10 Proven Sales Funnel Examples in 2021 (& Why They Convert)

Even when you have already got one, finding out the most effective gross sales funnel examples might help you optimize your advertising technique and develop your online business even sooner.

And if you happen to’re simply beginning to construct your funnel, why not be taught from companies who’ve already paved the way in which?

That will help you with this, we’ll overview our 10 favourite, high-converting gross sales funnels and clarify how they work and why they’re so efficient.

However earlier than we get to those all-star examples, let’s begin with a fast definition…

What Is a Sales Funnel?

Additionally referred to as the customer’s journey or gross sales pipeline, a gross sales funnel is a advertising time period that describes the 4 levels prospects cross by means of on the way in which to turning into a buyer.

Every stage corresponds with actions prospects and entrepreneurs should take to maneuver to the following stage.


These levels are:


  • Prospects are experiencing an issue and uncover what your online business presents.
  • Entrepreneurs share instructional and informational content material to seize consideration and curiosity.


  • Prospects do extra analysis into attainable options to their issues.
  • Entrepreneurs share authority and relationship-building content material.


  • Prospects are prepared to purchase and consider a number of choices.
  • Entrepreneurs make the most effective case for his or her product.



  • Entrepreneurs share content material that helps clients get probably the most worth from their merchandise.
  • Entrepreneurs transfer prospects towards making a purchase order.
  • The prospect turns into a paying buyer.

10 Examples of Sales Funnels (That Convert Like Loopy)

Now that we’re clear on the fundamentals of gross sales funnels, let’s check out a couple of of our favourite examples.

This isn’t a qualitative rating of gross sales funnels. They are listed in alphabetical order.

1. Basecamp’s Sales Funnel

Screenshot of Basecamp homepage

How Basecamp’s Sales Funnel Works

Basecamp is a mission administration device that helps distant groups arrange and execute their work.

They transfer prospects by means of their B2B gross sales funnel utilizing natural search, instructional content material, guides, case research, newsletters, and free trials.

Consciousness: Basecamp shares weblog content material and books that assist prospects clear up ache factors and obtain objectives associated to managing distant groups.

Curiosity & Resolution: Basecamp shares guides that educate prospects easy methods to handle distant groups and full tasks successfully (usually utilizing their software program). They additionally share case research and testimonials from their purchasers to construct authority and present that they’re the most effective mission administration answer.

Motion: Basecamp’s free trial makes an attempt to transform free customers into paid customers by serving to them expertise the worth of their device. They additionally construct belief by offering newsletters and academic content material full of precious suggestions and techniques. Mixed, these methods inspire prospects to purchase.

Why Basecamp’s Sales Funnel is so Efficient

Basecamp’s gross sales funnel is efficient as a result of it gives worth at every stage of the prospect’s journey.

Luring prospects in with instructional content material permits Basecamp to display how its device resolves the prospects’ ache factors and achieves their objectives.

Its free trial reduces friction and makes changing simple for a prospect. Then, it helps prospects get as a lot worth from their device as attainable so that they convert to a paid plan.

2. ConvertKit’s Sales Funnel

Screenshot of ConvertKit homepage

How ConvertKit’s Sales Funnel Works

ConvertKit is a device that helps bloggers and creators create touchdown pages, sign-up varieties, and emails.

They transfer prospects by means of their gross sales funnel utilizing online marketing, instructional weblog posts, video content material, webinars, case research, and free trials.

Consciousness: ConvertKit creates instructional blog content and digital advertising webinars that educate prospects easy methods to construct and convert an viewers. As a part of their advertising marketing campaign, in addition they provide a beneficiant associates program to each present buyer, which magnifies the variety of individuals selling their software program.

Curiosity: ConvertKit’s webinars and video coaching educate prospects the whole lot they should know to construct an viewers whereas encouraging them to use what they’ve discovered.

Resolution: ConvertKit makes use of case studies and testimonials to show that they’re the most effective e mail advertising platform. They additionally provide a restricted freemium model of their device, making it simple for prospects to strive it earlier than they purchase.

Motion: ConvertKit’s free trial nurtures prospects by demonstrating the worth of their device. Likewise, ConvertKit’s instructional content material showcases its options, energy, and flexibility. By testing out a free trial and consuming content material, prospects turn out to be extra snug with the device, and extra possible to purchase.

Why ConvertKit’s Sales Funnel is so Efficient

ConvertKit’s gross sales funnel is efficient as a result of it:

  • Faucets into their military of present clients to generate word-of-mouth advertising.
  • Supplies prospects with the whole lot they should use ConvertKit to develop their viewers, enhance their conversion price, and generate gross sales.
  • Creates case research which can be micro-targeted to their viewers (creators and bloggers), which makes them extra related and helpful.
  • Provides a free trial so prospects can expertise the worth of their device and convert to paid plans.

3. Day by day Stoic’s Sales Funnel

Screenshot DailyStoic homepage

How Day by day Stoic’s Sales Funnel Works

Daily Stoic is an internet site that teaches individuals easy methods to use Stoicism to thrive in the fashionable world. They promote books, programs, a group membership bundle, and equipment that assist prospects be taught and apply Stoic ideas.

By social media, weblog posts, movies, podcasts, and newsletters they transfer prospects by means of their shopping for course of.

Consciousness: Day by day Stoic creates articles, videos, and podcasts that describe easy methods to use Stoic ideas to unravel trendy challenges. They then promote their content material on Fb and Instagram to carry prospects into their funnel.

Curiosity: Day by day Stoic’s content material teaches prospects the worth of Stoicism and its teachings. They immediate prospects to join their newsletter to obtain every day Stoic classes and tales.

Resolution & Motion: Every e-newsletter focuses on a Stoic precept and shares tales that illustrate how the precept might help readers turn out to be stronger, happier, calmer, and extra profitable. The e-newsletter additionally promotes merchandise that assist prospects apply the precept to enhance their lives.

Why Day by day Stoic’s Sales Funnel is so Efficient

Day by day Stoic’s gross sales funnel is efficient as a result of it educates prospects on how Stoicism can enhance their lives. In consequence, prospects purchase books, programs, memberships, and equipment to assist them apply these classes.

They additionally use their weblog and social content material to transform prospects into e-newsletter subscribers. Within the e-newsletter, they share quick tales concerning the significance of Stoic ideas and easy methods to apply them, which nurtures prospects to take motion.

4. Groupon’s Sales Funnel


How Groupon’s Sales Funnel Works

Groupon is a coupon database that helps buyers and vacationers get monetary savings on purchases and actions.

They transfer prospects by means of their funnel utilizing a referral program, e mail advertising, interest-based looking, consumer rewards, and remarketing.

Consciousness: Prospects are both trying to find offers or referred to Groupon by a good friend. Referrers earn $10 per referral. Groupon additionally presents 10% commissions to associates.

Curiosity: Prospects both search Groupon for offers on merchandise/actions they need or sign-up for Groupon’s e mail program, the place Groupon sends them offers tailor-made to their pursuits.

Resolution: Groupon makes it simple for prospects to decide by permitting them to buy their coupon in the app.

Motion: Groupon then sends all of them the data they should entry their buy/financial savings. Later, Groupon sends the client extra presents they could have an interest in, based mostly on their buy historical past. They additionally reward clients by sending them Groupon bucks, based mostly on the quantity they spend.

Why Groupon’s Sales Funnel is so Efficient

Groupon’s gross sales funnel is efficient as a consequence of its simplicity, friction discount strategies, and rewards.

Prospects can simply discover offers they like by way of search or tailor-made suggestions, and simply as simply buy these offers in the app. They additionally use tailor-made content material and loyalty rewards to retain customers.

5. Develop & Convert’s Sales Funnel

Screenshot of Grow&Convert's home page

How Develop & Convert’s Sales Funnel Works

Grow & Convert is a content material advertising company that helps companies flip their blogs into conversion-generating machines.

They use search advertising, long-form content material, case research, and a robust worth proposition to maneuver prospects by means of their gross sales funnel.

Consciousness: G&C creates two kinds of visitors boosting articles:

  • articles focusing on pain-point-focused key phrases their prospects are more likely to search.
  • articles that take a novel or controversial stance on content material advertising points.

Curiosity: G&C builds authority and demonstrates their worth by sharing purchasers’ case research in their articles.

Resolution: G&C helps prospects decide by providing a course that teaches their content material advertising strategies so prospects who can’t but afford their service can implement their methods.

Motion: G&C’s gross sales web page walks prospects by means of every step of their service and the advantages it gives. And their worth proposition — accountable content material advertising that drives measurable leads — entices prospects to take motion and inquire about G&C’s providers.

Why Develop & Convert’s Sales Funnel is so Efficient

G&C’s gross sales funnel is efficient as a result of their content material drives focused visitors, they’ve an efficient worth proposition, and so they display credibility by means of case research and consumer examples.

G&C’s articles rank for pain-point-related key phrases their prospects seek for. Prospects then learn articles that educate them easy methods to resolve their ache factors. And whereas studying, they see examples that display how G&C implements every lesson and will get outcomes for his or her purchasers.

6. Harvest’s Sales Funnel

Screenshot of Harvest homepage

How Harvest’s Sales Funnel Works

Harvest is time-tracking software program for companies, consultants, and freelancers that permits customers to carry out time-logging, ship invoices, and extra.

They transfer prospects by means of their gross sales funnel utilizing instructional content material, testimonials, webinars and reside coaching classes, consumer assist, and a free trial.

Consciousness: Harvest shares content on its web site that helps prospects resolve points associated to time administration and invoicing. This content material attracts prospects and permits Harvest to introduce its device as the answer to prospects’ issues.

Curiosity: Harvest strikes prospects by means of the curiosity stage by sharing guides, templates, webinars, and reside coaching classes that assist prospects resolve ache factors with their device.

Resolution: Harvest helps prospects decide by sharing testimonials and case studies that set up social proof. They make changing simpler by providing a 30-day free trial.

Motion: The free trial permits prospects to expertise the worth of Harvest. Webinars, coaching classes, and a sturdy consumer assist database assist prospects get probably the most worth from Harvest and increase their probabilities of changing to paid plans.

Why Harvest’s Sales Funnel is so Efficient

Like different SaaS instruments, Harvest depends on its free trial to do many of the heavy lifting. However the best side of Harvest’s gross sales funnel is its strong consumer assist database, webinars, and reside coaching classes.

These advertising supplies not solely display how the device resolves prospects’ time-management and invoicing ache factors but additionally assist prospects get probably the most worth from their free trial so that they’ll convert to paid plans.

7. Mailshake’s Sales Funnel

Screenshot of Mailshake's homepage

How Mailshake’s Sales Funnel Works

Mailshake is a lead technology device that helps entrepreneurs and companies seize, qualify, and convert leads on autopilot.

Mailshake makes use of weblog content material, online marketing, webinars, segmented product descriptions, and product demonstrations to maneuver prospects by means of its gross sales funnel.

Consciousness: Mailshake creates blog content that helps prospects clear up issues associated to guide technology. Prospects additionally uncover Mailshake from one in all their associates.

Curiosity: Mailshake hosts webinars educating prospects easy methods to enhance their lead technology efforts. Throughout these webinars, Mailshake promotes its platform, displaying prospects the way it can additional improve their lead gen outcomes.

Resolution: Mailshake’s web site shares descriptions of their product which can be tailor-made to their totally different consumer segments (gross sales, PR, hyperlink constructing). Every section can be taught concerning the Mailshake options which can be particular to their wants and objectives.

Motion: Mailshake invitations prospects to schedule a 1:1 demo the place they provide prospects a tour of their product that’s tailor-made to the prospect’s wants and helps them choose the optimum consumer plan.

Why Mailshake’s Sales Funnel is so Efficient

Mailshake’s gross sales funnel is efficient due to its microtargeting.

The weblog content material and webinars are tailor-made to the distinctive wants and experiences of their totally different market segments.

The product descriptions on their web site allow prospects in totally different market segments to know how Mailshake can tackle their particular wants.

And their 1:1 demonstrations allow Mailshake salespeople to present excursions of their instruments, tailor-made to every particular person prospect’s wants.

8. Mixergy’s Sales Funnel

Screenshot of Mixergy's homepage

How Mixergy’s Sales Funnel Works

Mixergy is a membership e-learning firm that gives programs and interviews that assist entrepreneurs begin and develop their companies.

Mixergy makes use of social media websites, advertisements, influencer advertising, free content material, and e mail advertising to maneuver prospects by means of their gross sales funnel.

Consciousness: Mixergy attracts prospects primarily utilizing social media and paid advertisements. The character of their product additionally permits them to faucet into influencer advertising, as lots of their interviews and programs function well-known entrepreneurs who’ve their very own audiences.

Curiosity: To permit prospects to expertise the advantages of its membership, Mixergy presents entry to 9 free interviews in change for signing as much as their e mail record.

Resolution: Mixergy makes use of e mail advertising to nurture leads by sharing useful and inspirational content material. They additionally promote their programs and interviews so prospects can higher perceive what they provide.

Motion: Mixergy consists of Calls to Motion (CTAs) in their emails, inviting clients to hitch their group. The CTAs open a touchdown web page, describing the advantages and worth of a Mixergy membership  — entry to 200+ programs and 1,700+ interviews.

Why Mixergy’s Sales Funnel is so Efficient

Mixergy’s gross sales funnel is efficient as a result of it faucets into the nice powers of influencer and e mail advertising.

Mixergy attracts the audiences of the entrepreneurs who educate their programs (and do the interviews) as a result of these audiences are already followers of the entrepreneurs and need extra entry to them. Many of those individuals are more likely to convert as a result of they see that their favourite entrepreneurs have programs in the group.

Mixergy additionally makes use of lead nurturing emails to coach prospects on the worth of membership, which primes them for conversion.

9. Netflix’s Sales Funnel

Screenshot of Netflix homepage

How Netflix’s Sales Funnel Works

Netflix is a paid subscription video streaming service with over 15,000 titles for viewers to take pleasure in.

It strikes prospects by means of its gross sales funnel utilizing word-of-mouth referrals, influencer advertising, and friction discount.

Consciousness: As a result of it was the primary to market,  Netflix’s title has turn out to be nearly synonymous with streaming providers. It additionally faucets right into a sort of influencer advertising — when prospects hear that Netflix streams films and television exhibits they like, they’re primed to hitch.

Curiosity & Resolution: The first method Netflix nurtures prospects is thru PR concerning the titles on their platform. When Netflix exhibits and films are talked about in popular culture (as occurs with hit exhibits like Stranger Issues), its ideally suited buyer is extra more likely to be part of to allow them to see what the excitement is about.

Motion: Netflix makes changing simple by enabling members to cancel at any time with no hidden charges or long-term commitments. It additionally promotes the worth of dearer plans to get prospects to transform to larger membership tiers.

Why Netflix’s Sales Funnel is so Efficient

Netflix’s gross sales funnel is efficient as a result of it faucets into a number of sources of virality.

As a result of it was first available on the market, Netflix’s title has pervaded popular culture. It capitalizes on the excitement generated by the films hosted on its service and the exhibits/films it creates.

All of those work collectively to generate big curiosity in its platform. And becoming a member of is simple and risk-free.

10.’s Sales Funnel

Screenshot of homepage

How’s Sales Funnel Works is an search engine optimisation company that helps legal professionals use search advertising to develop their practices.

It makes use of social media, weblog content material, case research, newsletters, and a podcast to maneuver prospects by means of its B2B gross sales pipeline.

Consciousness: publishes guides, blog articles, and social media posts that educate prospects how search engine optimisation works and easy methods to execute search engine optimisation techniques. It makes use of this content material to draw prospects into its funnel and converts them to e-newsletter subscribers and podcast listeners.

Curiosity, Resolution: To construct authority and place itself because the go-to hub for legislation agency search engine optimisation, shares case studies in its e-newsletter that display the way it’s used search engine optimisation techniques to assist its purchasers develop their practices.

Listening to somebody’s voice and seeing their face creates a stronger connection than simply studying phrases they wrote. So shares photos of the individuals behind its group in its e-newsletter and speaks to prospects immediately by means of its podcast.

Motion: After constructing authority and familiarity with its content material, invitations prospects to schedule a session by way of its e-newsletter.

Why’s Sales Funnel is so Efficient

Service-based companies should accomplish two objectives:

  • Persuade prospects that they’re specialists.
  • Get prospects to purchase into the concept of working with the individuals at their group.
  •’s gross sales funnel is especially efficient as a result of the case research in its e-newsletter accomplish objective one and the podcast accomplishes objective two.

    Every e-newsletter features a image of their CEO, so prospects turn out to be acquainted with him. And their podcast permits prospects to get to know him and different staff extra intimately.

    Which of These Sales Funnel Examples is Your Favourite?

    So which of those gross sales funnels do you suppose is simplest?

    Maybe the actual query is: which of those funnels most accurately fits your wants? And how will you adapt it to your online business?

    In case you haven’t already, reread the gross sales funnels for every firm, discover one that you simply like, and get began constructing your individual high-converting gross sales funnel.

    Your corporation might be reworked.


    Related Articles

    Leave a Reply

    Back to top button