12 Best Landing Page Software Tools For 2021: Build Funnel Pages Fast

Do you wish to discover the most effective touchdown web page builder for your small business? We’ve obtained you lined.

Constructing touchdown pages particularly for gross sales funnels is a superb use of your time and sources. They’re precisely what it’s essential to enhance gross sales and collect new leads for your small business.

On this submit, you will see the most effective touchdown web page builders for entrepreneurs and on-line entrepreneurs. We’ll break each down and share every part it’s essential to know.

And in the direction of the tip, we’ll cowl essential options to search for and provide you with solutions to some questions you’ll have.

Prepared? Let’s get began.



  • Instapage — One of the best touchdown web page builder general.
  • Leadpages — One of the best touchdown web page software program for solopreneurs. It features a kind and web site builder.
  • OptimizePress — One of the best touchdown web page builder for WordPress customers.

One of the best touchdown web page builder for freelancers, on-line entrepreneurs, and companies

Right here is our listing of the most effective touchdown web page builders for creating gross sales funnels. These ought to work for freelancers, on-line entrepreneurs, and advertising and marketing companies.

1. Instapage

Instapage is the most effective touchdown web page builder on this listing in our opinion. It checks most (if not all) of the packing containers on the subject of options. Its personalization choices will enable you to get probably the most engagement out of your viewers. Plus, it consists of an A/B testing characteristic that you need to use to enhance your general efficiency.

The touchdown web page builder characteristic itself is superior. You may work with a workforce to replace on-page parts. It has Instablocks, a device that allows you to simply scale up your touchdown web page manufacturing.

There are over 500 customizable templates which might be constructed for conversion. And all pages have built-in AMp assist, making the load quick on cellular units.


The personalization characteristic we alluded to earlier means you may ship touchdown pages which might be distinctive to the recipient. For instance, a person that’s searching for product suggestions will obtain a unique touchdown web page from somebody who is aware of precisely what product to purchase.

Instapage has over 120 integrations accessible together with HubSpot, Marketo, Autopilot, MailChimp, AWeber, GetResponse, Salesforce, Shopify, Stripe, PayPal, Venmo, Google Analytics, Kissmetrics, Google Tag Supervisor, Google Adverts, Sumo, OptinMonster, and Zapier.

There are additionally varied safety measures in place to assist shield your web site from malicious assaults.

Pricing: Constructing ($199/month billed yearly), Changing (Customized pricing)

Learn our Instapage evaluate.

2. Leadpages

Leadpages is the perfect web site builder platform for solopreneurs. Via this platform, you may construct your touchdown web page shortly and get the phrase out about your services. It can be used for amassing new enterprise leads.

Leadpages Homepage

The Leadpages Website Builder enables you to begin with a mobile-responsive template or you may design an internet site from scratch. It has a drag-and-drop editor, that means you don’t have to write down a single line of code until you wish to.

However greater than the touchdown web page builder, Leadpages might help with different lead technology alternatives. This consists of opt-in kinds, pop-ups, and alert bars. You may add these parts to any web page of your present web site.

This platform guarantees to ship lightning-fast load speeds. It claims to load 2.4 instances sooner in comparison with 5 different main touchdown web page builders. There’s an analytics dashboard that can present you the way your pages are performing. You can even use third-party instruments to measure your success.

What’s even higher about Leadpages is that it doesn’t put a cap on what number of touchdown pages you may create. The identical goes for lead assortment or visitors information. You’re free so as to add as many pages as you want with out concern of getting charged extra.

Pricing: Customary ($27/month billed yearly), Professional ($59/month billed yearly)

Learn our Leadpages evaluate.

3. Landingi

Landingi is a superb touchdown web page builder that caters to customers who simply wish to put up a touchdown web page as shortly as potential. You should utilize it to showcase your services, generate new leads, develop your e mail listing, and get extra income from pay-per-click (PPC) advertisements.


With Landingi, you may create advertising and marketing, conversion, or gross sales funnels with out exerting an excessive amount of effort. And Landingi signifies that. You will have over 300 templates to select from — all of that are absolutely customizable to suit your wants. And it’ll be really easy to mix completely different touchdown pages to create a full advertising and marketing funnel.

You should utilize any of the completely different integrations accessible so as to add extra performance to your gross sales funnel.

Creating mobile-responsive touchdown pages is so easy. You solely should drag-and-drop the web page parts that you simply wish to embrace like textual content or pictures. All templates are categorized by trade so that you’ll discover a touchdown web page design that’ll go well with your small business in a matter of minutes.

Do you want pop-ups too? No downside. Landingi says that you would be able to create these in simply three minutes. And you’ll add them to your touchdown pages, web site, or product pages. It might probably even work with WordPress websites as nicely.

Pricing: Core ($29/month billed yearly), Create ($65/month billed yearly), Automate ($89/month billed yearly), Company ($109/month billed yearly)

4. GetResponse

GetResponse is without doubt one of the first few entries on this listing that’s marketed extra towards e mail advertising and marketing. Nevertheless, these instruments have touchdown web page builder capabilities. And within the case of GetResponse, it comes with a strong gross sales funnel builder.

GetResponse Homepage

Let’s discuss extra about what GetResponse has in retailer for its customers beginning with its touchdown web page builder device. GetResponse provides over 200 customizable, mobile-responsive templates. You should utilize the editor to make as many adjustments as needed. Transferring parts round and altering their colours, measurement, and form are all too simple because of the drag-and-drop performance.

You should utilize GetResponse’s free domains or you might use your personal to maintain it constant along with your branding. You’re additionally given entry to its analytics device, permitting you to trace the variety of visits, clicks, and conversions that you simply obtain. And sure, you may run A/B assessments as nicely.

The gross sales funnel builder enables you to construct a number of touchdown pages to seize leads and gross sales. You may even create opt-in and webinar funnels. GetResponse has a listing of 30 funnel eventualities that would get you began along with your funnel construct. These embrace funnels particularly constructed for Fb Adverts, touchdown pages, signup kinds, e mail advertising and marketing, webinars, deserted order emails, product suggestions, and one-click upsells.

Pricing: Primary ($12.30/month billed yearly), Plus ($40.18/month billed yearly), Skilled ($81.18/month billed yearly), Max (Customized pricing)

5. Unbounce

Unbounce provides two merchandise. You will have Good Copy which has to do extra with writing content material with the assistance of synthetic intelligence. Then you’ve gotten the Good Builder which helps you to create optimized touchdown pages. Let’s concentrate on the latter.

Unbounce Homepage

The Good Builder is an AI-powered touchdown web page creator that makes use of information to let you know which of your layouts and headlines would work finest along with your audience earlier than your web site even goes stay.

Take into consideration that. With Unbounce, you may create responsive touchdown pages which might be optimized for conversion with out having to rent internet designers, entrepreneurs, or content material consultants. It’s potential to develop a whole enterprise with out exterior assist.

But when that doesn’t give you the results you want, the Traditional Builder continues to be accessible. Utilizing this device, you may go create touchdown pages simply as you’ll on the opposite builders on this listing. It has a drag-and-drop management in addition to the choice to customise the code as wanted.

The creation course of is fairly simple and it will possibly work with integrations. You may publish the touchdown pages via WordPress or any area that you simply personal. There are additionally templates that you might work with for those who’re searching for a place to begin.

Pricing: Good Builder Launch ($81/month billed yearly), Good Builder Optimize ($122/month billed yearly), Good Builder Speed up ($203/month billed yearly)

6. OptimizePress (for WordPress customers)

OptimizePress is a WordPress touchdown web page device that may not solely assist with constructing customized touchdown pages but in addition full-blown advertising and marketing funnels.

OptimizePress Homepage

This touchdown web page builder has over 40 templates accessible. You may create opt-in pages, webinar registrations, product highlights, thanks pages, and different varieties of touchdown pages you would possibly have to convert extra customers. All pages are responsive and adjust to GDPR-compliant, that means it lets you acquire consent and retailer data in your e mail advertising and marketing service.

OptimizePress works with completely different e mail integrations together with, Drip, ConvertKit, Infusionsoft, GetResponse, and Fixed Contact.

It’s additionally very best for creating gross sales pages. You may add marketing-focused web page parts similar to movies, countdown timers, characteristic blocks, and progress bars. All pages are editable. You may insert images, textual content, and different parts to get your message throughout.

There’s even a solution to combine funds instantly utilizing Stripe for simpler transactions.

All of your touchdown pages will work with any WordPress theme. And for those who run into any concern, you may get in contact with the OptimizePress assist workforce.

Use the OptimizePress funnels characteristic to extend your leads and conversions. First-time funnel builders shouldn’t have an issue making a set of touchdown pages since this platform does a superb job of strolling customers via the method.

Pricing: Important ($99/12 months), Suite ($199/12 months), Company Customary ($399/12 months)

Learn our OptimizePress evaluate.

7. Thrive Optimize (for WordPress customers)

Thrive Optimize comes as part of Thrive Suite, a bundle of conversion centered instruments for WordPress customers. This particular product is designed to simplify the method of A/B testing. Thrive made this product for non-techies, that means anybody with none expertise can nonetheless be capable of create touchdown pages.

Thrive Optimize Homepage

There are many causes to conduct A/B testing. For instance, you may evaluate a video touchdown web page with one which’s solely utilizing textual content. You’ll be ready to make important adjustments to your touchdown pages primarily based on information. That’s what Thrive Optimize can do for you.

The device is straightforward, quick, and extremely efficient. And you’ll run limitless assessments both concurrently or in sequence. There’s additionally no restrict on what number of check variations you may run. And there are three conversion objectives to select from: web page go to, opt-in kind submission, or income.

You may customise the visitors distribution to set your personal ratio. There’s detailed reporting to see which pages are performing higher. It comes with a drag-and-drop builder. And you’ll handle every part out of your WordPress dashboard.

Different Thrive Suite merchandise included within the plan are the Thrive Theme Builder for making a WordPress web site, Thrive Architect which is its drag-and-drop editor, Thrive Leads for constructing an e mail listing, Thrive Apprentice for creating on-line programs, and extra.

Pricing: Thrive Suite Quarterly ($90/quarter), Thrive Suite Yearly ($228/12 months)

Learn our Thrive Optimize evaluate.

8. Sendinblue

Sendinblue is primarily an e mail advertising and marketing device. Nevertheless, it does include a touchdown web page builder characteristic that’s simply nearly as good because the others on this listing. It additionally makes use of a code-free editor and provides quite a lot of templates that will help you get began.

Sendinblue Homepage

Based mostly on what sort of touchdown web page you specify, Sendinblue could have you add follow-up pages. That is all it’s essential to create gross sales funnels for your small business. If you’re prepared, you may launch your touchdown pages with the clicking of a button.

As talked about, Sendinblue is an e mail advertising and marketing product first. This makes it an amazing possibility for these of you who wish to promote your model by way of e mail advertising and marketing but in addition want a touchdown web page builder software program.

With Sendinblue, you may ship probably the most professional-looking emails on time. It really works nearly the identical method because the touchdown web page design device. You may select from the various templates accessible and add the weather you want.

There are different effective options included while you enroll. The SMS advertising and marketing device enables you to talk with potential prospects via texting. It has a unified inbox system that compiles all of the emails you obtain and has workforce members reply to them from one platform.

You can even use Sendinblue to arrange a chatbox to your web site.

Pricing: Free, Lite (Begins at $25/month), Premium (Begins at $65/month), Enterprise (Customized pricing)

9. ActiveCampaign

ActiveCampaign is a advertising and marketing e mail and automation device that occurs to allow you to create customized touchdown pages. This platform guarantees that you would be able to have a touchdown web page in simply minutes.

ActiveCampaign Homepage

It makes use of a drag-and-drop builder that makes customizing templates so easy. Have you learnt what else is nice about ActiveCampaign? If you create a lead technology touchdown web page, all the information you acquire might be saved inside the platform. From there, you may instantly launch an e mail advertising and marketing marketing campaign utilizing the identical information.

You can even use ActiveCampaign to develop your viewers for those who’re planning to have a digital occasion. As a result of the touchdown pages might be customized, it’s potential to get the appropriate message throughout to the appropriate individuals.

There are additionally built-in options for participating new customers similar to kinds, web site messages, and webchat. Do not forget that all the information you collect are saved in a single place. So that you shouldn’t have any downside accessing it.

ActiveCampaign makes use of machine studying to determine which of your leads are near changing. That method, you’ll know which leads it’s best to prioritize. This may prevent quite a lot of time if you consider it.

In case you’re trying to construct gorgeous touchdown pages and need a strong e mail advertising and marketing device, ActiveCampaign is certainly value contemplating.

Pricing: Lite ($7.88/month billed yearly), Plus ($42.88/month billed yearly), Skilled ($112.88/month billed yearly), Enterprise ($200.38/month billed yearly)

10. MailerLite

MailerLite is one other firm that’s centered on e mail advertising and marketing but in addition provides a touchdown web page device. You should utilize one of many pre-built templates. Nevertheless, you need to use the drag-and-drop performance to design a customized touchdown web page from scratch.

mailerlite homepage

What kind of touchdown pages are you able to create with MailerLite? You may create product pages, lead technology pages, or customer suggestions kinds. The device is versatile sufficient to accommodate a number of varieties of touchdown pages. It’ll all rely upon what your small business wants.

In case your touchdown pages are there to gather buyer information, then you may retailer all of that data inside MailerLite. You may then create completely different curiosity teams to regulate what sort of content material they’ll obtain.

You can even make touchdown pages that acquire suggestions from prospects. Have prospects reply open questions or have them choose solutions via a number of option to make it extra handy. You may even create a recreation via MailerLite’s quiz characteristic.

And for those who’ve at all times needed to promote on to leads via your touchdown web page, all it’s essential to do is combine Stripe into the platform. This may enable your prospects to pay you instantly. You may promote something together with music, downloadable content material, or different digital belongings.

There’s an A/B testing characteristic included. And you need to use customized domains and SSL.

Pricing: Free, Premium (Begins at $10/month)

11. ShortStack

ShortStack is a touchdown web page builder that focuses on on-line contests. You may create all kinds of contests like giveaways, sweepstakes, photograph contests, refer-a-friend, quizzes, voting contests, and video contests. You can even use it to create social media contests too like hashtag contests, Fb contests, Instagram contests, and extra.

ShortStack Homepage

There’s no higher solution to interact your viewers than by providing rewards. And working contests is one solution to accomplish that. ShortStack has all of the options you’ll have to launch contest touchdown pages.

ShortStack enables you to use customized domains for working white-labeled campaigns. It additionally makes use of action-gating to provide the alternative to gather all of your guests’ information via a web-based kind. They received’t be capable of be a part of your contest in any other case.

You will have whole management over the look of your touchdown web page(s). You should utilize one of many accessible templates or you can begin your personal. No matter what route you are taking, relaxation assured that your pages shall be mobile-responsive.

Different options value mentioning embrace its highly effective e mail advertising and marketing instruments that embrace scheduling performance in addition to the built-in analytics device that collects all the information for you. The analytics characteristic reveals you what number of views, entries, and shares your campaigns generate in real-time.

Pricing: Enterprise ($79/month billed yearly), Company ($199/month billed yearly), Model ($399/month billed yearly), Enterprise (Customized pricing)

12. Elementor (for WordPress customers)

Elementor is a WordPress web site and touchdown web page builder. It really works with most WordPress themes and makes use of a drag-and-drop system for customizing pages. It has over 300 customizable templates and over 90 widgets that will help you carry your web page design to life.

Elementor Homepage

It makes use of responsive enhancing to present you a preview of what your web page will appear to be after each tweak you make. Which means you don’t should publish your web page earlier than you’re prepared. The pop-up builder enables you to create pop-ups with superior concentrating on choices.

Elementor works with WooCommerce to assist convert your web page right into a transactional one.

This device requires no coding. The International Editor characteristic enables you to design a number of touchdown pages from one place. It additionally means it can save you and repeat web page parts with ease such because the header, navigation menu, and footer.

Your touchdown web page may have background movies if you need them to. And also you’re spoiled for choices on the subject of fonts. There’s a CSS filter so for those who’re comfy with utilizing code, you’re greater than welcome to take action.

It’s one of the crucial highly effective web site and touchdown web page builders on the market at present.

Pricing: Important ($49/12 months), Skilled ($199/12 months), Studio ($499/12 months), Company ($999/12 months)

Learn our Elementor evaluate.

What’s a touchdown web page builder?

A touchdown web page builder is a device that lets customers create touchdown pages sometimes for advertising and marketing functions. For the reason that audience for these are individuals with little to no expertise constructing internet pages, touchdown web page builders are sometimes designed with options like drag-and-drop performance, integrations with different advertising and marketing instruments, and analytics to observe your touchdown web page statistics.

What to search for in a touchdown web page builder

Earlier than the rest, we must always speak about what options it’s best to search for in a touchdown web page builder. Some touchdown web page builders—regardless of how nice—may nonetheless lack some instruments which may matter to you.

It’s crucial to discover a touchdown web page builder that can meet or exceed your wants.

Drag-and-drop editor

A drag-and-drop editor simplifies the method of constructing a touchdown web page, particularly for those who’re doing it from scratch. It’s additionally a method so that you can save on prices because you now not have to rent an internet developer.

In case you do know how you can code, be sure you decide a touchdown web page builder that provides that performance. Most builders could have a drag-and-drop characteristic on high of CSS.


Counting on templates isn’t an indication of laziness or lack of creativity. Web site builders embrace templates that will help you obtain your objectives. They’re examined and optimized for optimum affect.

On the very least, you need to use them as inspiration to your touchdown web page design.

A/B testing

A/B testing refers to launching two or extra variations of the identical web page, usually with minor variations between them. The aim is to see which model your viewers will reply to probably the most. For instance, you may have two pages with completely different call-to-action button colours.

Utilizing this information, you may work out which artistic course to go. You need to discover a touchdown web page builder that has this characteristic. Figuring out which touchdown web page designs work can result in improved gross sales.

Cellular responsiveness

Most customers will entry your touchdown web page via their cellular units. So that you’d wish to be sure that your pages look nice on telephones and tablets.

The excellent news is that the majority touchdown web page builders will supply cellular responsive templates.


Third-party instruments add extra performance to your web site. And most touchdown web page builders can combine third-party options to your account.

Earlier than selecting a touchdown web page builder, be sure you take a look at all of the integrations accessible to verify if it will possibly work with the third-party instruments you want. For instance, having the ability to sync your Google Analytics account with the web page builder means it’s best to be capable of entry analytics information straight from the builder.

Workforce entry

In case you’re working with a workforce, it’s essential to be sure that your touchdown web page builder lets you add members to your account. Relying on the plan, some web page builders will solely give entry to at least one particular person.

Different options

Different options that you simply would possibly wish to think about embrace white-labeling (for companies working with a number of purchasers), a preview perform, and built-in analytics.

Whereas not a characteristic within the strictest sense, you would possibly wish to look into what number of touchdown pages you may construct utilizing the device. Some will add limitations whereas others will assist you to create limitless touchdown pages.

Landing web page builder FAQ

What’s the finest platform for touchdown pages?

In our opinion, Instapage is the most effective platform for creating touchdown pages. Although it could actually rely upon what options you want.

What’s the best touchdown web page builder?

Most touchdown web page builders supply a drag-and-drop editor that takes away the necessity to learn to code. This makes most builders simple to work with.

What’s the finest touchdown web page builder for WordPress?

We suggest that you simply use OptimizePress for those who’re utilizing WordPress to construct touchdown pages.

How a lot does it price to rent somebody to construct a touchdown web page?

It varies relying on the candidate’s expertise, data, and different components similar to the place the designer lives and works. Some will argue that subscribing to a touchdown web page builder is cheaper since you don’t have to fret about further prices that include hiring an in-house internet designer.

Ultimate ideas

We’ve talked via the most effective touchdown web page software program and which options it’s best to search for earlier than making your resolution.

Now the query is – which touchdown web page device is best for you?

The precise device will rely in your wants. Contemplate the wants of your small business, price range, and required options.

The excellent news is that each one of those instruments both supply a free trial or a money-back assure so that you might be certain you’ve obtained the appropriate device to your wants.

Disclosure: This submit incorporates affiliate hyperlinks. This implies we might make a small fee for those who make a purchase order.

Best Landing Page Builders Compared


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