11 Powerful Content Marketing Ideas for 2021 (With Examples)

There’s solely a lot time in a day, and also you wish to be certain you’re spending your content material efforts correctly.

Listed here are 11 highly effective content material advertising concepts you can begin at the moment:

  • Publish a 10X guest post
  • Do a tweetstorm
  • Create a newsletter that excites subscribers 
  • Host a webinar series
  • Create checklists, templates, or tools
  • Give away the kitchen sink
  • Publish original research
  • Grow with user-generated content
  • Nurture leads with an email course
  • Create a comparison page
  • Repurpose your content
  • 1. Publish a 10X visitor put up

    Visitor posting is whenever you write a put up for one other weblog. 

    You’ve in all probability heard of this tactic already, because it’s removed from new. However with so many individuals doing it as of late, it’s sort of misplaced its effectiveness—except you actually make an effort.


    That’s the place 10X visitor running a blog comes in.

    10X visitor running a blog is the place you write a visitor put up that’s at the very least 10 instances higher than the present top-ranking put up in regards to the matter. 

    Right here’s an example of what we’d contemplate to be a 10X visitor put up by Ryan Stewart:


    On this put up, relatively than rehashing normal details about promoting search engine optimisation providers like most different posts on the subject, Ryan affords a contrarian viewpoint primarily based on private expertise. 


    Widespread advantages of writing a 10X visitor put up embrace:

    • Publicity – Persons are unlikely to share a put up with the identical data they’ve learn a thousand instances, however they’re more likely to share one thing “10X” that gives new concepts.
    • Hyperlinks – Individuals not often hyperlink to mediocre content material, so your 10X visitor put up will possible appeal to extra hyperlinks than a “regular” visitor put up. That’s good for your search engine optimisation and the location the place it’s revealed.
    • Rankings – Your visitor put up might find yourself rating for its goal key phrase and ship a continuing stream of leads or clients your approach.

    Ryan’s put up achieved all of those advantages. 

    It bought tons of shares: 

    Tons of backlinks: 

    Backlinks to Ryan's post

    And till not too long ago, it ranked excessive on the primary web page of Google for “search engine optimisation providers”:

    Ryan's post's keyword rankings

    For those who fancy giving 10X visitor running a blog a shot, right here’s a easy strategy to discover websites to jot down for:

  • Go to Content Explorer
  • Enter an identical matter to the one you wish to write about
  • Swap the search mode to In title
  • Hit search
  • Filter for outcomes from web sites with 10K+ natural visits per month
  • Examine the Web sites tab
  • For instance, when you needed to jot down a 10X visitor put up about key phrase analysis, you may search for an identical matter like “hyperlink constructing.” The concept is that these web sites will in all probability be focused on a visitor put up a few related matter to 1 they’ve already lined.

    Guest post prospects

    Advisable studying: Visitor Running a blog for search engine optimisation: Construct Excessive-quality Hyperlinks at Scale

    A tweetstorm is a fast succession of tweets a few matter that’s often written as a thread. 

    Right here’s one from our CMO, Tim Soulo:

    Let’s discuss in regards to the “ROI of Content Marketing.“

    Far too usually us entrepreneurs get challenged with this query by our boss (or our consumer):

    – How do I do know that my funding in content material will assure a optimistic return? …& how can I *MEASURE* it?

    [Read more..]— Tim Soulo (@timsoulo) March 23, 2021

    Look by well-liked tweetstorms, and also you’ll discover they’re both key takeaways of current content material or professional insights that create a buzz in the neighborhood.

    So why do you have to embrace tweetstorms in your content material advertising?

    First, they’re insanely simple to create. Draft your ideas, break them down into chunks, and tweet away. 

    Secondly, and maybe extra importantly, well-liked tweetstorms can result in critical publicity and generate quite a lot of buzz. This may result in extra followers, clients—all that good stuff.

    Right here’s a easy strategy to create a tweetstorm that’s more likely to resonate along with your viewers:

  • Go to Content Explorer
  • Enter web
  • Kind the outcomes by Twitter shares
  • You’ll now see which of your content material already has essentially the most shares on Twitter:

    Pages with the most social shares on

    All it is advisable do is distill the important thing takeaways from these items and repurpose them as a tweetstorm.

    Advisable studying: How to Write a Tweetstorm by Animalz

    3. Create a publication that excites subscribers

    E mail newsletters have a repute for being boring. Blame it on entrepreneurs who deal with this channel as a megaphone for self-serving content material. 

    Once you promote content material that nobody needs to learn, you run the danger of individuals unsubscribing. And sure, this contains your clients. 

    Low electronic mail open charges can sign churn is across the nook. Coupled with 15.8% of people unsubscribing due to irrelevant content material, it’s truthful to say that we have to transcend selling our firm achievements when utilizing newsletters to nurture leads and retain clients.

    How are you going to do this?

    Section your electronic mail subscribers primarily based on their habits and background (e.g., what they learn, the place they arrive from, and many others.). You are able to do this robotically in most electronic mail advertising software program.

    Right here’s an electronic mail HubSpot sends to its academy college students: 

    Hubspot email

    Do you discover the way it’s customized to the subscriber’s course historical past? 

    That’s the sort of personalization you wish to create in your electronic mail newsletters.

    If you wish to make your content material advertising extra interactive and probably enhance its cost-effectiveness, attempt webinars. 80% of marketers say that these on-line occasions decrease their cost-per-lead.

    And whilst you’re at it, invite visitors as audio system or co-hosts to spice up your webinar distribution. 

    Wynter, a go-to market analysis platform, hosts a month-to-month digital occasion sequence with prime professionals of their fields. 

    Right here’s a tweet from founder Peep Laja. Observe how he tagged his fellow visitors to get the phrase out about their upcoming periods. 

    Webinar tweet from Peep Laja

    The likes and retweets from his visitors and different Twitter customers additional amplified the attain.

    5. Create checklists, templates, or instruments

    Once we learn large how-to guides, we regularly get caught on what to do subsequent. 

    That is the place checklists, templates, and instruments turn out to be useful. They information your readers to take the following step and keep on prime of their motion plan. 

    There are a number of execs and cons to gating and un-gating these freebies. Gate them, and you’ll construct your electronic mail checklist and section your subscribers. Un-gate them, and also you probably enhance your engagement and natural search engine optimisation outcomes. 

    How are you aware what checklists, templates, and instruments to create within the first place?

    Look for what individuals are looking out for:

  • Go to Key phrases Explorer 
  • Enter two to 3 “seed” key phrases associated to your business
  • Hit search
  • Go to the Matching Phrases report
  • Click on the Embody filter, add phrases like “calculator,” “instrument,” and “template,” then toggle “Any phrase”
  • You’ll then see related freebies that individuals are looking out for. 

    For instance, when you promote accounting software program, you’ll possible enter “seed” key phrases like “tax” and “dividend.” It will reveal key phrases like “tax calculator,” “irs tax instrument,” and plenty of others that get hundreds of month-to-month searches:

    Keyword ideas in Keywords Explorer

    6. Give away the kitchen sink 

    Think about telling your goal market easy methods to create the services or products you supply step-by-step for free. You’d absolutely be out of enterprise inside every week, proper?

    Nope! That’s as a result of most individuals received’t be prepared to make that effort to do the work themselves.

    As a substitute, they’ll in all probability simply rent the corporate that clearly is aware of what it’s doing—you.

    For instance, 99designs has a detailed guide explaining easy methods to design a emblem:

    99Designs' detailed guide to creating a logo

    This information ranks #1 for “easy methods to design a emblem” and will get an estimated 39.9K month-to-month visits from natural search, based on Website Explorer:

    99Designs' guide's estimated monthly traffic in Ahrefs

    However whereas these hundreds of readers may comply with the information to a tee and design an attention-grabbing emblem, it might take quite a lot of effort and time. Most will in all probability simply rent somebody to do it for them.

    99designs is aware of this, so it pitches its service on the finish of the put up:

    99Designs' CTA

    To copy this for your small business, write a weblog put up educating potential clients easy methods to do what your small business does. Then optimize that put up to rank excessive in Google. 

    Advisable studying: Rank Larger on Google (6 Straightforward Steps)

    7. Publish unique analysis

    Journalists and bloggers (similar to myself) are consistently on the hunt for statistics to again up claims within the articles they write. And after they discover a related statistic from a reputable supply, they often point out and hyperlink to the model. 

    For instance, TechCrunch mentions, quotes, and hyperlinks to our unique analysis on featured snippets in this post:

    Mention and quote on TechCrunch

    The truth is, this examine has over 7K backlinks from 1.64K distinctive web sites (referring domains), based on Website Explorer:

    Backlinks to our study via Site Explorer

    Not solely do these backlinks possible assist to spice up our search engine optimisation efficiency, however additionally they present that hundreds of internet sites are mentioning our model—all because of our unique analysis. 

    Now, you’re in all probability questioning, “Is it doable to publish unique analysis with a modest funds?”

    The reply is sure, and listed here are just a few cost-effective choices for sourcing distinctive knowledge:

    • Survey your electronic mail subscribers
    • Ballot your viewers on Twitter
    • Ballot lively communities (e.g., subreddits or Fb teams)
    • Collaborate with a non-competing firm that shares your audience

    If sourcing and publishing unique analysis nonetheless appear out of attain, attempt curating statistics as we did with our checklist of search engine optimisation statistics. You’ll expertise most of the identical advantages as publishing unique analysis. 

    Advisable studying: Hyperlink Constructing Case Research: How We Constructed Backlinks With a ‘Stats’ Web page (And Ranked #1)

    8. Develop with user-generated content material

    79% of people say user-generated content material (UGC) extremely impacts their buying choices, so it is best to undoubtedly contemplate incorporating it into your content material advertising technique.

    Listed here are just a few methods to do that:

    • Share customers’ photographs on social media
    • Share case research along with your electronic mail checklist
    • Share success tales with leads
    • Share firm or product critiques in your web site

    You’ll discover one instance of UGC on our “vs” web page the place we share the outcomes of well-liked business polls:

    Industry polls from our 'vs' page

    As Ahrefs got here out on prime in all of those polls, this UGC acts as social proof and will increase potential clients’ confidence in a key stage of the patrons’ journey.

    Nonetheless, this isn’t the one approach you should use UGC.

    For instance, Buffer used UGC to develop its Instagram account by virtually 400% in a 12 months.

    Advisable studying: How User Generated Content (UGC) Grew Our Instagram Account by 400% in One Year

    9. Nurture leads with an electronic mail course

    E mail lists have to be nurtured. A method to do that is with an electronic mail course—a sequence of bite-sized academic emails despatched over just a few days or weeks.

    Right here’s an example from Outfunnel:

    Outfunnel's email marketing course

    On this 10-day electronic mail course, co-founder and CEO Andrus Purde shares his finest recommendations on B2B electronic mail advertising, from setting objectives to enhancing deliverability.

    Towards the top of the e-mail course, Andrus directs subscribers to enroll for a session name and his month-to-month electronic mail publication. 

    What Andrus is doing right here is nurturing potential leads by delivering worth upfront. Moderately than asking of us to purchase from him the second they subscribe, he delivers worth and proves his experience in a free electronic mail course. 

    You possibly can replicate this method for just about any services or products in any business:

    • For those who’re an accountant, create an electronic mail course educating the newly self-employed easy methods to do taxes theirself. 
    • For those who’re a gardener, create an electronic mail course educating native householders easy methods to take care of their gardens.
    • For those who’re an search engine optimisation skilled, create an electronic mail course educating enterprise house owners easy methods to rank their web site larger in Google. 

    The chances are limitless.

    10. Create a comparability web page

    A comparability web page compares your services or products to these of your rivals. 

    Right here’s an instance from us evaluating Ahrefs to 2 different well-known instruments:

    Our comparison page

    Comparability pages are tremendous helpful as a result of the folks looking out for them are prepared to purchase. They’re simply undecided whether or not to purchase your services or products or your rivals’. So a well-put-together comparability web page can swing them in your route and win the sale.

    How are you aware which rivals searchers are evaluating you to?

    Use a key phrase analysis instrument:

  • Enter your model into Key phrases Explorer
  • Go to the Matching Phrases report
  • Add “vs” to the Embody filter
  • For instance, if we do that for Ahrefs, we are able to see there are two principal rivals that searchers are evaluating us to:

    'Vs' keyword ideas in Ahrefs

    These are the rivals we created our “vs” web page round.

    11. Repurpose your content material

    Similar to a product, content material isn’t one thing that’s one and completed. 

    You need to additional amplify your content material’s attain to draw extra potential clients. 

    Your audience possible prefers a mixture of mediums. Whereas some favor weblog posts, others would possibly gravitate towards brief movies. So analysis what your clients like and repurpose your content material into their favourite codecs.

    Seize the important thing takeaways from a long-form information and switch them into Instagram posts. 

    Flip a white paper right into a five-day electronic mail course or a podcast episode. 

    Simply acquired your highest variety of leads from a 20-minute webinar? Then broaden and repurpose it into an book.

    Right here at Ahrefs, we repurposed our low-competition key phrases information…

    Guide that we repurposed

    … right into a YouTube video.

    Advisable studying: Republishing Content: Replace Previous Weblog Posts for search engine optimisation

    Last ideas

    Whether or not you wish to appeal to leads with out constructing an viewers from scratch or amplify your current content material to succeed in extra potential clients, these 11 concepts will provide help to ladder as much as your objectives.

    Which of those concepts are you most excited to attempt at the moment? Share it with me on Twitter.


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