premium plan begins from $15/month and consists of entry to all options. Value will increase primarily based on the variety of social profiles you want. A reduction is utilized past 5 social teams and that low cost scales. 

    The premium plan consists of limitless group member accounts, which makes the platform very inexpensive for freelancers and companies.

    6. Iconosquare

    Iconosquare is an all-in-one social media platform greatest identified for its main analytics and reporting capabilities.

    Iconosquare Homepage

    It consists of widespread social media administration software program options together with publishing/scheduling instruments for all the foremost platforms, a social listening instrument, and a social inbox (for Instagram solely).

    Nevertheless, the place it actually stands out is in its analytics and reporting options. It offers you entry to a ton of information about your campaigns and visualizes the metrics which are most necessary to you in graphs in your custom-made dashboard.

    It additionally supplies you with business benchmarks for over 100 industries so you’ll be able to see whether or not you’re performing beneath, at, or above the anticipated customary in your area of interest.

    And the automated reporting characteristic means all of those insights could be delivered straight to your inbox or your shoppers at common intervals.

    At any time when a person on Instagram mentions your model (or your opponents), you could find out about it utilizing the Conversations characteristic. Conversations offer you an concept of brand name sentiment and lets you higher handle your model status by shortly responding to necessary feedback.

    The Iconosquare scheduling instrument additionally consists of some highly effective options like geolocations, greatest time to submit suggestions, a primary remark scheduler, person tagging, an Instagram feed preview, and extra.

    For those who’re working as a part of a group, it’s also possible to now submit posts created on Iconosquare for approvals to different group members or to your shoppers for simple collaboration.

    Supported social media networks: Instagram, Fb, Twitter, LinkedIn, and TikTok. Not all options can be found for all networks. For instance, solely analytics is supported for TikTok and LinkedIn.

    Key options: 

    • Conversations characteristic for social listening
    • In-depth analytics
    • Automated reporting
    • Customized dashboards
    • Trade benchmarks
    • Publish approval and collaborations
    • Highly effective scheduler

    Pricing: Iconosquare plans begin at $49 per 30 days. A free 14-day trial (no bank card required) can also be accessible.

    Learn our Iconosquare evaluation.

    7. PromoRepublic

    PromoRepublic is a social media calendar and scheduling instrument that comes with an built-in template library, plus a social inbox for enterprise clients.

    PromoRepublic Homepage

    The built-in template library is a implausible time-saving characteristic. It consists of over 50,000 social media submit templates, all of which look nice and are simply customizable. 

    One other time-saving characteristic we appreciated is the content material suggestion library, which acts as a repository of media recordsdata like photographs and gifs suited to your business. You may as well customise the graphics you propose on utilizing in your posts throughout the PromoRepublic dashboard. No want to make use of exterior graphic design instruments.

    The social calendar instrument is just like most different platforms on this checklist. It options an intuitive interface that you should use to schedule posts forward of time throughout platforms. 

    PromoRepublic additionally consists of analytics and reporting that can assist you analyze your marketing campaign efficiency and visualize necessary metrics. 

    Supported social media networks: Fb, Instagram, LinkedIn, and Twitter. Pinterest and Google My Enterprise solely on Professional plans and above.

    Key options: 

    • Highly effective publishing and scheduling instruments
    • Publish recycling
    • Cellular app
    • Customizable submit templates
    • Content material curation
    • Visible editor
    • Analytics and reporting
    • Social inbox (Professional plans and above solely)
    • Workforce and shopper collaboration instruments

    Pricing: The Solo plan is obtainable for $9/month, nevertheless it’s very restricted. For many customers, we’d suggest the Professional plan, which begins from $39/month. Plans appropriate for companies begin from $75/month. A free 14-day trial is obtainable.

    8. Crowdfire

    Crowdfire is without doubt one of the hottest and inexpensive social media administration instruments round. It’s utilized by over 19 million creators and companies and has one of the beneficiant free plans in the marketplace.

    Crowdfire Homepage

    It comes with all the same old options you’d count on from an SMM resolution, together with scheduling/publishing instruments, analytics, and model point out monitoring. 

    In all probability the best factor about Crowdfire, although, is its content material curation options. For instance, the progressive Article Advice instrument will robotically curate one of the best content material on the web primarily based on the matters you’re concerned with. 

    Then, it’ll offer you a pool of related articles you can share in your social accounts in a number of clicks. This helps make it simpler to create recent content material daily. The content material you share is even robotically tailor-made for every social platform.

    You may as well curate photographs for Instagram and Pinterest, content material from your personal weblog or web site, and even get hashtag suggestions.

    You’ll be able to pre-schedule all of your posts upfront and publish them at advisable occasions, or at some other time you select. Plus, you’ll be able to customise your posts for all of your social profiles simply with out having to craft separate posts for every community from scratch.

    Supported social media networks: Twitter, Fb, LinkedIn, and Instagram. Pinterest is supported on all plans besides the Free plan.

    Key options:

    • Scheduling and publishing 
    • Content material curation
    • Autotailored posts
    • Monitor model mentions
    • Social analytics

    Pricing: Crowdfire affords a Free plan for as much as 3 accounts. You’ll be able to schedule 10 posts per account and solely get entry to primary options.

    To unlock extra options or schedule extra posts, you’ll have to improve. Paid plans begin from $7.48 per 30 days.

    9. ContentCal

    ContentCal, is without doubt one of the greatest social media administration instruments, that at its core is a purpose-built instrument for content material advertising and marketing groups.

    ContentCal Homepage

    You need to use the calendar instrument to schedule social media posts throughout all of the platforms you’re lively on, plus weblog content material, press releases, and extra.

    It has a set of cutting-edge options designed that can assist you to construct higher campaigns in much less time. For instance, they’ve applied a man-made intelligence-powered content material generator that may robotically create content material for you primarily based on key phrases and personas, thus saving you a ton of time.

    The Interact characteristic lets you construct higher buyer relationships, handle conversations, and collaborate together with your group, whereas the non-obligatory analytics add-on means that you can dive into the info behind your content material and use it to tell your technique.

    Supported social media networks: Fb, Twitter, Instagram, LinkedIn, and Google My Enterprise.

    Key options: 

    • Publishing instruments
    • Cross-platform content material administration
    • AI-powered content material generator
    • Direct scheduling
    • Class tags
    • Person permissions
    • Analytics and Social Inbox (choice addons)

    Pricing: The Necessities plan is appropriate for people and prices $30/month. Groups and companies that want extra superior options and further customers/profiles can contact ContentCal for a quote.

    10. Sprout Social

    Sprout Social is a strong all-in-one social media administration platform that’s greatest suited to massive companies and enterprise clients.

    Sprout Social Homepage

    As an enterprise-level instrument, it doesn’t come low-cost, nevertheless it consists of a few of the most superior social media options in the marketplace.

    The visible content material calendar is nice, particularly for image-based platforms like Pinterest and Instagram. The built-in multimedia library lets you discover inspiration and pictures to make use of in your posts from throughout the app to save lots of time.

    Highly effective engagement instruments convey collectively messages you’ve obtained throughout all of your social accounts in a single place. The unified inbox is nice for bigger groups and makes it straightforward to assign conversations and reply to your followers at scale.

    You may as well visualize key metrics via the analytics characteristic and create stories on your shoppers with ease, pay attention to model mentions, and do all the things else you must do to handle your social campaigns.

    Supported social media networks: Twitter, Instagram, Fb, LinkedIn, and Pinterest.

    Key options: 

    • Unified social inbox
    • Publishing and scheduling instruments
    • Content material calendar
    • Evaluation administration
    • Key phrase monitoring
    • CRM instruments
    • Superior reporting
    • Paid promotion instruments for Fb posts

    Pricing: Plans begin from $89/month per person. You can begin by attempting out their free trial for 30 days.

    11. TweetDeck

    TweetDeck is a free social media administration instrument for Twitter solely. It gained’t assist with some other platforms, however in case you’re primarily specializing in Twitter advertising and marketing and also you’re on a decent funds, it’s an amazing instrument so as to add to your advertising and marketing stack.


    Anybody with a Twitter account will get entry free of charge with out the necessity to enroll in an account since it’s included into the platform itself. You need to use it to handle a number of Twitter accounts without delay, schedule Tweets, and maintain observe of the newest trending content material and hashtags.

    The interface is cut up into three customizable columns (or ‘decks’). You’ll be able to change these columns to point out the content material that’s most necessary to you. For instance, you would possibly select to have a column to point out your newest notifications, mentions, or messages. 

    There are a ton of column varieties to select from, together with a Trending column (which reveals standard hashtags and trending information tales internationally that day), Assortment column (which reveals a timeline of Tweets that you simply’ve curated), Exercise column, Scheduled column, and extra.

    You’ll be able to add a number of accounts to TweetDeck so that you don’t should continually change between them. When you’ve linked them, you’ll be able to handle them multi function place and examine a number of timelines side-by-side.

    You’ll be able to Tweet instantly from TweetDeck or use its highly effective suite of instruments to schedule Tweets for future posting, construct Tweet collections, and extra. 

    You’ll be able to even achieve perception into model sentiment utilizing its search characteristic. Simply seek for your model title or any key phrase alongside a cheerful or unhappy emoji, and it’ll convey up unfavourable or constructive feedback about that key phrase.

    Supported social media networks: Twitter.

    Key options: 

    • Join and handle a number of accounts
    • Highly effective search characteristic to uncover insights
    • Tendencies deck 
    • View and handle messages, mentions, and notification
    • Publish and schedule Tweets
    • Curate Tweet collections

    Pricing: TweetDeck is totally free endlessly so it’s an amazing various in case you aren’t able to put money into a paid instrument simply but.

    12. Hootsuite

    Hootsuite is without doubt one of the most lengthy standing social media administration instruments round – and one of the costly. It’s utilized by a few of the largest manufacturers together with 800 Fortune 1000 corporations.

    hootsuite homepage

    As an all-in-one resolution, it consists of most options you must handle your social campaigns, together with publishing, insights, scheduling, and group collaboration instruments.

    The content material calendar is very easy to make use of. Except for scheduling and publishing content material, it’s also possible to handle all of your buyer communications within the platform, together with all main social platforms plus SMS, WhatsApp, LiveChat, and apps. 

    Strong insights make it straightforward to identify and analyze developments in real-time and monitor engagement throughout your posts and social channels, whereas model safety options assist to make sure you’re absolutely compliant with related rules and mitigate safety dangers.

    Hootsuite may allow you to to handle, optimize, and observe the efficiency of your social advert campaigns.

    You may as well reply to messages and mentions through social streams. They’re very customizable and extra akin to what you’ll expertise with Fb’s Newsfeed. 

    Nevertheless, social streams aren’t environment friendly and we discovered that we missed plenty of messages from followers once we used them. This is the reason we opted for a instrument that features a social media inbox.

    Supported social media networks: Instagram, Fb, Twitter, YouTube, LinkedIn, and Pinterest.

    Key options: 

    • Highly effective scheduler
    • Social streams
    • In depth integrations
    • Strong analytics
    • Advert administration
    • Workforce administration and collaboration (on Workforce plan and above)

    Pricing: Plans begin from $49/month and a free 30-day trial is obtainable.

    Which social media administration instrument is for you?

    As you’ll be able to see, there are many social media administration instruments on the market that may allow you to to raised handle your social media accounts. One of the best social media administration software program for you’ll rely in your wants and targets.

    To assist slender down your choices, the primary questions it is best to ask your self are:

  • What’s it that you simply’re hoping the instrument will allow you to to realize?
  • What social media platforms will you be working with?
  • Do you want an all-in-one platform or would you favor to combine it with the remainder of your present stack?
  • As soon as you realize all that, you’ll be able to select one thing that matches the invoice. 

    For instance, in case you simply desire a technique to schedule social posts upfront and don’t want some other bells and whistles, it is best to go for a devoted social media scheduling instrument like SocialBee.

    If you wish to lower your expenses and keep away from utilizing a great deal of completely different instruments, you’ll most likely want an all-in-one social media administration instrument. In that case, Sendible and Agorapulse are your greatest choices. 

    Of the 2, Sendible has barely stronger scheduling performance however a extra convoluted person interface. Agorapulse has the higher social inbox and group collaboration instruments however its entry-level plan is costlier. 

    For those who’re primarily specializing in Instagram, we’d suggest Pallyy (it’s also possible to discover extra Instagram advertising and marketing instruments right here).

    Likewise, if Twitter is your essential precedence and also you don’t have the funds for a paid instrument, TweetDeck is a superb free choice.

    Hopefully, that ought to assist level you in the fitting course when selecting one of the best social media administration instruments on your wants. Good luck!

    P.S. If not one of the above have what you’re searching for, try our roundup of one of the best social media automation instruments for much more concepts!

    Disclosure: This submit accommodates affiliate hyperlinks. This implies we could make a small fee in case you make a purchase order.

    Best Social Media Management Tools

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